Engagement Questions for Social Media

Have you been utilizing social media engagement questions as a part of your marketing strategy? If not, you should be!Organic reach on social media isn’t what it used to be. Social media algorithms favour brands that start conversations and engage their followers, which is why community management is a core part of our social media management service. The more engagement you get on your posts (especially comments and shares, not just “likes”), the more reach your brand will continue to get on social media.On Facebook, Instagram, and most of the platforms, the more comments your post gets, the more the algorithm will continue to show it in people’s newsfeeds. The result is more eyes on your brand overall; with engagement questions gaining visibility, the algorithm tends to show your other brand and sales posts more consistently too.A simple way to get more engagement from your audience is to pose questions—delivered via an eye-catching graphic—that are quick, easy, fun, and irresistible to answer. After all, people use social media to be, well… social, and everyone loves talking and sharing information about themselves!At Merged Media, we have really tapped into the power of engagement questions and have used them to boost our clients’ reach and drive their sales. Of course, not every brand will suit every type of engagement question, but for certain brands, like the community that our client Unique in the Creek has built, it’s been just the ticket to drive brand visibility and skyrocket sales. (We’ve included some of the engagement graphics we’ve made for them in this client in the content below.)If you’re looking for some great questions to get your social media followers commenting, liking, and sharing, here’s an extensive list of social media engagement question ideas!

Engagement Question Ideas for Social Media

• If you won a million dollars TODAY, what would be the first thing you’d do?
• What was the first concert you ever attended?
• Have you binge-watched anything good recently? What was it?
• What’s the best thing you’ve ever eaten?
• What movie have you seen at least 5 times and still enjoy watching?
• _______ always makes me smile.
• You can add 3 toppings on your hot dog. What are you adding?
• You can only put 3 toppings on your pizza. What are they?
• What did you want to be when you grew up?
• When you order takeout, what kind of food is your go-to?
• What was your favourite childhood television show?
• If you could choose one food to be calorie-free for the rest of your life, which food would you choose?
• You just won a lifetime supply of the last thing you bought. What do you have?
• Cooking by Recipe or Intuition?
• What do you associate with (colour)?
• What’s your favourite way to relax after a long day?
• Explain your pet’s name without saying the actual name.
• If you could pick up one new skill overnight, what would it be?
• What’s the first thing you do in the morning to prepare for the day?
• Refer to your pets as your “roommate.” Tell us something that your roommate does!
• Morning Person or a Night Owl?
• What’s your favourite cereal of all-time?
• What’s your go-to cocktail?
• Refer to your pets as your “roommate.” Tell us something that your roommate does!
• Plan your ultimate dinner party guest list: 1) One person who’s deceased. 2) One person who’s alive. 3) One person who’s fictional. Go!
• Peanut Butter: Chunky or Smooth?
• What’s your favourite kind of pie?
• Video call or old-fashioned phone call?
• What flavour of cake would you choose for your birthday? (photo choices)
• Do you make the bed every morning?
• If you could travel anywhere right now, where would you go?
• My all-time favourite book is ____________.
• What’s your favourite board or card game?
• The Anti-Bucket List: Name something you’ll NEVER do!
• Have you ever met a celebrity? Tell us who!
• If I were to break into your house and steal what was on top of your fridge, what would I be getting?
• Red wine, white wine, or rose?
• Roadtrip or Staycation?
• Do you have kids? Grandkids? How many?
• How do you take your coffee?
• What’s something your spouse/partner does that drives you crazy?
• What’s your guilty pleasure?
• What are your most frequently used emojis?
• Roller coasters: Love them or hate them?
• Does pineapple go on pizza?
• What was your first car?
• What’s your favourite type of doughnut?
• What’s your favourite flavour of ice cream?
• Name a weird food combination that should not work, but does.
• Does the person flying in the middle seat get both armrests?
• How do you like your steak? (photo choices)
• Coffee or tea?
• Which make better pets: Cats or Dogs?
• What’s the best show on Netflix?
• Would you go skydiving for $100,000?
• Raisins: Yay or nay?
• Other than family, what are 3 things you love?
• Husbands are good for __________.
• Age yourself with a store.
• Does pineapple belong in carrot cake?
• What’s the best dessert: Cake or Ice Cream?
• What is one movie you’re confident you’ve seen at least 10 times?
• What’s your superpower?
• Post an older TV show that today’s kids have probably never heard of!
• You’ve been kidnapped. 24 hours later you are returned because you can’t stop talking about __________?
• If you were forced to spend your life in one season would it be A) Spring B) Summer C) Fall 4) Winter
• For the perfect brownie do you choose an edge piece or a centre piece?
• Name a song with a woman’s name in the title.
• Find your Royal Name – 1. Lord or Lady, 2. Your pet’s name, 3. The last thing you ate, 4. Add “of”, 5. The last place you shopped
• Pick a house to live in! (photo choices)
• Show us your pets! Upload a photo of your fur babies in the comments so we can admire them!
• Upload the 4th photo on your phone. No explanation!
• Do you still have friends from 20 years ago? Give them a shout out in the comments!
• Name a meal where the leftovers are just as good, maybe better!
• We want to see our (name) community! Post a selfie!
• What’s your hometown known for?
• What decade had the best music?
• You have to wear your last text message on a shirt. What does it say?
• You’re now cursed with the job the main character has in the last movie/TV show you watched. What’s your new profession?
• You get to switch careers for one week! What job do you choose?
• What is something you would rather pay to have done than do yourself?
• The cast of the last show you watched is planning your (birthday party/wedding)! Who’s planning your (party/wedding)?
• What’s a word your child mispronounced when they were young that was adorable & hilarious?
• You’re trapped in a room for 3 days. All you have is 3 shows to binge watch. Go!
• What’s a song that you can never get enough of that most people have probably never heard?
• When was the last time you got dressed up? What was the occasion?
• You can only stock your bar with one spirit. What do you choose? (choices)
• If you were an Olympian, what would your sport be?
• What’s your most prized recipe?
• Name one specific thing that got you in trouble at school.
• Did you ever skip school? (And did you get caught?)
• You’re cooking a savoury dish and it’s missing a little something. What’s that one herb or spice you most often reach for?
• How do you like your toast? (photo choices)

