Now, what about making use of this popular feature for your business? Have you thought of leveraging Instagram stickers for your brand?You may have noticed when you search for the stickers that in addition to emojis, expressions, words, and icons, there are also a variety of animated business logos, slogans, and even random people performing actions. They can be pretty silly but that’s part of the fun. And these moving features are certainly always eye-catching!This is one trend your business should get behind. Instagram stickers are inexpensive to set up, long-lasting, and fun for both you and your customers. They’re a great way to get in front of new audiences and reinforce brand awareness and loyalty with your existing followers. For the full rundown of sticker types and how each one drives engagement, see How Instagram Stickers Can Boost Engagement.How to Set Up Instagram Stickers
Aka, How to Set Up Instagram GIFsIf you’ve ever wondered how to add your own Instagram stickers to the search mix, you simply need to create an account at giphy.com and then apply to upgrade your account to a brand channel.(And did you know that the same stickers that appear on Instagram are also available through the TikTok sticker search? It’s like a two-for-one!)
At Merged Media, we help you set up your own brand account for Instagram stickers, TikTok stickers, and Facebook GIFs.Once your brand account is set up and approved, your GIFs will be available for both your company and any social media users to access through the regular search within Instagram. In fact, the whole world will be able to see them within their searches, so once they’re up, your stickers will be there forever—or for as long as Giphy continues their partnership with Instagram. After the initial set up, it’s great free ongoing branding!Once you have an account, simply search your keywords and your custom GIFs/stickers will be there waiting for you!
Instagram Stickers for Branding
Your company will benefit from an animated version of your logo, slogan, hashtag, or call to action. There are so many creative ways to get your brand in front of new audiences and to reinforce brand loyalty with your existing followers. Here are a few ideas that can be customized with your branding:- Animated Logo
- Slogan or Tagline
- Swipe Up
- Tap Here
- Link in Bio
- Hashtag
- Words of Wisdom
- Brand Values
- Charitable Support
- Holiday Greetings
- & more!
Instagram is gaining popularity and Instagram stories are becoming more and more important. So why not show that your brand is moving along with the times by adding Instagram stickers to your branding today?If you need help setting up your own brand account and creating Instagram GIFs and stickers, get in touch with our social media marketing team! We’d be very happy to help.Using Quiz Stickers in Stories
Quiz stickers let you create multiple-choice questions that your followers can answer, similar to the way poll stickers and emoji sliders work. To add one, select it from the sticker tray in your Stories options, write your question, add up to four answers, choose the correct one and share. When followers interact with the quiz you can see their answers in the story viewers list.
Don’t confuse the Quiz sticker with the Questions sticker: Quiz lets you ask your followers questions, Questions lets your followers ask you. Using quiz stickers helps followers interact with your account, which sends signals to Instagram’s algorithm that can rank your stories higher. If you run a business account, use quiz stickers to teach followers about what your company does.
How Instagram Stickers Boost Engagement
Stickers are graphics you apply to Instagram Stories to make them eye-catching, connect with followers and make your business more visible. Stories let you post as much as you want without cluttering your grid, and most users post Stories daily to reach followers who don’t scroll the feed. Interactive stickers act like action buttons; an interactive sticker drives the most engagement, and there is a wide range to choose from.
Countdown Sticker
Generates hype for events and product launches with a live countdown followers can subscribe to for reminders. Pair it with a link once the countdown hits zero.
Link Sticker
Lets viewers link directly to outside content: promotions, blog posts, newsletters. We cover how these work in How Links in Instagram Stories Work.
Location Sticker
For businesses with a physical location, tag it so your story appears in the public story feed for that place. Keep the area tight so your post stays relevant.
Hashtag Sticker
Links to the results page for that hashtag. Research your hashtags so they are both popular and relevant.
Question Sticker
Open-ended and more detailed than polls. Broad questions allow flexible feedback; specific ones give sharper insight. Our list of engagement questions for social media is a good place to start.
Poll and Emoji Slider Stickers
Two-choice polls suit simple questions, multiple choice suits varied feedback, and the emoji slider gives graded feedback on a sliding scale.
GIF, Music and Specialised Stickers
GIFs catch the eye and call attention to a key point. Music sets the mood. Weather and time stickers suit sporting and outdoor events. The donate sticker suits charities and non-profits, with no transaction fees and an ‘I donated’ sticker for donors. The support small business sticker and the account mention sticker, which tags another account for a collaborative post, are useful in the right situations.
