Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website.

# Merged Media

## Sitemaps
[XML Sitemap](https://merged.ca/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [Local Link Building: How Small Businesses Earn Links That Move the Map Pack](https://merged.ca/local-link-building/): Links from local and industry sites are the slowest local ranking input to build and the hardest for competitors to copy. Here are the sources that work for a single-location business and the ones to avoid.
- [Service-Area Business SEO: Ranking When Customers Never Visit You](https://merged.ca/service-area-business-seo/): Plumbers, cleaners, movers, landscapers and mobile services work at the customer's location. Google has specific rules for them, and specific limits. Here is how to set up and rank a service-area business.
- [How to Rank in Google Maps: The Three Factors and What You Can Change](https://merged.ca/how-to-rank-in-google-maps/): Google says Maps ranking comes down to relevance, distance and prominence. Here is what each one actually means, which parts you control, and the order to work on them.
- [Google Business Profile Posts: What They Do, What to Post and How Often](https://merged.ca/google-business-profile-posts/): Profile posts do not move rankings, but they convert the people already looking at your listing. Here is what each post type is for, a cadence that is sustainable, and the mistakes that get posts rejected.
- [Local Business Schema Markup: LocalBusiness JSON-LD Done Right](https://merged.ca/local-business-schema-markup/): Schema markup tells Google exactly which business your website is, which location, which services and which hours. Here is how to implement LocalBusiness JSON-LD, pick the right subtype, mark up multiple locations and services, and validate it.
- [Local SEO Audit Checklist: 40 Checks Across Profile, Site, Reviews and Citations](https://merged.ca/local-seo-audit-checklist/): The audit we run before any local SEO engagement, laid out as a checklist you can work through yourself: Google Business Profile, website, reviews, citations, links and tracking.
- [Restaurant SEO: How Restaurants Win Local Search and Google Maps](https://merged.ca/restaurant-seo/): Restaurants live and die in Google Maps. Here is how to set up the profile, menu, photos, reviews and website so hungry people nearby find you first, and how to reduce what you pay the delivery apps for the same customer.
- [Contractor SEO: Local SEO for Home Service Businesses](https://merged.ca/contractor-seo/): Contractor SEO guidance for service-area businesses: accurate profiles, useful service and location content, honest reviews and measuring enquiries and booked work.
- [Law Firm SEO: Local SEO for Lawyers in Canada](https://merged.ca/law-firm-seo/): Local SEO for Canadian law firms: practitioner-profile eligibility, practice-area content, responsible review processes and measuring suitable consultation enquiries.
- [Google Ads Optimization Score is Not a Performance Score](https://merged.ca/google-ads-optimization-score/): Google Ads optimization score is not a report card for campaign results. If a client sees 65%, clicks Apply, and expects the account to improve, they can change live bidding, keywords, targeting, ads, or budgets without checking what is already working.
- [Realtor SEO: How Real Estate Agents Win Local Search](https://merged.ca/realtor-seo/): A practical realtor SEO guide covering Google Business Profile eligibility, honest reviews, neighbourhood content and measuring relevant buyer and seller enquiries.
- [Dental SEO: Local SEO for Dental Practices That Fills the Chair](https://merged.ca/dental-seo/): Dental SEO is local SEO with higher stakes per patient. Here is how dental practices in Canada win the map pack and the organic results for "dentist near me", emergency and treatment searches, based on the practices we have done it for.
- [Google Business Profile Suspended? How Reinstatement Works](https://merged.ca/google-business-profile-suspended/): A suspended Google Business Profile disappears from Maps and the map pack overnight. Here is why suspensions happen, the difference between soft and hard suspensions, and how to file a reinstatement request that gets approved.
- [Google Business Profile Verification: Every Method Explained (Video, Phone, Postcard, Email)](https://merged.ca/google-business-profile-verification/): Google now verifies most new business profiles by video. Here is how each verification method works, how to prepare a video that passes first time, and what to do when verification is delayed or fails.
- [How to Respond to Google Reviews: Templates for Positive, Negative and Fake Reviews](https://merged.ca/how-to-respond-to-google-reviews/): Every owner response is read by the next customer and counted by Google. Here is how to respond to positive, negative and suspected fake Google reviews, with templates you can adapt.
- [Google Reviews for Business: How to Get More and Keep Them Coming](https://merged.ca/google-reviews-for-business/): Google reviews are the most visible trust signal a local business has and a direct map pack ranking factor. Here is how to set up a review link, when and how to ask, what Google allows, and how to keep the flow steady.
- [How to Remove a Google Review: What You Can and Cannot Do](https://merged.ca/how-to-remove-a-google-review/): You cannot delete a Google review yourself, but you can get one removed if it breaks Google's policies. Here is what qualifies, how to report it, how to appeal, and what to do with the reviews that stay.
- [Bing Places for Business: Setup Guide and Why It Still Matters](https://merged.ca/bing-places-for-business/): Bing Places for Business is Microsoft's free local listing. It takes fifteen minutes to set up from your Google Business Profile and it feeds Bing, Copilot, Windows search and DuckDuckGo. Here is how, and why to bother.
- [Apple Business Connect: How to Claim and Optimize Your Apple Maps Listing](https://merged.ca/apple-business-connect/): Apple Business Connect is the free tool that controls how your business appears in Apple Maps, Siri, Spotlight and Safari. Here is how to claim it, what to fill in, and how it fits beside Google Business Profile.
- [Why Your Business Ranks Nearby but Disappears Across Town](https://merged.ca/google-maps-rankings-change-by-location/): The problem is that many businesses still get one ranking number for an entire city. A report might say you're number three for a valuable search, but that position could apply only to a small area around your verified location. Customers searching from another neighbourhood may see a completely different group of businesses.
- [Paid Ads in Sports Marketing: The Complete Guide for 2025](https://merged.ca/paid-ads-sports-marketing/): In this guide, we break down how exactly to approach paid ads for sports marketing in this shifting landscape – whether it’s choosing the right platform for your ads or tracking ad campaign ROI. At the end of this guide, you’ll come away better equipped to ride the wave of sports fandom and launch paid ad campaigns that actually convert.
