Email Marketing Agency in Toronto: Newsletters and Nurture Sequences That Convert
Turn your list into a revenue channel with strategy, copy, design, automation and reporting handled for you.
Why Choose Merged Media for Email Marketing
Merged Media is a Toronto email marketing agency serving businesses across Canada. We plan, write, design and send the emails that keep you in front of the people who already know you: monthly newsletters, automated nurture sequences, promotional campaigns and re-engagement flows, all CASL-compliant and reported on by revenue, not open rates.
Email is the one channel you own outright. No algorithm decides who sees it and no auction sets the price. Our job is to make sure the list you have earned keeps paying you back.
Our Email Marketing Process
Here’s what you should know about any email marketing service before you sign, and how we do it:
Batch-and-Blast Doesn't Work
Sending the same message to your whole list once a month is how lists go cold. We segment by source, stage and behaviour, so a new lead, a past customer and a lapsed one each get the email that fits where they are.
Email Has Become a Team Sport
The best-performing emails reuse what already works: the blog post that ranked, the ad creative that converted, the review that landed. We write email alongside our SEO, social and paid teams so every send has proven material behind it.
Deliverability Comes Before Design
A beautiful email nobody receives is worthless. We set up SPF, DKIM and DMARC, warm sending domains, prune bounces and keep complaint rates low, then worry about the template.
The Value Is in Attributed Revenue
Opens are a vanity metric since Apple Mail Privacy. We report on clicks, replies, booked calls and tracked sales per campaign and per automation, so you can see which sends paid for themselves.
Questions About Email Marketing?
How We Deliver Email Marketing Results
Step 1 - List Audit and Strategy
We start with your list and your platform (Mailchimp, Klaviyo, HubSpot, ActiveCampaign, Constant Contact or whatever you already run). We audit list health, consent records, segments, past performance and deliverability, then map the customer journey and decide which emails should exist: the welcome series, the newsletter, the lead-nurture sequence, the win-back, the review request.
Step 2 - Copy, Design and Automation
Our copywriters write subject lines and body copy in your voice, our designers build mobile-first templates on brand, and we set up the automations, triggers and segments so the right email goes out without anyone remembering to press send. Every campaign is tested for rendering, links and spam score before launch.
Step 3 - Send, Measure and Improve
We run the calendar, A/B test subject lines, send times and offers, and report monthly on the numbers that matter: click rate, conversions and revenue per send, list growth and unsubscribe rate. Underperforming flows get rewritten, winners get scaled, and the list keeps getting cleaner.
People For Pools: A Meta Ads and Email Funnel With a 10.2% Email Conversion Rate
People For Pools, a GTA fiberglass pool installer, needed qualified leads in a defined service area. We built the list with geo-targeted Meta ads, then converted it with a nurture sequence. From the People For Pools case study:
Built an email list of 1,100+ targeted prospects
10.2% email conversion rate, 340% above the industry average
185 qualified leads for the installation service
Email Works Best With the Rest of Your Marketing
Email is a conversion channel, not an acquisition channel. It needs a list, and the list comes from somewhere: organic traffic from SEO, lead magnets promoted with Facebook and Instagram ads, Google Ads landing pages and the forms on a website built to capture them. We run all of it under one plan so the list grows and the emails have something worth saying.
Plug Email Marketing into Your Next Growth Campaign
Find out how we can help with a free consultation.
About the Merged Media Email Team
Email at Merged is run by the same copywriting, design and automation people who build our clients’ websites, ads and social content, which is why our emails read like the rest of the brand instead of a template with a logo dropped in.
We have set up and managed campaigns on Mailchimp, Klaviyo, HubSpot, ActiveCampaign and Constant Contact for local service businesses, e-commerce brands and B2B companies across Ontario and Canada.
Frequently Asked Questions on Email Marketing (FAQ)
Is email marketing still worth it?
Yes. Email consistently returns more per dollar than paid channels because the audience already opted in and there is no media cost per send. What has changed is that inbox providers filter harder and open rates are no longer reliable, so the work has shifted to deliverability, segmentation and measuring clicks and revenue instead of opens.