SEASONAL OR HOLIDAY-SPECIFIC

Fall, Halloween & Thanksgiving

• Candy Corn: Yay or Nay?
• What’s your favourite chocolate bar?
• What was your favourite costume of all-time?
• Halloween: Stay home and hand out candy or go to a party?
• Haunted Houses: Yay or Nay?
• What’s your favourite scary movie?
• Have you ever had a paranormal experience? Tell us about it!
• Pumpkin Spice: Love it or Hate it?
• Apple Pie or Pumpkin Pie?
• What’s your favourite thing about fall?
• It’s Thanksgiving! What are you thankful for?
• More ideas coming soon!

Winter & The Holidays

• Hot Cider or Hot Cocoa?
• Christmas Cake: Yuck or Yum?
• Eggnog: Love it or Hate it?
• Gingerbread or Sugar Cookies?
• Stay In or Go Out?
• What’s your favourite holiday movie?
• When it’s cold outside… Mittens or Gloves?
• It’s winter here in (place)… What’s the weather & temperature like today where you are?
• New Year’s Eve Drinks: Choose One (insert choices)
• Skating or Sledding?
• Cranberry Sauce: Homemade or Canned?
• What’s your favourite Christmas song?
• Turkey or Ham?
• Real Tree or Fake Tree?
• White Christmas or Tropical Christmas?
• What’s the best gift you’ve ever given?
• What’s the best gift you’ve ever received?
• How far in advance do you start (insert activity here) for a holiday?
• New Year’s Resolutions: Yay or Nay?
• What is your New Year’s Resolution?
• More ideas coming soon!

