Targeting Keywords to Triple Website Traffic in Only Four Months
For a dental practice like Toronto Smile Centre in North York to get a consistent influx of new patients, their website needs to appear at the top of search results when nearby residents turn to Google for their dental questions and concerns.
Once the website appears at the top of those search results, more people land on TorontoSmileCentre.ca and those visitors become patients.
Client Success
How People Find Dentists
A person in your city opens Google
They search for a dentist in your city
They visit the website that comes up first
When people need a dentist today, they open Google and search the internet for solutions like “root canal treatment” or “tooth ache” or “dentist near me.”
This is where Search Engine Optimization (or “SEO”) comes in: by updating and “optimizing” the content of a website, SEO campaigns ensure that Google picks that website to appear as the top result for valuable search queries. In plain English: every time someone searches for “Nearby dentist” (or something similar), our dental practice website shows up first.
Just as regular flossing maintains the health of your teeth and prevents problems, consistent SEO keeps your website and your business healthy and visible in the crowded online world by positioning your website as the first result in Google.
Try this right now: open Google and search for a dentist in your city. The dental practice that appears first gets a potential new patient every time someone makes that search.
Don’t wait to start flossing until sometime next year because you’re too busy to floss. Start using these SEO strategies today and claim that top spot.
The Challenge
Toronto Smile Centre faced significant visibility issues in a competitive dental market. Despite offering excellent dental services, their website was buried in search results, receiving only 34 website visitors per week. This limited online presence meant potential patients in North York couldn’t find them when searching for dental services online.
The practice needed to dramatically improve their search visibility to attract more patients, but lacked the in-house expertise to optimize their website effectively for dental-specific search terms.
Our Strategy
We implemented a comprehensive keyword targeting strategy focused on dental-specific terms relevant to the North York area. Our approach began with extensive research into the local dental market, analyzing which terms potential patients were actually searching for. Rather than focusing solely on generic dental keywords, we tailored our strategy to include location-specific phrases that North York residents use when looking for dental care.
By examining search patterns, competitor rankings, and patient demographics, we identified high-value keywords with reasonable competition levels where Toronto Smile Centre could gain visibility quickly. We prioritized terms with strong intent signals—phrases that indicated the searcher was actively looking for dental services rather than just researching dental topics.
The Results
In just four months, we transformed Toronto Smile Centre’s online visibility with dramatic ranking improvements across key dental search terms:
| Google Search Keyword | Position in Aug 2023 | Position in Nov 2023 | Improvement |
|---|---|---|---|
| White fillings Toronto | 12 | 1 | +11 |
| Bone & Gum Grafting Toronto | 6 | 1 | +5 |
| IV Sedation Toronto | 18 | 5 | +13 |
| Sedation Dentistry Toronto | 24 | 11 | +13 |
| Emergency Dentist Toronto | 30 | 13 | +17 |
| Wisdom Teeth Removal Toronto | 40 | 17 | +23 |
| Teeth Cleaning Toronto | 28 | 18 | +10 |
SEO Success Throughout the GTA
If you’re wondering if this would work for your dental practice as well as it worked for Toronto Smile Centre, here’s the good news:
The team at Merged Dental Marketing has successfully leveraged these same SEO strategies and campaigns over and over again for practices throughout the GTA. Every pin on our success map represents another dental practice that we’ve grown through campaigns just like this one.
If these campaigns have worked for all of these GTA dental practices, they’ll work for yours too. It’s time to start identifying your keywords!