What does an email marketing agency actually do?
Strategy and calendar, list and consent management, segmentation, copywriting, template design, automation builds (welcome, nurture, abandoned cart, win-back, review requests), deliverability setup, testing, sending and reporting. Some agencies only design; we run the whole program.
What are the key components of an email program?
Four things have to be in place for email to make money:
List growth and hygiene:
Capturing consented subscribers from your site, ads and point of sale, and removing bounces and dead addresses so deliverability stays high.
Segmentation and automation:
Grouping subscribers by source, stage and behaviour, and building the triggered sequences that send the right message at the right moment without manual work.
Copy and design:
Subject lines that earn the open, body copy that earns the click, and templates that render on a phone, where most of your list reads.
Deliverability and compliance:
Authenticated sending domains (SPF, DKIM, DMARC), CASL-compliant consent and unsubscribe handling, and monitoring of bounce and complaint rates.
Which email platform should I use?
The one you will actually use. For most local and B2B businesses that is Mailchimp, HubSpot or ActiveCampaign; for e-commerce it is usually Klaviyo. We work in your existing platform unless it is holding you back, and we will tell you plainly if it is.
What should I look for in an email marketing agency?
Ask how they report (clicks and revenue, or opens), whether they handle deliverability setup, who writes the copy, whether the automations will be documented so you own them, and for examples of campaigns with numbers attached. Our case studies are the place to start.
How long before email marketing produces results?
Faster than SEO, slower than ads. A welcome or nurture sequence starts converting as soon as it is live and traffic is flowing into it. A newsletter program takes a few sends to find its rhythm. We treat the first 90 days as setup and testing and report against a baseline from month one.
What is CASL and does it apply to my emails?
CASL is Canada’s Anti-Spam Legislation. It applies to any commercial electronic message sent to or from Canada: you need express or implied consent, clear sender identification and a working unsubscribe mechanism. We build consent capture and records into every program. Our post on Canadian email spam laws covers the basics.
Can I do email marketing myself?
Yes, and many owners do for a while. The point where it stops working is usually when the list passes a few thousand, the platform needs automations you have not built, or the newsletter keeps slipping because nobody has time to write it. That is when an agency pays for itself.
How much do email marketing services cost in Toronto?
Email marketing is priced on the number of campaigns and automations per month, the copy and design volume, and whether we are also growing the list. Your platform subscription is separate and paid by you. Most clients engage us on a monthly retainer alongside another channel; request a quote and we will size it to your list and goals.
How do you measure email marketing success?
We report on four numbers per campaign and per automation:
Click rate:
The share of recipients who clicked through. The most reliable engagement signal now that opens are inflated by privacy features.
Conversions and revenue:
Form fills, booked calls, orders and tracked sales attributed to each send through UTM tagging and your analytics or CRM.
List growth and churn:
New subscribers versus unsubscribes and bounces each month, so you know whether the list is getting bigger and healthier or just older.
Deliverability:
Bounce rate, complaint rate and inbox placement, because none of the other numbers matter if the email lands in spam.
Have more questions about email marketing for your business? Reach out to Merged Media and we will walk you through it.
Getting Started with Merged Media
Getting started with our team is a straightforward process designed to get your first campaign out quickly and your automations running within the first month.
Contact Us
Find us on Google, LinkedIn or on our website and get in touch!
Consultation
We’ll have a meet and greet to discover how we can connect our experience to your goals.
List and Platform Audit
We review your list, consent records, platform setup and past sends, and show you what we think the program should look like before we build it.
Customized Strategy
Based on the audit, we’ll map the emails that should exist, the segments they go to, and the calendar for the next quarter.
Implementation
We’ll build the templates and automations, launch the first campaigns and provide regular monthly reports on clicks, conversions and revenue.
Email marketing agencies in Canada are a dime a dozen. Work with the team that reports on revenue, keeps you CASL-compliant and writes emails people actually read.
