Instagram Celebrates Pride with New Features

New features are rolling out this month on Instagram just in time to celebrate Pride.

The first new features include a Pride-themed story ring and rainbow gradient hashtags.

In a blog post from Instagram titled, “Celebrating #UntoldPride this Pride,” the Facebook-owned company wrote, “No matter how you celebrate Pride, you can do it colorfully across Instagram. Together with GLAAD, we’ve identified prominent and popular hashtags – such as #lgbtq, #bornperfect, #equalitymatters, #accelerateacceptance, or #pride2019 – that the LGBTQ+ community uses to share and connect with each other. When you use these hashtags in Feed this month, they will be displayed in a rainbow gradient. New this Pride, when you use these hashtags in Stories, your story ring will turn rainbow while the photo or video is live for 24 hours.”

What’s more, in an effort to accommodate non-binary users, Instagram is now allowing users to choose a custom gender, rather than making them choose from its previous binary gender selections.

The social media giant has also joined forces with The Trevor Project to create a guide to online well-being and self-care, illustrated by Ashley Lukashevsky. This guide will give LGBTQ+ teens the tools they need to keep safe and supported.

Lastly, you’ll see features about inspiring LGBTQ+ creators on the official @instagram account, as well as LGBTQ+ artists including @codymesh, @amberarcadia, @danmollervfx, @shaunpez, @chrislprice creating special camera effects just for Pride.

These special Instagram Pride features for 2019 will start rolling out this week. How will you express your #UntoldPride?

Sources:
https://instagram-press.com/blog/2019/06/10/celebrating-untoldpride-this-pride/
https://mspoweruser.com/instagram-celebrates-pride-with-colourful-story-rings-and-custom-gender-options/
https://www.socialmediatoday.com/news/instagram-and-facebook-add-new-features-for-pridemonth/556568/

Book a Free

Strategy Call

Get expert insights tailored to your business with a free strategy call. Let’s discuss your goals and craft a winning SEO plan!

Get Exclusive

Updates from Merged

Be the first to know about game-changing insights, new innovations, and exclusive perks from Merged. Subscribe now and stay ahead with fresh content straight to your inbox!

Merged Media: Your Trusted Digital Marketing Partner

Looking for comprehensive digital marketing expertise? Merged Media offers a full suite of services that work together seamlessly to drive real results. Unlike agencies that provide isolated solutions, we strategically integrate SEO, social media, paid advertising, and web design to create a cohesive, data-driven strategy tailored to your business. Our transparent reporting ensures you always know exactly where your marketing dollars are going and the ROI they’re generating. With extensive experience across service-based industries, we deliver measurable growth through strategic marketing that actually works. Book a free consultation today to discover how we can help your business thrive online.

Check out Related Posts

Explore more insights on the latest SEO trends and digital marketing strategies. Stay informed and keep your business ahead of the competition!

This guide is intended to help you navigate the complex landscape of agency pricing...

Effective Facebook advertising for real estate calls for an understanding both the technical aspects...

Yet the reality is often disappointing. All too many teams excel at selling services...

Toronto is Canada’s biggest city by population. It’s also geographically significant; from Etobicoke to...

Connect With Us