Are you tired of wondering why your Facebook ads just aren’t working?
With Facebook being the most popular social media platform in the world, why aren’t your ads converting to more qualified leads?
Well, that’s just the exact reason. Because Facebook has billions of users, most of which sign into their profile multiple times a day, your ad has got to be specific.
These are the most common reasons why your Facebook ads aren’t converting to leads.
1. You’re Not Targeting The Right Audience
Since 2007, Facebook advertising options have gotten increasingly easier. You can completely customize who you want to target and retarget. If you already have a loyal following, you can simply retarget your followers who are likely to continue to purchase your product/service. If you want to reach a new audience, you have the option to target by:
By targeting such a specific audience who are most likely to purchase your product/service, they won’t just be scrolling past your ad anymore.
2. Resonate With Your Audience
Yes, you have the options to target a specific audience, but is your content engaging enough? Creativity is pretty much essential when it comes to social media. Since there’s so much content on Facebook already, you need to make your ad stand out from the rest. The more visually appealing your ad is, the more likely potential customers will click on it. And, depending on your product, there are certain marketing tactics you can use to your advantage to resonate with your audience, like music appeal, romantic appeal, travel appeal, etc. You want to entice them enough they’re going to want to click on your ad, but you also want to provide relevant value to them. This can be done with the help of content writers and professional photographers who can capture the attention of your wanted audience with certain keywords and non-blurry photos that showcase your product in the best light possible.
3. You’re Just Boosting Your Content
Sorry, but boosting your content is not going to be helpful. The way boosting works is Facebook will send out your content to a large number of users, no matter their relevant interests. Putting your content in front of millions of new eyes sounds great, but if they’re not likely to purchase your type of product, what’s the point? You want your Facebook ads in front of the right people. As mentioned above, you can target a specific audience that is likely to purchase your product and not just keep scrolling past since it doesn’t interest them.
4. Install A Facebook Pixel
A Facebook pixel will be your best friend, trust us. You can install it on your website and it essentially keeps track of your site visitors and collects data so when it comes time to retarget an audience, the information you need is already available. It will also help track the success of your ads so when you want to target a lookalike audience, you’ll know precisely what worked and what didn’t. A lookalike audience is people who have similar interests and habits as your existing clientele and are likely to also purchase your product. Ultimately, having a Facebook pixel installed will help you get the most out of your advertising budget.
5. Choose The Right Ad Format
Depending on your industry, there are different ad formats that will suit your product or service better. If you have multiple products (like a clothing company, makeup brand, or restaurant) carousel ads may be the most effective so users can swipe through and view each product. There’s also a canvas option that allows advertisers to create an eye-catching, full-screen visual that is fully optimized for mobile devices. They’re interactive ads that popular brands all over the world have been using to increase their conversion rates by providing their customers with a memorable mobile experience. In fact, 53% of canvas ad viewers see half the ad before exiting. So, start creating!
Nothing is more disappointing than when your Facebook ads aren’t converting to sales. It’s time-consuming and can be costly, so the least you want is to see some success. But, if you’re new to the world of Facebook ads, it can be a tricky subject. By targeting the right audience, ensuring your message is resonating with them and providing value, installing a helpful Facebook pixel, and choosing the right ad format with visually appealing content, you’ll be well on your way to higher conversion rates.
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