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How We Decreased Conversion Cost by 80% Using Google Ads

Posted On April 5, 2022

If you’re like most small business owners, you’re always looking for ways to reduce your advertising costs. And if you’ve been using Google Ads, you know that the cost of conversions can add up quickly. But what if I told you that we were able to decrease our conversion costs by 80%? Keep reading to find out how we did it.

Prior to acquiring a wildlife removal client in 2020, they were not receiving much in terms of leads or inquiries about their services, but once we came into the picture and got right down to business, that quickly changed for them.

Google ads campaigns utilize broad-matched keywords with low search results which result in a high cost-per-click (CPC) and a high cost-per-acquisition (CPA), or, cost-per-lead (CPL). Before working with us, they were completely new to the process, so it was only natural for them to have created large ad groups with no real method to follow (which resulted in no leads).

When we took over, the first thing we did was conduct keyword research in order to obtain the highest return on investment for the budget they had for their Google ad campaign. We looked at their services and keywords with high-profit margins and targeted them with the single keyword ad group (SKAG) method. This helps to determine which approach generates the highest return but at the lowest CPC.

We like to focus our efforts on lowering the CPC and gathering all the data possible. We’ve particularly noticed that geo-targeted areas have a higher CPC per keyword and, even with a smaller marketing budget, we’ve still continued to see great success.

As we’ve continued to provide ongoing keyword analysis and A/B testing with ad creatives, we can see significant growth. The CPC decreased while the CTR increased. But, we still weren’t 100% satisfied with the results seen here in December when there was a drop in search volume:

Come January, we are now witnessing improved results with increased conversions with the same budget, and a significantly reduced CPA.

This trend continued into the month after. The campaign went from 0 to hero in a matter of months!

We’ve continued to optimize the account and were able to provide the client with better data, amazing results, and a higher return on investment.

Below, you can compare the performance from June 2021 to December 2021 to the performances seen from December 2020 to May 2021:

We gained immense traction across the board. In comparison to when we first began working with the client, this campaign demonstrated its full potential by constantly monitoring and analyzing data in order to optimize the bidding and performance of this Google ads campaign.

This is the type of work we can do for your company too; help you increase your sales and leads to achieving a higher return on every dollar you spend on marketing efforts. You may be asking yourself, “Can google ads really help me generate better leads?” The answer is a resounding yes! In fact, if you aren’t using google ads to drive traffic to your site, you are likely missing out on a ton of potential business. That’s where we come in – our team of experts can help you set up and manage your Google ad campaigns so that you start seeing better leads almost immediately. Ready to get started? Book a discovery call today and let us show you how easy it is to improve your lead generation with Google ads.

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