Valentine’s Day

• What’s your favourite romantic comedy?
• What are your favourite love songs?
• What are your all-time favourite on-screen romances?
• Would you rather receive chocolate or flowers?
• Roses or a seasonal bouquet?
• Describe your perfect romantic date.
• How do you show your friends you love them?
• What’s the best gift you’ve ever been given?
• The perfect romantic dinner: What’s on the menu?
• Cinnamon Hearts or Conversation Hearts?
• Who was your teen heartthrob?

Spring/Easter

• Mini Eggs or Creme Eggs?
• Marshmallow Peeps: Yay or Nay?
• What do you put in your Easter baskets?
• What’s your most-cherished Easter tradition?
• Gardeners, when do you start your seedlings?
• What will you grow in your garden this year? Flowers? Herbs? Vegetables? Tell us all about it!
• Do you prefer Daylight Saving Time, or Daylight Standard Time?
• On a scale from 1-10 how disoriented do you feel from the time change?
• Spring Cleaning or Spring Gardening?
• April Fools! What’s the best prank you’ve ever pulled?
• Tulips or Lilies?

Summer

• Pick 2 activities for the perfect summer Saturday! (choices)
• What’s your favourite summer temperature? (choices)
• Swimming or Sunbathing?
• BBQ or Picnic?
• Are you having a nice summer? Show us a recent photo from your phone that shows how your summer is going!
• Choose a summer cocktail! (photo choices)
• Pick a frozen summer treat! (photo choices)
• Pick a popsicle flavour! (photo choices)
• Choose your summer camping accommodations! (photo choices)
• Who runs the backyard grill in the summer?
• Summer potluck! What are you bringing?
• What’s one thing you’d like to do before summer ends?

Patriotic Holidays

• Great American Pastimes: Baseball or Football?
• How are you celebrating (insert patriotic holiday here)?
• How many of these famous (country) places have you been to?
• How many states have you visited?
• What’s your favourite thing about living in (place)?
• What is your favourite (American/Canadian/other) vacation spot?

More Miscellaneous Engagement Question Ideas

• Do you live in a Super Bowl home? What team are you rooting for?
• Vote: Will the groundhog see his shadow this year?
• St. Patrick’s Day is just around the corner… Who has some Irish in them?
• You found a pot o’ gold! What’s the first thing you’re doing with your riches?
• Do you have a lucky charm? What is it?
• Have you kissed the Blarney Stone?
• If you could catch a leprechaun and have ONE wish granted, what would it be?
• It’s Fat Tuesday! How do YOU do pancakes?
• The perfect Mother’s Day Brunch: What’s on the menu?
• How many of these Momisms did your mom say? (list)
• What’s one invaluable piece of advice or wisdom your mom gave you?
• Tell us a dad joke!
• What’s something practical your dad taught you that you’ll never forget?
• Does it matter anymore if you wear white after Labour Day?

The Possibilities for Engagement Questions are Endless!

This list is not exhaustive. We are always adding new engagement questions for our clients on a weekly basis. (So be sure to check back for more updates.) The key is to come up with questions that are fun and easy to answer, and that make people want to answer and engage.Need help with your social media marketing and overall digital marketing strategy? We can help. Get in touch for a free marketing consultation and let’s discuss how to use social media to grow your brand.To ensure your engagement questions reach the right eyes and spark lively conversations, it’s essential to have a solid social media strategy in place. Leveraging Facebook advertising services and Instagram advertising services can be instrumental in amplifying the reach of your engagement posts. These services can help target specific demographics, ensuring your questions are seen by those most likely to engage.

56 Engaging Questions For Social Media

56 Questions To Include In Social Media Posts

We have created 56 questions that will help with boosting engagement and building a sense of community. Incorporate some of these questions into your next social media posts!

Fill In The Blank Prompts

Social media questions do not always have to be posed as questions. Ask your followers to fill in the blank to learn more about them!

