People listen to and trust the internet. That can be for better or for worse, but when it comes to locating and leveraging the right online influencers, it can be of huge benefit to your company. This is worth a read:
“Statistics Show Influencer Marketing Potential
A report from Rhythmone (PDF), an influencer marketplace, cites the following statistics as evidence of influencer marketing’s potential for success:
92 percent of consumers have made a purchase after reading about a product on their favorite blog;
69 percent are likely to make a purchase if someone they follow on social media recommends a product;
81 percent of marketers who have executed influencer marketing campaigns agree that influencer engagement is effective;
65 percent of brands have plans to spend more on influencer marketing in 2016 than in 2015.”
Read the article here:
https://smallbiztrends.com/2016/08/what-is-influencer-marketing-small-business.html