- [What Services Do SEO Companies Provide? (And How to Spot the Scams)](https://merged.ca/what-seo-companies-provide/): Showing up online isn’t enough — today, businesses need to take matters into their own hands and optimize their search engine presence to be seen and valued by customers. One of the most effective ways to do that is search engine optimization, or SEO.
- [Facebook Ads for Window and Door Contractors](https://merged.ca/window-door-facebook-advertising/): Facebook ads for window and door contractors work best when the campaign explains a specific installation service, reaches a serviceable area and makes it easy to request a useful next conversation. The goal is to connect an enquiry with a qualified project, appointment and completed job.
- [When to Stop Local SEO](https://merged.ca/when-to-stop-local-seo/): When you consider these factors, it’s time to reframe your original question—from when to stop local SEO to what happens when you do.
- [How to Track Facebook Ad Spend in Ads Manager](https://merged.ca/tracking-facebook-advertising-spend/): To track Facebook advertising spend, open the correct ad account in Meta Ads Manager, choose the reporting dates and check Amount spent. Add the results and cost-per-result metrics that match your objective, then reconcile those figures with website enquiries and sales records.
- [What Factors Influence the Cost of SEO Services?](https://merged.ca/factors-influencing-seo-services-costs/): Even so, there is a wide range in SEO pricing, with some agencies charging $200 per month while others quote as much as $10,000 or more. In this article, we discuss the various factors that influence the cost of SEO services, helping you set realistic marketing budgets for your business, make informed investments, and avoid being overcharged or underserved.
- [10 Reasons Why You Need WordPress and SEO Services](https://merged.ca/wordpress-seo-services-benefits/): However, using WordPress is not enough; you need a strong SEO foundation to support it so that your site is the first thing users see at the top of their search results. In this article, we’ll discuss what makes WordPress and SEO services a must for business owners who want to rank well in search engine pages — and stay there.
- [LinkedIn Vs. Facebook Advertising: Which is The Right Choice for Your Business?](https://merged.ca/linkedin-vs-facebook-advertising/): LinkedIn’s ad formats drive more precise lead capture, catering to professional content marketing and business-focused ads. Most marketers use it to advertise long-form content pieces, such as white papers and case studies, to draw the interest of buying committees. For instance, a LinkedIn advertising campaign might use the Sponsored Content option to promote the download of an industry report to capture leads. Or, it may send targeted audiences a webinar link via Message Ads.
- [Types of SEO Services Explained](https://merged.ca/types-of-seo-services-explained/): In this comprehensive guide, we’ll discuss the different types of SEO services so you can choose the right one for your business.
- [Advertising Platform Comparisons: Facebook Ad or YouTube Ad Video Advertising](https://merged.ca/youtube-vs-facebook-advertising-comparison/): YouTube's advertising platform offers powerful visual-first marketing opportunities with extensive reach across Google's video ecosystem. It’s just one part of the larger Google Display Network. 
- [How Digital Marketing Agency Helps to Grow Your Business](https://merged.ca/how-digital-marketing-agency-grows-business/): Before hiring a digital marketing agency or launching a digital marketing campaign, you might be thinking - is this even worth my while in the first place? Tried-and-true traditional marketing tactics can help a business grow offline. But there's no getting around the fact that digital marketing helps scale both online and real-world viability to a much greater level.
- [What is a Lookalike Audience in Facebook Advertising?](https://merged.ca/facebook-lookalike-audiences-guide/): Now that you have an answer to the obvious question of “What is a lookalike audience in Facebook advertising?” ask yourself whether you’re ready to use the feature to its full potential. Merged Media specializes in helping businesses implement sophisticated audience targeting strategies that maximize advertising ROI.
- [How Much Does It Cost to Hire a Digital Marketing Agency?](https://merged.ca/cost-to-hire-digital-marketing-agency/): Okay, enough with the hypotheticals - how much does it cost to hire a digital marketing agency in your specific scenario? While we can't spit out a precise number without any basis to go off of, we can provide a list of influential factors:
- [Don’t Just Choose a Digital Marketing Agency – Choose the Right Digital Marketing Agency](https://merged.ca/choose-the-right-digital-marketing-agency/): Your brand's social media presence is often its first point of contact with potential customers. Why not make it as memorable as possible? A good digital marketing agency brings expertise across Facebook, Instagram, LinkedIn, Twitter, TikTok, and whatever other emerging channels you wish to use. Beyond best practices to maximize your reach and engagement, they're a source of comprehensive strategy - blending organic content creation with targeted paid campaigns alongside consistent management to get first impressions right. They also handle ongoing needs like community management by responding to comments, messages, and reviews.
- [Why Your Business Needs a Digital Marketing Company In Toronto](https://merged.ca/why-your-business-needs-a-digital-marketing-company-in-toronto-a-comprehensive-guide/): In this comprehensive guide, we outline the reasons why your business needs a digital marketing company in Toronto to be seen amidst all the noise out there.
- [Affordable Digital Marketing Solutions for Startups](https://merged.ca/affordable-digital-marketing-solutions-for-startups/): Today's entrepreneurs are both aided and disadvantaged by how easy it is to launch a business on your own; if everyone has a shot, everyone can be a competitor. Meanwhile, there's already a well-established playing field of big companies to contend with in virtually every industry. The good news? You have a chance. Where ambition or funding on their own can't guarantee success, a smart go-to-market strategy can. In this article, we'll share some innovative and affordable digital marketing solutions for startups seeking an upper edge over their diverse competition.
- [How to Create Compelling Case Studies That Win Clients](https://merged.ca/how-to-create-compelling-case-studies/): Case studies are an invaluable tool for the job. Hard facts and tangible outcomes, combined with storytelling, bring discerning prospects deeper into sales funnels. Presented at the right time, they can be the reason someone chooses to finally act on a CTA.
- [SEO Trends in Toronto: What Is Working for Local Businesses](https://merged.ca/seo-trends-in-toronto/): If there’s one constant in life, it’s change. And if there’s one thing that has never ceased to change in the lives of marketers, it’s Search Engine Optimization (SEO). Best practices evolve alongside industry-leading companies’ policy updates, new technological rollouts, and shifting user behavior. We’ve seen lots happen since the humble early days of the internet and likewise predict ample disruption heading into 2025. This article will focus on expectations for local SEO strategies as the new year kicks off. 
