Filed under: Random Things
The dot-com internet gold rush made a lot of people very rich and a lot of other people just as bankrupt. In the late 90s, there seemed to be millions of free startup dollars floating around the internet. All it took was an idea… it didn’t have to be your own… buy a domain name, hire a few java programmers, and Bacchanalian Venture Capitalists would literally queue up to dump buckets of money on your head while you played foosball.
Did you have to produce a product?
Hell no!
Did you need a sustainable business model?
What’s a business model?
Money was plentiful and well-funded companies spent it like there was no tomorrow. No one seemed to really produce anything useful but at least there were comfortable chairs. A few large behemoth companies emerged and continue today (Amazon, eBay, the GOOG) but the vast majority have long since closed up shop. I was part of that boom and bust; I actually worked for a failed offshoot of one of the successes. I helped sell new cars on Amazon.
Brilliant, eh? I’ll let that sink in a moment.
New cars… on the web. What a great idea! We even got our own tab. I produced front page teaser graphics and banners on Amazon as well as integrating the look and feel of the order process with our monster parent.
Those days of instant VC funding disappeared but with (oh no, I’m going to say it) Web 2.0, the money available on the web is once again growing. Bright ideas that must actually have traffic and a profit are being bought left and right by the previous bubble holdovers. Is there any room for the little guy to make money online?
ABSOLUTELY.
Even the small sites that go huge are mainly monetizing their content in only a few ways. Most of them utilize text ads served up contextually… you know, Adsense. I also work in another area; in fact, I prefer it, and I’ll gladly show you why– Affiliate marketing. Selling something for someone else.
I don’t keep any stock, I don’t deal with any customer service, I never pack an order… yet if I have the traffic, I can make the same percentage on the sale as the retailer who actually sells the product. I’ll show you how, step-by-step, using real world examples. That is the reason we’re here– I will take your site, review it, and show you how to make more money with it:
- Improve ad clickthrough
- Advice on interface design and ease of use for your target audience
- Remove the blocks that stop people from checking out their carts
- Show you what you might be missing by marketing other products
If you’d like help with any of these things, for free, all I ask in return is that you let everyone here know if the advice has helped you monetize your site. Making more money yet? Why not? Email: money@merged.ca
Who am I and why should you care? Here is a little more about me.
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