Have you invested in relationships with influencers? While big brands dish out thousands of dollars to liaise with celebrity influencers, there may be influential bloggers in your industry and niche that can be worth nurturing a relationship with over time.
Here’s an excerpt from an article entitled, 4 Keys to Winning With Social Media Influencers:
“Take a long view: A relationship takes time to nurture and grow. It’s a two-way street. You typically don’t get great results when the first thing out of your mouth is an ask. So, develop the relationship and take a longer term view to generating return from your investment of time and energy.”