- [Engagement Questions for Social Media](https://merged.ca/engagement-questions-for-social-media/): Have you been utilizing social media engagement questions as a part of your marketing strategy? If not, you should be!
- [Corner Gen Z Market Through Social Media Marketing](https://merged.ca/heres-how-to-corner-the-gen-z-market-through-social-media-marketing/): Have you thought about how Generation Z represents the next frontier for marketers? The eldest of this generation is turning 22 this year, but their spending power is already estimated to be between $29 and $143 billion!
- [How to Use Instagram Stickers for Your Brand](https://merged.ca/instagram-stickers/): Do you use Instagram stickers in your Instagram stories? You might think of these as Instagram GIFs but Instagram calls them "stickers"; they’re the little animations you find when you click on the square smiley face inside the Instagram stories options.
- [Outsourcing Marketing: What to Delegate and How to Choose](https://merged.ca/outsource/): Outsourcing marketing means assigning defined marketing work to an external specialist or team. You can delegate a project, a channel or ongoing delivery while retaining responsibility for your offer and business decisions. A digital marketing agency is one option when you need several skills working from the same plan.
- [How to Prepare to Launch your New Business](https://merged.ca/new-business-launch-checklist/): Are you preparing to launch a new business, product, or service? Congratulations! The tips checklist and tips that we provide in this post are applicable for all of these. We’ve also compiled a convenient list to help make your launch (and life) easier.
- [9 Reasons Why It’s Time to Revamp Your Website](https://merged.ca/website-facelift/): Is your website giving you the results that you need? (If the honest answer is no, our web design team starts every project with exactly this audit.) How well is your website really working overall, and how can you know it’s helping--or actually hindering--your business growth?
- [100 Business & Marketing Quotes](https://merged.ca/100-quotes/): If you're looking for business wisdom and marketing tips, look no further than our list of 100 business and marketing quotes! Over the last couple of years, we've been creating inspiring and insightful business quotes to share on our Instagram and we thought we'd compile them here as a resource. Be sure to follow us on Instagram for all the latest updates - @mergedmedia
- [How to Market your Toronto Event](https://merged.ca/toronto-event/): Are you planning an event in Toronto?
- [What’s a Good Cost Per Click for Social Media Ads?](https://merged.ca/cpc/): Have you ever wondered what a good cost per click (CPC) is for a paid social media campaign? It is one of the first numbers we look at in PPC management, and one of the least useful on its own.
- [Why Cloud Campaign is the Best Social Media Scheduler & Reporting Tool](https://merged.ca/cloud-campaign/): If you’re looking for the best social media scheduler, you’ve got to try Cloud Campaign. We switched to Cloud Campaign a few months ago and we couldn’t be happier!
- [Types of Google Ads](https://merged.ca/types-of-google-ads/): If you are looking to grow your business, the Google Ads platform is a critical advertising venue to seriously consider, and choosing the right campaign type is the first decision we make in PPC management. 80% of global businesses already use Google ads.
- [The 6 Best Tools for Creating Interactive Content](https://merged.ca/the-6-best-tools-for-creating-interactive-content/): Are you using interactive content as part of your marketing strategy? A survey conducted by Content Marketing Institute found that 53% of marketers are using interactive content and the proof is in the pudding that it's getting results.
- [Why Facebook Ads Are Essential for Your Business (and How to Improve ROI)](https://merged.ca/facebook-ads/): The fact is, unless you’re boosting some of that content and, more importantly, running Facebook ads, your reach is extremely limited.
- [Why You Should Diversify Your Social Media Content](https://merged.ca/why-you-should-diversify-your-social-media-content/): Written by Ashley Groves & Mandi Gould
- [Social Media Statistics for Business: Time Spent, Adoption and Engagement](https://merged.ca/social-media-statistics/): Marketing budgets get argued about with numbers, so here are the social media statistics we point clients to most often: how much time people spend on social media, how many adults use it, and how engagement differs by platform. Each figure carries its year and source. We keep the baselines because the trend matters as much as the latest number, and we add new data points as reputable sources publish them.
- [Watch Out for this Facebook Scam](https://merged.ca/facebook-scam/): Yesterday our client was hit by a very convincing Facebook scam. We're reporting it to Facebook and hopefully it will be addressed swiftly, but I wanted to share the details as a warning.
- [Facebook Ad Objectives: All 6 Meta Campaign Objectives Explained](https://merged.ca/how-to-choose-the-right-facebook-ad-objectives-for-your-campaign-success/): Sources: Meta Business Help Center, campaign objective changes; WordStream, Facebook ad objectives.
- [Why SEO Is Important for Business: 5 Reasons and the Steps That Work](https://merged.ca/5-reasons-why-every-business-needs-an-seo-strategy/): As an entrepreneur, you shouldn’t underestimate the power of Search Engine Optimization (SEO). SEO is a vital part of building a successful business and it doesn’t have to break the bank.
- [What Hashtags Should You Use?](https://merged.ca/hashtags/): Are you using the right hashtags to grow your business?
- [Social Media Marketing ROI: Metrics and Measurement](https://merged.ca/roi-metrics/): Social media marketing ROI measures the financial return from your social activity against its total cost. Reach, engagement and website visits help explain what happened along the way. To judge whether social media marketing is contributing to your business, connect those signals to enquiries, customers and the contribution those customers generate.
- [Social Cards: What Are They and Why Do You Need Them?](https://merged.ca/social-cards/): If your content isn’t equipped with social cards, it should be! (It is one of the first checks in our social media audit.)
- [How to Check the Comments on your Facebook Ad](https://merged.ca/how-to-check-the-comments-on-your-facebook-ad/): Have you started an ad but you can't find where to go to moderate the comments, engagement, and responses? You're not alone! For some reason Facebook has really buried this access inside its system. Here's how to find it (comment moderation is part of the day-to-day work in our Facebook ad management service).
- [Don’t Get Caught Spamming: 10 Email Spam Laws You Need to Know for Your Marketing](https://merged.ca/spam-laws/): Are you using email marketing to connect with your customers?
- [Guide To Social Media Image Sizes](https://merged.ca/guide-to-social-media-image-sizes/): Social media is an essential component of modern marketing. It can help businesses reach potential customers, build relationships, and increase brand awareness. A key part of this is creating engaging visuals that capture the attention of your target audience.
