Hallmark Generated A
4.5x Return On Investment
With New “Minecraft” Products By Piggybacking On Movie Hype.
Purchases
Spent
In sales
ROI
- Shawn Stack, Owner of Hallmark, Timmins Square Location
You’ve heard of Hallmark for their greeting cards but did you know that they also sell branded plushies and collectibles?
Ad Content
Hallmark had plenty of static product images from the manufacturer but nothing that would stand out in a crowded social media feed.
We transformed their plain white-background product images into more colourful, on-brand graphic ads that popped with a subtle splash of colour because even a little graphic design work can go a long way.
“Whether you’re a redstone engineer, village hero, or just survived your first night, we’ve got real-world drops…”
in Minecraft, items and inventory are called “drops.”
in Minecraft, something that is brand-new or just-arrived is said to have “spawned.”
Niche Audience Targeting
If Hallmark only posted these ads “organically” on their Facebook or Instagram business page, there’s no guarantee that the right people will see it.
To guarantee results, we leveraged a paid ad spend budget to ensure that these ads got onto the social media feed of:
People who live in Hallmark’s geographic shipping area;
People who have shown a clear, obvious interest in Minecraft (i.e. people who watch Minecraft videos on Instagram, people who have joined Minecraft fan groups on Facebook, people who follow Minecraft-related influencers like “Minecraft Evi”, etc.);
People who have visited the Hallmark’s E-Commerce website, added something to their cart without buying, and/or been on the email marketing list;
Attribution
So the ads will be seen by the right people but how do we know who bought what?
Cookies, Pixels, Tags… No matter what you call these tracking tools, the general idea is the same:
We install small “snippets” of code on landing pages, product pages, and more to see exactly where each user goes after they click on a particular advertisement.
With effective tracking, we can see:
- Exactly which advertisement a particular user clicked on,
- The “landing page” that the user went to on the website,
- The specific product that the user looked at,
- Whether or not the user added that product to their cart,
- Whether or not the user began the checkout process,
- Whether or not the user completed the checkout process and bought,
- And the exact value of that sale, if completed.
Attribution
And now that we know which advertisements performed best, we can repeat this process again and again and gradually improve our performance every time:
Purchases
Spent
In sales
ROI
Bottom line: if you’re running E-Commerce ads on social media, you should know exactly how many dollars you’re spending and exactly how many dollars you’re making in sales.
Shawn Stack,
Owner of Hallmark, Timmins Square Location:
Exceptional Social Media Management! Merged Media has been instrumental in elevating our brand online.
Their expert digital marketing team seamlessly handles our social media presence, ensuring that we’re recognized, trusted, and easily accessible.
From search engine optimization to web design, they’ve got it covered. Their commitment to quality and results is unmatched.
Highly recommended!
Working with Merged Media
The People for Pools social media campaign highlights Merged Media’s strategic use of targeted messaging and compelling creative to drive a 340% increase in leads—turning social engagement into measurable business growth.
Contact Merged Media today to start your journey toward business growth and success:
Website: merged.ca
Phone: +1 647-696-8329
Email: info@merged.ca
