It’s important to set aside a budget for boosting at least some of your content. It’s the only way to really get traction on the most important social media platforms, including Facebook. Here’s an article from KoMarketing on the subject:
“Survey: 86% of Social Media Marketers Leverage Paid and Organic Strategies
According to a survey from Clutch, it’s rare for social media marketers not to use both paid and organic strategies in tandem.
In fact, data shows that 86 percent are using some combination of the two tactics. Many marketers are focusing on organic strategies, with some paid efforts (39 percent), or dividing their resources equally over paid and organic tactics (35 percent).”