- [Are Pinterest Ads Right for Your Business? Understanding Promoted Pins](https://merged.ca/pinterest-ads/): Have you heard about promoted pins and wondered if Pinterest ads are right for your business? Let’s dip in!
- [How to Optimize Your Copywriting for Voice Search](https://merged.ca/how-to-optimize-your-copywriting-for-voice-search/): Do you own a smart speaker device like Google Home or Alexa? If so, you’re among the approximately one in eight Canadians who do, and that number is on the rise.
- [Are Instagram Reels Right For My Business?](https://merged.ca/are-instagram-reels-right-for-my-business/): Launched last year, Instagram Reels have become a central part of Instagram. They offer significant integration and promotion opportunities across the app. If you’re wondering, are Instagram Reels right for my business, we’re going to break it down. (If you would rather run Reels as paid placements, our Instagram ads agency can help.)
- [Facebook Organic Reach is Dead: You Have to Spend Money to Make Money](https://merged.ca/facebook-organic-reach/): Are you ready for a harsh dose of reality about Facebook?
- [5 Ways to Expertly Manage a Social Media Crisis](https://merged.ca/5-ways-to-expertly-manage-a-social-media-crisis/): Social media is an excellent way to amplify your brand and potentially reach thousands of people in your target audience. However, with the power of visibility, both the good and the bad are more widely shared than ever before. From tasteless tweets to inadvertently offensive content, social media crisis management is more critical than ever.
- [What Kinds of Content Should you include in your Social Media Marketing Mix?](https://merged.ca/kinds-content-include-social-media-marketing-mix/): How much of your content should actually be promotional? What other kinds of content should you be sharing on social media?
- [Real Estate Digital Marketing: The Guide for Agents and Brokerages](https://merged.ca/real-estate-marketing/): With interest rates rising and the economy on course for a recession, it’s more important than ever that agents implement a reliable lead-generating real estate marketing strategy.
- [How to Hold a Contest on Instagram](https://merged.ca/how-to-hold-a-contest-on-instagram/): Have you ever participated in an Instagram contest? Even if you didn’t win, did entering the contest get you more excited about the brand?
- [Top Project Management Advice for Digital Marketing](https://merged.ca/project-management/): Do you want to ensure that your next marketing campaign is the most successful ever? Here’s something important to keep in mind: it’s all about stellar project management skills.
- [Leverage the Psychology of Emojis in Social Media Marketing](https://merged.ca/emojis-in-social-media/): Do you want to liven up your social media? 🥳
- [Instagram is Changing to a Video Platform… Will You Be Ready?](https://merged.ca/instagram-is-changing-to-a-video-platform-will-you-be-ready/): In 2021, Instagram announced that it’s changing to a video platform. While Instagram has recently been focusing on video content, especially Reels, the platform originally focused on images.
- [How to Handle Negative Comments, Reviews and Criticism on Social Media](https://merged.ca/negative-reviews/): Do you know how to respond to negative reviews and comments on social media?
- [How Links In Instagram Stories Work](https://merged.ca/how-links-in-instagram-stories-works/): Let's admit it – we're all Instagram users. But, while it's really not necessary to have a personal Instagram account, it's definitely worth having a business account for many reasons which you've probably heard before, but we'll go over them again if you're new to the app and new to how Instagram stories work. Stories are also one of the best-performing placements for Instagram ads.
- [Weekly Social Media Post Ideas](https://merged.ca/weekly-social-media-post-ideas/): Have you come to a standstill when it comes to new creative ideas to engage your audience or clients through social media with your posts? Are you also bored of your social media channels and seem unsure which way to turn, or free stuff to try out? Here are a few tips to help you brainstorm creative ideas and take your social media channels from your ‘old blog post’ to a new level, boosting engagement on your social media channels.
- [A/B Testing for Marketing Success](https://merged.ca/ab-testing/): Have you heard of A/B testing? Or maybe you’ve heard it referred to as split testing. Same idea, different name. It’s the best way to get the most bang for your marketing buck… Maybe more importantly, it’s the best way to ensure that you’re maximizing results for your effort.
- [How To Change Your Facebook Page To A Local Business](https://merged.ca/how-to-change-your-facebook-page-to-a-local-business/): Every business needs a Facebook page. Facebook has over 1.92 billion users daily, making it one of the largest social media platforms in the world. You can't get that sort of advertising from ads in your local newspaper or a billboard; you need to set up a Facebook page.
- [How to Run a Successful Facebook Ad Campaign on Facebook and Instagram](https://merged.ca/how-to-run-successful-ads-on-facebook-instagram/): To run a successful Facebook ad campaign, start with the action you want a customer to take. Choose the matching Meta objective, build an ad and destination around that action, then measure whether the enquiries or purchases are useful to your business. Facebook and Instagram campaigns can be managed together in Meta Ads Manager.
- [What Is A Good Facebook Engagement Rate?](https://merged.ca/what-is-a-good-engagement-rate-on-facebook/): Social media platforms are now crucial tools for almost all marketers and are needed for a company's digital marketing strategy. And maintaining an efficient social media strategy is vital in connecting with customers.
- [SEO Questions to Ask and Answer: Boost Rankings by Answering What People Search](https://merged.ca/provide-answers-to-popular-questions-to-boost-your-seo/): Have you ever typed a question into Google? Or maybe you’ve asked your voice assistant like Siri or Alexa a question?
- [How to Get a QR Code for Your Facebook Page](https://merged.ca/how-to-get-a-qr-code-for-your-facebook-page/): To get a QR code for your Facebook Page, copy its public URL and create a code that opens that address. On a computer, Chrome can generate and download it from the page-sharing menu. Test the finished code on a phone before you print it.
- [The Role of Automation in Digital Marketing](https://merged.ca/the-role-of-automation-in-digital-marketing/): You’ve likely heard of automation in digital marketing as a way to streamline your marketing efforts, and you have almost certainly experienced digital marketing automation examples in your everyday life.
- [How to Update Your Google Business Profile: Edit Your Listing, Hours, Address and Managers](https://merged.ca/how-to-update-your-google-my-business-profile/): Update an existing Google Business Profile in Search or Maps, including contact details, address, hours, managers and pending or rejected edits.
