What’s the most time consuming part of a successful social media campaign? Is it the copywriting? Creation of branded visuals? Technology implementation? Those aspects of a campaign are all important and do require attention, but there’s another very important, worthwhile, but time consuming component: brand monitoring.
Read this excerpt from an article entitled Why Brand Monitoring on Social Networks Is More Hard Work Than You Think (But Totally Worth the Effort):
“Monitoring your brand is not just about paying attention to the online conversations (that would be so simple), but also about actively seeking out instances in which your brand is mentioned.
It involves listening and trying to make sense of what you hear, both on an individual basis and as an aggregate perception.” Click here to read the article.
