Filed under: Affiliate Networks
Beth Kirsch is the Director of Marketing for a powerhouse CJ advertiser, Lowermybills.com. Today on Revenews, she reveals the dirt on CJ’s Link Management Initiative and how it creates one of the largest user-behaviour monitoring systems on the internet. Once laid out, it is easy to see why ValueClick would want the traffic data of 68% of the people on the internet.
Mind-boggling isn’t it? As CJ affiliates and ValueClick publishers, we manage to reach the long tail of over two thirds of all internet traffiic. What company wouldn’t want to have that influx of data? By switching us all to javascript, they get it for free. Bargain of the century, I’d say– all it costs is a few noisy troublemaking affiliates that don’t want to put in a few hours of work to change link types.
1 Comment so far
Leave a comment
It’s not much different than what Google does today. Also, I have no doubt that they’ll use that information to enchance the services for their users on both sides. So other than the pain of updating links, I’m not sure what the big deal is. If they can get more data out of it, and if they can use that data to make their affiliate programs more effective, than it certainly seems like it could be a win-win for all involved.
Comment by Jon Henshaw 06.22.06 @ 8:33 amLeave a comment
Line and paragraph breaks automatic, e-mail address never displayed, HTML allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>