- [Copywriting in Digital Marketing: Techniques and Examples](https://merged.ca/copywriting-in-digital-marketing-campaigns/): Copywriting in digital marketing is the writing that helps a reader understand an offer and take a relevant next step. It appears in ads, emails, landing pages, website copy and social captions. Effective copywriting and copyediting connect the customer's need with a clear, supportable promise.
- [How To Increase Engagement on Facebook](https://merged.ca/how-to-increase-engagement-on-facebook/): Facebook is an incredibly powerful marketing tool that can allow you to reach billions of users every day. But how can you get those billions of users to interact with your posts?
- [How to Determine if Google Ads are Right for Your Business](https://merged.ca/google-adwords/): Are you considering Google Ads as part of your marketing plans? Google Ads can be a great advertising tool (it is the core of our PPC management service), but before you get started, we've outlined some considerations for your business.
- [Instagram Marketing: Why It Works for Business and How to Do It Well](https://merged.ca/why-is-instagram-good-for-marketing/): When you set your personal Instagram account to a business one, you unlock data, insights, and tools that can help you craft and evaluate an Instagram marketing strategy.
- [Why Result Snippets (aka. Meta Tags) Are Important & How to Update Them](https://merged.ca/why-result-snippets-aka-meta-tags-are-important-how-to-update-them/): Would you like to boost traffic to your website and improve your SEO? One way to accomplish this is to make sure you edit your meta title and meta description for your website.
- [Instagram Marketing Tips: Content, Grid, Algorithm and Growth](https://merged.ca/instagram-marketing-tips/): Are you looking for essential and powerful Instagram marketing tips to grow your business?
- [How to Accept an Administrator Request to Facebook Pages](https://merged.ca/facebook-admin/): Most reputable Online Marketing Agencies use Facebook’s Business Manager to coordinate the various social media pages they’re responsible for.
- [Holiday SEO & Social Tips: Your 2024 E-commerce Success Guide](https://merged.ca/holiday-seo-social-tips/): The holiday shopping season brings massive opportunities for online retailers, with Black Friday, Cyber Monday, and Christmas just around the corner. As digital shopping continues to dominate consumer behavior, your e-commerce store needs strong SEO strategies to stand out in the crowded online marketplace.
- [How to Use the Facebook Pixel & Why It Rocks](https://merged.ca/how-to-use-the-facebook-pixel/): What's your marketing strategy for converting website browsers into buyers? Do you know how to use the Facebook Pixel? Using the Facebook Pixel to run retargeting ads might be just what your business needs to increase sales! (Pixel and Conversions API setup is the first step in our Facebook ad management service.)
- [Conversational SEO: How to Optimize for Conversational Queries](https://merged.ca/how-to-use-conversational-queries-to-improve-your-seo/): Do you want an SEO strategy that will really work for your business? Then it’s vital to look at the conversational queries people are using in Google to find what they need.
- [Event Organizing Checklist for Event Planners](https://merged.ca/event-organizing-checklist/): Are you an event organizer? Are you looking for the best event organizing tips to help your event a success? If so, this article is for you!
- [Strong Call To Action In Digital Marketing Campaigns](https://merged.ca/strong-call-to-action-in-digital-marketing-campaigns/): In marketing, a call to action is the critical step to drive readers and viewers to do something; it’s what converts someone noticing your ad, blog post, or web page, into a customer. It’s an essential turning point in your sales funnel, from lead generation to the success of an interested customer actually taking action.
- [AI in Digital Marketing: Uses, Limits and Implementation](https://merged.ca/how-ai-is-revolutionizing-the-future-of-digital-marketing-a-marketers-guide-to-impactful-strategies/): AI in digital marketing helps teams analyse information, draft content and support customer interactions. Its value depends on the job, the quality of the inputs and how the result is checked. Merged Media offers custom AI chatbot development for website enquiries; a chatbot is one application within a wider marketing programme.
- [Why Your Business Can Benefit from SEO Blogs](https://merged.ca/why-your-business-can-benefit-from-seo-blogs/): Have you heard a lot of fuss around blogging and wondered if your business can truly benefit from SEO blogs?
- [X (Twitter) Marketing for Business: Campaign Basics and Engagement](https://merged.ca/the-basics-of-a-twitter-marketing-campaign/): You can reap the rewards of Twitter marketing when you create a foolproof strategy.
- [Why Your Facebook Ads Should Never Point to Your Home Page](https://merged.ca/landingpage/): Are your Facebook ads pointing to your website’s homepage?

## Pages
- [Content Marketing Services](https://merged.ca/content-marketing/): Merged Media is a content marketing agency in Toronto working with B2B companies, professional practices and local service businesses across Canada. We build the plan, write the pillar pages and articles, produce the supporting video and graphics, distribute through email and social, and report on the traffic and leads each piece produces.
- [Email Marketing Services](https://merged.ca/email-marketing/): Merged Media is a Toronto email marketing agency serving businesses across Canada. We plan, write, design and send the emails that keep you in front of the people who already know you: monthly newsletters, automated nurture sequences, promotional campaigns and re-engagement flows, all CASL-compliant and reported on by revenue, not open rates.
- [Local SEO Services in Canada](https://merged.ca/local-seo-services/): Local SEO services from Merged Media, Toronto: Google Business Profile, citations, reviews, local content and monthly map-pack reporting for Canadian businesses.
- [Terms of service](https://merged.ca/terms/): Merged Media Ltd.
- [Case Studies](https://merged.ca/case-studies/): A few things set us apart. First, we’re a full-service agency that integrates SEO, Google Ads, Meta Ads, and web design into one cohesive strategy — rather than running isolated campaigns that don’t talk to each other. Second, we specialize in service-based industries like dental, landscaping, and construction, which means we already understand your market, your buyers, and what it takes to generate leads in your space. Third, we obsess over measurable ROI. Every report we deliver speaks in real dollars — not impressions or engagement rates. And fourth, our in-house AI development gives our team tools and efficiencies that most agencies simply don’t have access to.
- [Social Media Marketing](https://merged.ca/oakville-social-media-marketing/): Merged Media Oakville482 South Service Road East, Suite 113, Oakville, ON L6J 2X6866-798-7954 · Directions
- [Free Consult](https://merged.ca/free-consult/): Business success in the twenty-first century is more than a matter of financial acumen. Anyone who wants to acquire and keep customers needs a strong presence where they spend most of their time - online.
