What makes your brand special and memorable? It’s the value that you bring. And in order to convey that unique value, your messaging needs to be on point.
From blog posts to newsletters to Instagram captions, the words you use play a huge role in shaping your brand. It’s important to make sure that what you’re actually saying matches the message you want to portray so that your brand comes across as clear and memorable.
Your logo, visuals, value, and personality all play a part too, but the real secret to standing out is in the messaging.
1. How will you introduce yourself?
How do you want to be seen by potential clients? It all starts with your website – it’s like a 24/7 shop window for your business, and it’s essential for creating and showcasing your brand.
Before you start, it’s important to define your mission and decide what kind of message you want to convey. Once you know that, you can start crafting the perfect copy for your site to make the impression you want.
- Friendly
- Serious
- Fun
- Approachable
- Professional
- Sophisticated
- Expert
- Analytical
- Candid
- Creative
- Cheerful
- Free-spirited
- Elegant
- Trustworthy
- etc.
The way you communicate with your potential clients can have a big impact on how they perceive your brand. It’s important to keep in mind who you’re selling to and what their goals are. Put yourself in their shoes and think about what words and tone will resonate with them most.
Getting to know your clients and their needs is key when it comes to writing persuasive copy. Show them how your product or service can help them reach their goals, and you’ll be able to demonstrate the value you offer.
This understanding should be reflected in the language and tone you use on your website, as well as any blog posts, social media updates, and newsletters you create.
Once you’ve found your voice and nailed down your website copy, you’ll be able to stay consistent throughout all your messaging.
2. Who are you addressing?
When writing, make sure to speak directly to your ideal client. Address your content in the second person using use “you” and “your” to make your readers feel as if you’re talking to them.
Using “you” to address your writing directly to your reader will create a personal connection and draw them in, so they’ll be more likely to pay attention to your content.
3. What makes YOU unique?
What makes your business stand out? What makes it special? What do you value most and how do those values shape the way you do business? After you have answered these questions, how would you describe the personality of your brand?
Focus on what makes you stand out from the competition! Showcasing your unique value proposition is the key to attracting new customers, as well as keeping them coming back for more. Your value proposition should clearly communicate the benefit you provide that makes customers feel satisfied and content.
The value proposition for your business is crucial for your marketing message. It’s the best way to show potential customers why they should choose your business over the competition. It’s also the best way to make sure they understand the benefits of your products or services from the start.
4. How do you draw people in with your words?
Think about how you can use your copywriting to connect with your readers and share your unique perspective. Using words that spark emotion can be an effective way to get your readers to pause and reflect. Your readers will be more engaged if you invite them to think about your message and consider the implications.
Remind your readers to think with words like “remember” and “imagine.” You can also use “consider,” “picture this,” and questions like “what if?” to get your readers thinking. This is a great way to tell a story and keep your audience engaged.
Using the word “because” can have a powerful effect on your readers. It signals that there’s an explanation to back up your idea, and that’s why people come to your content – to get something out of it. Adding “because” to your copy as often as you can, will help your readers understand why your content is valuable.
5. How can you convey authenticity in your voice?
Using a passive voice can make your writing sound overly formal, so it’s best to try and use an active voice where possible. Here are a few examples to help you spot the difference:
Active Voice: The dog chased the cat.
Passive Voice: The cat was chased by the dog.
Make sure you use an active voice to help be more engaging. This will give your story a more confident and direct tone, making it more personable.
If you want to make your writing more engaging, one of the best things you can do is learn to recognize passive sentences and rewrite them in an active voice. Look out for the word “by” – if you see it, it’s likely a sign that your sentence is passive. For example, “Many great works of literature were written by William Shakespeare.” This kind of sentence can come off as overly formal, dated, and just plain boring. Whenever you spot “by”, take a moment to think if there’s a more active way to express your point.
Ask for Help
Are you looking for a way to create a strong and consistent brand message? Merged Media can help! We have the perfect content creation strategy to help you reach your business and marketing goals. Contact us today and let us show you how we can help your brand stand out.