Fill in the blank:

1. My favourite book is ___________.
2. If I could be anywhere right now, I would be ____________.
3. I’m always late to _____________.
4. I deserve a gold medal in _____________.
5. I can’t live without __________.
6. ______________ makes me happy.
7. My childhood nickname was _________.
8. My favourite icecream flavour is _______________.
9. I would describe my personal style as ____________.
10. My go-to breakfast is ___________.

Gratitude and Self Love Questions

Gratitude questions show followers that your business cares about them and their well-being. Plus, they are easy to answer.

1. What made you smile today?
2. What is one thing that you are grateful for?
3. Who had an unexpected but large impact on your life?
4. What is one thing that you love about yourself?
5. What is one of the nicest things anyone has done for you?
6. What have you done for yourself today?
7. Who are you grateful for? Tag them below!
8. What is the best thing that has happened to you this year?
9. What is one big life goal that you have accomplished?
10. What is your favourite part of your job?

Lifestyle Questions

Entertainment and lifestyle questions are easy and fun questions that everyone can answer. It is a great way to learn more about your customers and build a sense of friendship and trust.

1. Are you a morning person or a night owl?
2. Are you a dog person or a cat person?
3. What was your first job?
4. What is your favourite movie?
5. What is one of the best compliments you have ever received?
6. Do you prefer cardio or strength training?
7. What would be the title of your autobiography?
8. What is one brand that you will always be a loyal customer to?
9. Where is your dream destination?
10. What is the most used app on your phone?
11. Are you team iPhone or Android?

Content Strategy Questions

Some of the best social media questions businesses can ask are product or service questions. You can increase your engagement by asking these questions. At the same time, you can develop post ideas, get customer feedback, and learn about your target audience from your audience’s answers. Just make sure to use these questions sparsely.

1. What kind of content do you want to see from us?
2. What is your favourite [product/service] from us?
3. What is your favourite thing about [product/service]?
4. How do you wear your [product]?

Would You Rather and This Or That Questions

Many people love choosing between two options or scenarios because it makes them think. Ask your social media followers This or That questions to learn what they like. Would You Rather social media questions are always great to get users engaged and having fun.

Would you rather:

1. a) Meet one celebrity and get a selfie with them b) Meet all your favourite celebrities but never have proof that you meet
2. a) Have your flight delayed b) Have your luggage delayed
3. a) Be famous b) Meet someone famous
4. a) Travel the world for free b) Have an all-expenses-paid shopping spree
5. a) Delete all of your social media accounts b) Cancel all your streaming subscriptions

This or that:

1. a) Beach holiday b) Mountain holiday
2. a) Concert b) Sports event
3. a) Read a book b) Watch a movie
4. a) Sweet b) Salty
5. a) Early bird b) Night owl

Photo Questions

Social media is all about media like photos and videos, so get your followers to post pictures in response to your questions!

1. What book are you currently reading? Post a photo below!
2. Show us a photo of you and your favourite [product]!
3. Do you have a lifelong best friend? Post a photo of you together then and now!
4. Show us a photo of the favourite corner of your house!
5. What is your favourite meme? Share it below!
6. Describe yourself using three emojis!
7. It’s throwback Thursday! Post your favourite childhood photo.

Holiday Questions

Halloween, Easter, Christmas, and Thanksgiving are important holidays for people and small businesses alike. When a holiday rolls around, you can keep up your social presence on Instagram, X, or your Facebook page with these social media questions:

1. What was the best Christmas gift you have ever received?
2. Who are you spending your holidays with?
3. Does your family have a weird holiday tradition? Tell us what it is!
4. How are you spending this holiday?

How To Ask Questions On Social Media

The easiest way to ask questions on social media is to include them in a post caption with a bit of backstory so the question reads naturally. If you host a live session, ask your followers questions in the moment; they can answer in the chat. Polls work on every platform, though Instagram restricts polls to Stories. Take the time to include questions in your social media content plan: when you pose questions to your followers, you learn more about your audience and increase engagement.