- [Careers](https://merged.ca/careers/): Merged Media employs a diverse team of professionals with mastery across the marketing spectrum. Your future with us could be under many titles, from advertising specialist to account manager to content creator to assistant. Or maybe something else entirely! With expansion constant, there's always the chance a completely new role might emerge.
- [Home](https://merged.ca/): Merged Media is a Toronto digital marketing agency serving businesses across Canada. Connect SEO, social media management, Meta advertising and Google Ads management in one plan, supported by web design, content and email marketing. Explore each service or see our published case studies.
- [AI Chatbots](https://merged.ca/ai-chatbots/): Social media management helps you create and curate an experience on social platforms that promote your business in the right way.
- [Testimonials](https://merged.ca/testimonials/): Testimonials Our online presence and incoming leads to be directly impacted due to their work. We have grown from $200K in annual revenue to $1.3 million thanks to the endless leads that come through from Merged Media’s SEO and Social Media Marketing. Colin MacmillanOwner, Riverwood Landscape They have done a great job moving us up the rankings on Google (organically). They have also rebuilt our website to make it more SEO-friendly. I recommend them to any other business looking to get to the #1 spot on Google. You won’t regret it! Monika Sims Since we started using Merged, our organic traffic has gone from nothing to close to 85% of our traffic. Merged has been very responsive and have worked with us iteratively to create a better product and define our messaging. I would highly recommend that Merged to anyone looking to drive traffic and refine their online presence. Michael SprouleConsultant Merged Media is easy to work with, responsive to my questions and concerns, and they always keep me informed about the progress of my project. In addition, their pricing is very competitive. Thank you, Merged Media, for the excellent service! Oro Immigration La Dee Da Gourmet Sauces has been working with the team at Merged Media for some time now, and we can honestly say they are fantastic to work with. They are always ready and willing to help in any way to help grow our brand. La Dee Da Gourmet Sauces Book Your Discovery Call Today
- [Instagram Advertising Service](https://merged.ca/social-media-marketing/instagram-advertising/): Merged Media is an Instagram ads agency in Toronto serving businesses across Canada. We plan and manage paid campaigns with audience research, creative for Feed, Stories and Reels, account setup and performance reporting.
- [Event Marketing Agency](https://merged.ca/events/): The primarily online world we live in goes offline from time to time. When it does, people have equally limited attention spans. Experiential marketing is your best bet at connecting with them in a meaningful and memorable way.
- [Copywriting Service](https://merged.ca/copywriting/): Does anyone even read anymore? Well, you sure are right now. And with that being the case, chances are the customers you want to reach are reading too. Say something meaningful with professional copywriting services from Merged Media.
- [Facebook Advertising Service](https://merged.ca/social-media-marketing/facebook-advertising-service/): Merged Media is a Facebook and Meta ads agency in Toronto serving businesses across Canada. We connect campaign strategy, audience research, creative, account setup, budget management and reporting around your business goals.
- [SEO Services](https://merged.ca/seo-services/): Merged Media is a Toronto SEO agency serving businesses across Canada. Our SEO services cover technical audits, keyword and search-intent research, on-page optimization, content, link building and monthly reporting. For businesses serving nearby customers, local SEO and Google Business Profile management form part of the plan.
- [Privacy Policy](https://merged.ca/privacy-policy/): Welcome to Merged Media. Your privacy is critically important to us. Merged Media, located at 115 Main St S, Guelph/Eramosa, ON N0B 2K0, is committed to respecting the privacy of our clients and website visitors. This Privacy Policy outlines the types of information we collect, how it is used, and the steps we take to safeguard your data.
1. Information Collection and Use Personal Information: We collect personal information such as your name, email address, and phone number when you fill out forms on our website, subscribe to our newsletter, or engage with our services. This information is used to provide you with requested services, customer support, and to communicate with you effectively. Usage Data: We collect information on how the website is accessed and used. This data may include your computer's IP address, browser type, browser version, the pages of our website you visit, the time and date of your visit, and other diagnostic data. 2. Cookies and Tracking Technologies We use cookies and similar tracking technologies to track activity on our website and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. 3. Use of Data Merged Media uses the collected data for various purposes, including to provide and maintain our service, to notify you about changes to our service, to allow you to participate in interactive features of our service, and to provide customer support. 4. Data Sharing and Disclosure We do not sell, trade, or rent your personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates, and advertisers. 5. Data Security The security of your data is important to us. We strive to use commercially acceptable means to protect your Personal Information, but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. 6. Your Data Protection Rights You have the right to access, update, or delete the information we have on you. Whenever made possible, you can access, update, or request deletion of your Personal Data directly within your account settings section. 7. Changes to This Privacy Policy We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes. 8. Contact Us If you have any questions about this Privacy Policy, please contact us at info@merged.ca.
- [Contact](https://merged.ca/contact/): Let's Get Social
- [Photography Services](https://merged.ca/photography-services/): In a world dominated by visuals, the power of a single photograph can speak volumes. At Merged Media, we believe in capturing not just images, but emotions, stories, and moments that resonate. Our professional photography services are designed to bring your brand's vision to life, one frame at a time.
- [Video Production](https://merged.ca/video-production/): In the digital age, video content reigns supreme. Merged Media specializes in creating compelling videos that not only captivate but also convert. With our expertise spanning from scriptwriting to computer animation, we ensure your brand's story is told in the most engaging manner.
- [Pay-Per-Click Marketing](https://merged.ca/pay-per-click-marketing/): Merged Media manages Google Ads for Toronto businesses and clients across Canada. Start with an account audit covering search intent, conversion tracking and landing pages, then build a practical improvement plan.
- [Social Media Marketing](https://merged.ca/social-media-marketing/): Merged Media is a social media agency in Toronto serving businesses across Canada. Our management service brings together strategy, content calendars, design and video, publishing, community management and monthly reporting.
- [Web Design](https://merged.ca/web-design/): Merged Media is a Toronto web design company building custom WordPress websites for businesses across Canada, with SEO, copywriting, conversion tracking and Canadian hosting handled by the same team. Don't let your web presence fall through Google's cracks: hire a web design team that understands how to make your website succeed after launch, not just on launch day.
