How to Publish Pre-Scheduled Instagram Posts

Use the Buffer app on your phone to publish images and videos on Instagram

Did you know that Instagram doesn’t allow you to post directly from Buffer to Instagram? Why? Because they want each and every Instagram post to publish from a phone.

However, Buffer has developed a way to overcome this situation allowing you to publish your pre-scheduled Instagram posts at the right time and on the right day.

First you need to have a Buffer account. This article assumes that you already have one that’s been set up on a desktop and that you have a username and password. If you’re new to Buffer, click here for information about the scheduler and to create an account.

If a Buffer account already exists, you can proceed with these instructions.

Step 1

Install both the Instagram app and the Buffer app on your phone using the Google Play or Apple store.

Step 2

Click on the Buffer icon to add a new profile. Choose the Instagram option. You’ll see that Buffer will prompt you to proceed with a few steps. Here’s what you need to do:

Step 3

Use Buffer the username and password to login to login to your Instagram profile.

Step 4

Your desktop version of Buffer will let you know that Buffer is now connected to your phone and that you’re all set to go.

That’s it! Now, each time a scheduled image is ready to be published, Buffer will send a notification to your phone. You just need to open the notification and follow the on-screen instructions to publish the image.

 Here’s a short video from Buffer (4:19 minutes) to help you visualise all these steps:

https://www.youtube.com/watch?v=zjWP6cn25XE

How to Publish Videos on Instagram using the Buffer Scheduling Tool

You can add videos to the Buffer desktop app the same way that you would add photos, it just might take a few minutes to load the video but that’s perfectly normal.

When the day and time arrive to publish the video, you’ll receive a notification on your phone exactly the same way as with an image.

If your video is not square, you might need to resize it when you are in the process of publishing on Instagram. You can do it automatically by pressing this icon on the bottom left side:

And you’ll get this video size. This way, the entire width of the video will be included and no text or other visuals will get cut off the edges.  

After you’ve adjusted from square to wide/rectangular, just press Next and on the next screen.

**Important: Make sure the sound icon is black meaning that the sound is active and the video will have sound after it’s published on Instagram. Otherwise you’ll have a “no sound video”.  

Finally, you just need to paste the caption and press Share. You’ll be able to see the progress loading bar while the video is uploading to Instagram.  

That’s it!

If you have any problems, just let us know. 🙂

Book a Free

Strategy Call

Get expert insights tailored to your business with a free strategy call. Let’s discuss your goals and craft a winning SEO plan!

Get Exclusive

Updates from Merged

Be the first to know about game-changing insights, new innovations, and exclusive perks from Merged. Subscribe now and stay ahead with fresh content straight to your inbox!

Merged Media: Your Trusted Digital Marketing Partner

Looking for comprehensive digital marketing expertise? Merged Media offers a full suite of services that work together seamlessly to drive real results. Unlike agencies that provide isolated solutions, we strategically integrate SEO, social media, paid advertising, and web design to create a cohesive, data-driven strategy tailored to your business. Our transparent reporting ensures you always know exactly where your marketing dollars are going and the ROI they’re generating. With extensive experience across service-based industries, we deliver measurable growth through strategic marketing that actually works. Book a free consultation today to discover how we can help your business thrive online.

Check out Related Posts

Explore more insights on the latest SEO trends and digital marketing strategies. Stay informed and keep your business ahead of the competition!

This guide is intended to help you navigate the complex landscape of agency pricing...

Effective Facebook advertising for real estate calls for an understanding both the technical aspects...

Yet the reality is often disappointing. All too many teams excel at selling services...

Toronto is Canada’s biggest city by population. It’s also geographically significant; from Etobicoke to...

Connect With Us