Filed under: Affiliate Networks
Today at Revenews, Beth Kirsch outlines Commission Junction’s Link Management Initiative specifically for Affiliate Managers. She is head of the affiliate program for LowerMyBills.com, a highly successful CJ merchant, and has so far reserved judgment on the switch to Javascript as the network’s default link format. In today’s post she asks the critical question of who benefits from LMI, if not the merchants or affiliates?
By not answering the question, the answer is obvious. If you are an affiliate and you don’t like the mandatory infliction of Javascript on your websites, please send Beth’s post to all of the appropriate affiliate program managers.
3 Comments so far
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It amazes me that CJ could be so deeply involved with affiliate marketing, and yet, so out of touch.
Comment by Rational Beaver 06.27.06 @ 7:25 pmThat all changed when ValueClick took over. To VC, their parent company, the web metrics that can be obtained by having all publishers using Javascript is worth more than the affiliate business they will lose.
Unfortunately for VC, they may have misjudged the reaction. With both eBay and Buy.com pulling out of LMI, other merchants will follow suit.
Comment by Alex 06.28.06 @ 4:08 amCJ – I believe, is starting to “lose it.” It’s just a matter of time before smaller companies come in and niche market the affiliate market at a stronger level.
Comment by Chuckypita 10.06.08 @ 10:02 amLeave a comment
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