- [Website Hosting Solutions](https://merged.ca/website-hosting-solutions/): In the vast realm of the internet, your website deserves a hosting solution that ensures it's always accessible, fast, and secure. Merged Media provides top-tier website hosting services, ensuring your site remains a beacon of reliability in the digital ocean.
- [Podcast](https://merged.ca/podcasts/): 200 – Diversify or Die: The Critical Role of Variety in Marketing Success with Dave Kerr
- [Blog](https://merged.ca/blog/): Local Link Building: How Small Businesses Earn Links That Move the Map Pack
- [About Us](https://merged.ca/team/): We're more than just a marketing company. We're real people who will get to know you and your business, working as an extension of your team to form your digital marketing department. Get to know us:

## Testimonials
- [Colin MacMillan](https://merged.ca/testimonials/colin-macmillan/): Our online presence and incoming leads to be directly impacted due to their work. We have grown from $200K in annual revenue to $1.3 million thanks to the endless leads that come through from Merged Media’s SEO and Social Media Marketing.
- [Monika Sims](https://merged.ca/testimonials/monika-sims/): They have done a great job moving us up the rankings on Google (organically). They have also rebuilt our website to make it more SEO-friendly. I recommend them to any other business looking to get to the #1 spot on Google. You won’t regret it!
- [Michael Sproule](https://merged.ca/testimonials/michael-sproule/): Since we started using Merged, our organic traffic has gone from nothing to close to 85% of our traffic. Merged has been very responsive and have worked with us iteratively to create a better product and define our messaging. I would highly recommend that Merged to anyone looking to drive traffic and refine their online presence.
- [Oro Immigration](https://merged.ca/testimonials/oro-immigration/): Merged Media is easy to work with, responsive to my questions and concerns, and they always keep me informed about the progress of my project. In addition, their pricing is very competitive. Thank you, Merged Media, for the excellent service!
- [La Dee Da Gourmet Sauces](https://merged.ca/testimonials/la-dee-da-gourmet-sauces/): La Dee Da Gourmet Sauces has been working with the team at Merged Media for some time now, and we can honestly say they are fantastic to work with. They are always ready and willing to help in any way to help grow our brand.

## Marketing Objectives

## Podcast
- [200 – Diversify or Die: The Critical Role of Variety in Marketing Success with Dave Kerr](https://merged.ca/podcast/200-diversify-or-die-the-critical-role-of-variety-in-marketing-success-with-dave-kerr/): In episode 200 of the ⁠Merged Marketing Podcast⁠, Jason and Dave discuss the importance of diversification in marketing strategies. They highlight the ever-changing landscape of digital marketing and the need for businesses to stand out and separate themselves from the competition. They emphasize the value of testing different platforms, creative elements, and messaging to find what works best for each business. They also stress the importance of tracking metrics and using data to make informed decisions. The hosts share their own experiences and insights gained from running their agency and working with clients.
- [199 – Mastering TikTok for Business Success with Keenya Kelly](https://merged.ca/podcast/199-mastering-tiktok-for-business-success-with-keenya-kelly/): Dive into this enlightening episode of the Merged Marketing Podcast as we sit down with Keenya Kelly, the renowned Vertical Video Strategist who transformed her business using the power of TikTok.
- [198 – Mastering B2B PR: Insights and Strategies](https://merged.ca/podcast/198-mastering-b2b-pr-insights-and-strategies/): In the episode “198 – Mastering B2B PR: Insights and Strategies with Michelle Garrett”, listeners are set to embark on an insightful journey exploring the nuances of B2B PR with expert Michelle Garrett.
- [197 – The Post-iOS14 Playbook with Kyle Hoffman](https://merged.ca/podcast/197-the-post-ios14-playbook-with-kyle-hoffman/): In episode 197 today, we are privileged to host Kyle Hoffman to successfully discuss navigating the post-iOS 14 world.
- [196 – Harnessing the Power of Paid Ads and User-Generated Content with Ashley Wright](https://merged.ca/podcast/196-harnessing-the-power-of-paid-ads-and-user-generated-content-with-ashley-wright/): 
- [195 – Mastering the Art of Social First Video Marketing with Adam Chandler](https://merged.ca/podcast/195-mastering-the-art-of-social-first-video-marketing-with-adam-chandler/): Are you doing the proper video marketing on the right social media site? In episode 195 today, we talk about an area we have delved a little into, video. In specific, we discuss mastering the art of social first video marketing. Our subject matter expert today is Adam Chandler. He is the Founder of Reel Film, a film and animation production company helping businesses turn strategies and results.
- [194 – Exploring the Challenges of Scaling with Performance Marketing with Faisal Siddiqui](https://merged.ca/podcast/194-exploring-the-challenges-of-scaling-with-performance-marketing-with-faisal-siddiqui/): Exploring the Challenges of Scaling with Performance Marketing
- [193 – Unleashing the Potential for E-commerce Growth – Matas Kemzura](https://merged.ca/podcast/193-unleashing-the-potential-for-e-commerce-growth-matas-kemzura/): In today's fast-paced and interconnected world, what is the best way of Unleashing the Potential for E-commerce Growth? Digital marketing has become the cornerstone of success for businesses operating in the thriving realm of e-commerce. With the ever-expanding reach of the internet and the growing reliance on online shopping, mastering the art of digital marketing is essential for e-commerce ventures to stay competitive and reach their target audience effectively.
- [192 – Unlocking the Secrets of Engaging B2B Social Media with Anthony Leung](https://merged.ca/podcast/192-unlocking-the-secrets-of-engaging-b2b-social-media-with-anthony-leung/): What are some of the Secrets of Engaging B2B Social Media ? Is your B2B social media sexy? In other words, do your customers find your B2B social media content appealing and compelling?
- [191 – How to Foster a Mutually Supportive Relationship Between Marketing and Sales](https://merged.ca/podcast/191-how-to-foster-a-mutually-supportive-relationship-between-marketing-and-sales/): In episode 191, we discuss How to Foster a Mutually Supportive Relationship Between Marketing and Sales. Our subject matter expert today is Sean Campbell, CEO of Cascade Insight focuses on B2B Market Research. He has mentored companies in running successful and profitable professional services firms. He trains sales teams, turns doers into sellers to achieve exceptional performance, and balances marketing and sales efforts, so they're mutually supportive.
