Wellness Reimagined:
Driving Growth in Paradise
Kokomo Botanical Resort Case Study
Client Overview
Kokomo Botanical Resort & Spa is a private, gated wellness resort located in Turks & Caicos. Offering 38 fully serviced cottages, world-class wellness amenities, and beachfront access, Kokomo also sells real estate in the form of cottage ownership—blending luxury travel with long-term investment.
Campaign Strategy
Increase organic Facebook followers and strengthen their digital presence in the local community.
Increase organic Facebook followers and strengthen their digital presence in the local community.
Kokomo needed a full strategic reset to take control of their marketing, grow real estate leads, and increase resort occupancy.
Campaign Strategy
Merged Media became Kokomo’s full-service outsourced marketing partner, taking over everything from paid media to creative, website optimisation, and strategic guidance.
Our services included:
Website Design & Landing Pages
- Fully redesigned their website to reflect an elevated, wellness-forward brand.
- Developed high-converting landing pages for bookings and cottage ownership.
Search Engine Optimization (SEO)
- Implemented a long-term SEO strategy targeting terms like “Turks and Caicos Real Estate” and “Wellness Resort Caribbean.”
Google & Meta Ads
- Launched targeted campaigns to increase bookings and drive real estate investment inquiries.
- Introduced geo-fenced ads to target tourists already in Turks & Caicos.
Social Media Management
- Crafted a cohesive content strategy promoting wellness, longevity, and lifestyle.
- Integrated influencer partnerships, giveaways, and real-time engagement.
Fractional CMO & Strategic Support
- Oversaw billboard creative, influencer campaigns, webinars, and print ads.
- Managed influencers in running successful giveaways, adding to Kokomo’s email subscriber base (10K+ emails)
- Delivered clear, centralized reporting so ownership could make decisions with confidence.
The Results
25% increase in resort occupancy (heads in beds)
in the first year
5,000+ qualified real estate leads
5,000+ qualified real estate leads
Recognized as
Caribbean Journal’s Wellness Resort of the Year (2025)
Fully aligned brand across
digital, print, and in-person activations
In Their Words
“Merged gave us full control over our marketing again. Everything now runs with strategy, transparency, and results. We finally have a team that understands how to grow a wellness brand in a luxury market.”
— J. Sullivan, Managing Director
Key Services Provided
Website Design
SEO & Content
Paid Search & Social
Social Media Management
Influencer & Giveaway Campaigns
Strategy & Fractional CMO Services
Working with Merged Media
Contact Merged Media today to start your journey toward business growth and success:
The Kokomo Botanical social media campaign showcases Merged Media’s ability to blend creativity with strategy—cultivating a vibrant online presence that drove real-world engagement and brand awareness
Website: merged.ca
Phone: +1 647-696-8329
Email: info@merged.ca
