Executive Summary
For TTA Service Inc. to generate a consistent flow of clients for their basement and foundation services, their website needed to appear at the top of search results when Toronto residents searched for solutions like “basement underpinning,” “walkout basement,” or “waterproofing services.”
Through a targeted SEO campaign spanning June 2024 to April 2025, Merged Media transformed TTA Service’s online visibility with dramatic ranking improvements across 64 key construction-specific keywords – with 78.1% of tracked keywords seeing significant position increases in just 10 months.
Case Study
June 2024
Virtually invisible online
(most keywords ranking beyond position 100)
April 2025
Dominating search results
(48 keywords moved from beyond position 100 into visible range)
How People Find Construction Services Today
When people need basement renovation or foundation services today, they open Google and search for solutions like “basement underpinning” or “waterproofing services” or “basement lowering Toronto.”
This is where Search Engine Optimization (SEO) comes in: by strategically optimizing website content, SEO campaigns ensure that Google displays TTA Service’s website at the top of search results for these valuable queries. In plain English: every time someone searches for “basement underpinning Toronto,” TTA Service shows up prominently, putting them ahead of competitors.
Try this right now: Open Google and search for “basement underpinning Toronto.” The companies that appear first get potential new clients every time someone makes that search.
The Challenge
TTA Service Inc. faced a significant visibility problem in the competitive Toronto construction market. Despite offering excellent basement and foundation services, their website was virtually invisible in search results, with most keywords ranking beyond position 100 – effectively the “digital desert” where potential customers would never find them.
The company needed to dramatically improve their search visibility to attract more Toronto homeowners, but lacked the in-house expertise to optimize their website effectively for construction-specific search terms in their local market.
Our Strategy
We implemented a comprehensive keyword targeting strategy focused on construction-specific terms relevant to the Toronto area. Our approach included:
Extensive keyword research
to identify high-value search terms Toronto homeowners use when looking for basement and foundation services
Website structure optimization
to create dedicated, information-rich service pages
Technical SEO improvements
including schema markup, geotags, and location-specific optimizations
Strategic content development
targeted to basement renovation, waterproofing, and foundation services
How People Find Construction Services Today
In just 10 months, we transformed TTA Service’s online visibility with dramatic ranking improvements across key construction search terms:
Keyword
June 2024 Position
April 2025 Position
Improvement
- 2 keywords now ranking in positions #2-3
- 6 keywords now ranking in positions #4-10
- 5 keywords now ranking in positions #11-20
- 35 keywords now ranking in positions #21-100
- Only 16 keywords still beyond position 100 (down from 64)
Why This Matters for TTA Service
These improvements mean that TTA Service now appears prominently when Toronto homeowners search for basement and foundation services, leading to:
- More quality leads from homeowners actively searching for their services
- Enhanced credibility by appearing alongside – or above – established competitors
- Reduced dependency on paid advertising
- Sustainable, long-term growth through organic search visibility
SEO Success Across Construction Services
If you’re wondering if this would work for your construction company as well as it worked for TTA Service, here’s the good news:
The team at Merged Media has successfully leveraged these same SEO strategies and campaigns over and over again for construction and home service businesses throughout the GTA. Every pin on our success map represents another construction business that we’ve grown through campaigns just like this one.
If these campaigns have worked for all of these GTA businesses, they’ll work for yours too. It’s time to start dominating your local search results!
What Our Clients Say
“TTA Service Inc is extremely satisfied with all the hard work from Merged Media. The patience, the listening, the answering all our questions, making our website exactly the way we wanted—plus more. Abi Cote and the entire team made it possible. The professionals at Merged Media are perfection! We highly recommend them for all your marketing and website needs. We can’t thank you all enough!”
The Merged Media Difference
Unlike traditional agencies offering isolated services, Merged Media delivers comprehensive digital transformation through strategic integration of web design, SEO, social media, and paid advertising. Our results-driven approach focuses on measurable business outcomes rather than vanity metrics, creating sustainable competitive advantages for our clients.
Contact Merged Media today to discuss how our proven methodology can help your business achieve similar results.
