148% Increase in Organic Search Traffic in Just Two Years
CASE STUDY
In today’s digital landscape, potential patients begin their dental care journey online. For Onyx Dental, establishing a commanding online presence wasn’t just about visibility—it was essential for sustainable practice growth. This case study explores how strategic SEO optimization transformed Onyx Dental’s online performance, delivering remarkable growth in website traffic and patient engagement.
The Challenge
Before partnering with Merged Media, Onyx Dental faced several critical challenges:
- Limited organic search visibility within their competitive market
- Minimal website traffic despite offering premium dental services
- Poor conversion of website visitors to actual patient appointments
- Lack of targeted content optimized for local search queries
With increasing competition in the dental market, Onyx Dental needed a data-driven strategy to elevate their digital presence and capture high-quality leads consistently.
Our Strategic Approach
Our comprehensive digital strategy for Onyx Dental focused on:
1. Full SEO Content Audit & Optimization
- Identifying keyword gaps and optimization opportunities
- Creating service-specific pages with targeted local keywords
- Building location-specific content to capture nearby searches
2. Technical SEO Implementation
- Addressing site speed and mobile responsiveness issues
- Implementing structured data for enhanced search visibility
- Optimizing metadata and URL structures for improved crawlability
3. Content Development Strategy
- Creating educational dental content addressing common patient questions
- Developing procedure-specific pages highlighting Onyx’s expertise
- Implementing a blog strategy focused on oral health topics
Remarkable Results
The impact of our SEO strategy was substantial and measurable:
📈 Traffic Growth
- 148.03% increase in total sessions (1,007 vs. previous 406)
- 982 organic search sessions representing 97.52% of all traffic
- 153.09% year-over-year growth in organic search traffic
💼 Engagement Metrics
- 145.38% increase in engaged sessions (611 vs. previous 249)
- 60.68% engagement rate showing quality visitor interactions
- 4,104 total events demonstrating significant on-site activity
🔍 Key Performance Indicators
- 97.38% of visitors actively engaged with the website content
- Consistent 47-second average engagement time per session
- 4.19 events per session indicating meaningful user interactions
The Impact on Business Growth
Beyond the impressive metrics, this SEO transformation delivered tangible business outcomes:
- Increased new patient acquisition directly attributed to organic search
- Enhanced visibility for specialized dental services (implants, cosmetic procedures)
- Improved conversion rate from website visitors to appointment bookings
- Strengthened competitive position in local search results
Strategic Insights
This case study highlights several critical success factors:
- Targeted Local SEO drives qualified patient traffic
- Quality content optimized for search intent attracts the right visitors
- Technical optimization creates a foundation for sustainable growth
- Data-driven decision making enables continuous improvement
