Traditional marketing is starting to go the way of the Dodo. Social media has overtaken television when it comes to sources for news. It’s become true now for the 18-24 crowd, and that number is increasing on a daily basis. Here’s an excerpt from a study about social media:
“The 18-24 crowd has used the internet as its primary source for news for several years. Now it is specifying “social media” as its main source of news, with that niche overtaking television for the first time.
The information comes from a study done by The Oxford University Reuters Institute for the Study of Journalism. It looked at consumers of news and information around the world for its “Reuters Institute Digital News Report 2016.” This is the fifth year it has issued such a report. It’s a fascinating read.”
Read the full article.
