Southwestern Rugs Depot made Over
$10,000 in Profit Selling Rugs Online
with Strategic Promos and Retargeting Ads.
Purchases
Spent
In sales
ROI
Southwestern Rugs Depot is evidence of that, having made over $10,000 in profit selling area rugs.
Southwestern Rugs Depot sells hundreds of beautiful area rugs, each inspired by the stunning landscapes of the American Southwest.
The rugs are environmentally-friendly (with zero waste going to the landfills) and ethically manufactured in a factory located within the USA. You can read the full company story at SouthwesternRugsDepot.com.
With hundreds of products, our marketing team had no shortage of visual content to test - that part would be straightforward.
Our real task would be determining the correct:
- Time-sensitive, attention-grabbing promotion
- Can’t-miss, FOMO-inducing discount
- And compelling messaging that really ties the ad together.
With Black Friday just around the corner, we took a careful look at the cost of goods sold and our expected revenue to piece together a percentage discount that wouldn’t aggressively cut into our margins and settled on a store-wide 20% discount.
The next step would be leveraging Meta’s powerful remarketing tools.
Visited the website (“All website visitors” or AWV)
Looked at a product page (“Viewed content” or VC)
Put a product in their cart (“Add to cart” or ATC)
And started the checkout process without buying (“Initiate checkout” or IC)
Now we aren’t spending money on cold, first impressions.
Instead, our ads are exclusively being seen by people who know the brand, have shopped around on the website, and just need one final “nudge” to buy.
Purchases
Spent
In sales
ROI
Bottom line: retargeting is an incredibly powerful tool when paired with the correct message and promotion.
If you’re running E-Commerce ads on social media, you should know exactly who you’re targeting, who you’re retargeting, and how to craft the right message for the right audience at the right time.
Working with Merged Media
The Southwestern Rugs Depot social media growth campaign demonstrates the effectiveness of Merged Media’s strategic approach to audience building and digital engagement.
Contact Merged Media today to start your journey toward business growth and success:
Website: merged.ca
Phone: +1 647-696-8329
Email: info@merged.ca
