Comments on: Google’s New Ad Network: CPA Affiliate Sales

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By: khabri

khabri — Sat, 24 Jun 2006 03:17:43 +0000

So what next for genuine bloggers and publishers in the post adsense/CPC era ? Shut down and fry burgers at McDonalds ?

By: Alex

Alex — Fri, 23 Jun 2006 23:12:33 +0000

Very little of what Google has done lately is innovative. Their search engine was innovative years ago and Google Maps was a great addition to the stable. Other than that, they are re-inventing the wheel, you are correct.

By: adam

adam — Fri, 23 Jun 2006 16:14:26 +0000

this would be interesting if Bill Gross from Idea Lab, didn’t do this first. He first created ad bidding with Overture, which he sold to Yahoo! and then began pushing for CPA with SNAP.com. Google isn’t really innovative, they just have the big audience to make it seem like they are innovative when in fact they are just copying someone else.

By: Sean@Prompt

Sean@Prompt — Fri, 23 Jun 2006 14:06:49 +0000

Whether you’re better off with adsense or affiliate programs depends on the type of content and audience your site has. I’ve seen different results for both types of advertising against different types of content.

The thing that’s great about Adsense is that you can use it to promote content and online experiences, not just products. You can’t easily do that with an affiliate programme (unless you’re selling the content).

Adsense also places a value on the site visit, which affiliate programs assume is worthless unless it generates a sale soon. If you refer a visitor to Amazon and they spend half an hour browsing but don’t buy yet, you don’t get anything but Amazon gets a whole load of customer interaction for free. Many affiliate programs offer cookies to give credit beyond the immediate click, but I think there should be some credit just for getting people to visit. While advertising hosts have to take some responsibility for the quality of visitors they refer (their willingness to buy), advertisers must assume responsibility for their ability to close the deal too.