- [190 – The art of SEO: Proven strategies for boosting sales and leads](https://merged.ca/podcast/190-the-art-of-seo/): The art of SEO. In today's digital landscape, where online visibility is paramount, businesses of all sizes strive to maximize their reach and attract potential customers.
- [189 – Old AB testing vs New with Jeff Schaffer](https://merged.ca/podcast/189-old-ab-testing-vs-new-with-jeff-schaffer/): AB testing. Are you doing the proper AB testing for your business? listen in to find out.
- [188 – The ROI of Podcasting: How to make your podcast profitable with Harry Morton](https://merged.ca/podcast/188-the-roi-of-podcasting-how-to-measure-the-success-of-your-show-with-harry-morton/): how to make your podcast profitable?
- [187 – Self Funding Your Start Up vs. VC Investment with Dan Roberge](https://merged.ca/podcast/187-self-funding-your-start-up-vs-vc-investment-with-dan-roberge/): Self Funding Your Start Up vs. VC Investment
- [186 – How To Leverage Your Google Business Profile For Local SEO with Aron Murch and Matt Herchel](https://merged.ca/podcast/186-how-to-leverage-your-google-business-profile-for-local-seo-with-aron-murch-and-matt-herchel/): leverage your Google business profile for local SEO
- [185 – Why Human-Centered Approaches Are More Important Than Ever – with Darin Dawson](https://merged.ca/podcast/185-why-human-centered-approaches-are-more-important-than-ever-with-darin-dawson/):  Why Human-Centered Approaches Are More Important Than Ever
- [184 – How To Be In Execution Mode 60% Of The Time with Kris Ward](https://merged.ca/podcast/184-how-to-be-in-execution-mode-60-of-the-time-with-kris-ward/): How To Be In Execution Mode 60% Of The Time with Kris Ward
- [183 – Using First and Zero-Party Data to Improve Customer Lifetime Value with Valentin Radu](https://merged.ca/podcast/183-using-first-and-zero-party-data-to-improve-customer-lifetime-value-with-valentin-radu/): How can you use first and zero-party data to improve customer lifetime value? Our guest expert today is Valentin Radu, a seasoned entrepreneur who particularly likes customer value. Valentin Radu is the Founder and CEO of Omniconvert, a growth enabler for mid-size DTC eCommerce and retail companies looking to increase customer lifetime value and decrease customer acquisition costs.
- [182 – Growing Your Influence: Elevating Your Personal Brand with Dylan Vanas](https://merged.ca/podcast/182-growing-your-influence-elevating-your-personal-brand-with-dylan-vanas/): Growing Your Influence: Elevating Your Personal Brand. Personal branding is the practice of creating and promoting a unique image or identity for oneself to establish a memorable and distinctive reputation.
- [181- Creating Modern Digital Experiences with Shamir Duverseau](https://merged.ca/podcast/181-creating-modern-digital-experiences-with-shamir-duverseau/): Creating Modern Digital Experiences with Shamir Duverseau.
- [180- Expanding Your Reach with Roundtable Marketing with Kevin Pettie and David Rankine](https://merged.ca/podcast/180-expanding-your-reach-with-roundtable-marketing-with-kevin-pettie-and-david-rankine/): Expanding Your Reach with Roundtable Marketing with Kevin Pettie and David Rankine.
- [179- Do Successful LinkedIn Ad Campaigns Exist? With Ben Lund](https://merged.ca/podcast/179-do-successful-linkedin-ad-campaigns-exist-with-ben-lund/): Have you harnessed the power of LinkedIn ads? In today's episode, we explore the relevant subject of LinkedIn ads and their role in today's business. We are privileged to dissect this with Ben Lund. so in this episode we ask a very vital question: Do Successful LinkedIn Ad Campaigns Exist? 
- [178 – How To Build Your Brand on TikTok with Megan Thompson](https://merged.ca/podcast/178-how-to-build-your-brand-on-tiktok-with-megan-thompson/): 
- [177 – Why business owners should trust their instincts with digital media with Edward Nugent](https://merged.ca/podcast/177-why-business-owners-should-trust-their-instincts-with-digital-media-with-edward-nugent/): Why business owners should trust their instincts with digital media with Edward Nugent.
- [176 – Overcoming the Challenges in Rebranding with Jim Heininger](https://merged.ca/podcast/176-overcoming-the-challenges-in-rebranding-with-jim-heininger/): Certainly! Rebranding can be an exciting and transformative experience for any business. Whether it's a fresh new logo, a revamped website, or a complete overhaul of the company's identity, rebranding can help businesses stay relevant and competitive in today's ever-changing market. In this episode, we host business branding expert Jim Heininger. He founded The Rebranding Experts in 2017 and has 30 years of business and brand strategy experience for P&G, McDonald's, Anheuser-Busch, and others. Jim's team believes rebranding should be a strategic growth accelerator, creating a forward-facing organization ready to grasp new opportunities. Jim coaches CEOs through the rebranding process, aligning their executive team and helping to execute complete name changes and new customer promises. He will help us explore the benefits of rebranding and what you can expect from the process.
- [175 – Bank Loan to Caribbean Resort Owner with J. Kelly Sullivan](https://merged.ca/podcast/175-bank-loan-to-caribbean-resort-owner-with-j-kelly-sullivan/): How he started out in real estate -  Kelly is a developer and owner of Alive and Well Resorts, which includes Kokomo Botanical Resort. Kelly grew up in Mississauga, Ontario, Canada, and for decades now lives in the Turks and Caicos Islands. He learned from his real estate father and traveled in Asia. After seeking the best location for his resort, He created his own vertical in Southern Ontario from the supply side to install. With the help of efficient Canadian building technology, he ventured into building material distribution and construction. He had a dream and vision, and he started making it happen. 
- [174 – Avoiding the “Content Graveyard” with Alan Silvestri](https://merged.ca/podcast/174/): In today’s episode, we discuss Avoiding the “Content Graveyard.” My guest expert today is Alan Silvestri, the founder, and CEO of Growth Gorilla. They help B2B SaaS companies promote their content to get high-quality publishers to link to it, increase traffic and sign-ups, and win at the SEO game. Alan is also a Back to the Future fanatic and daily drives a Delorean.
- [173 – Strategies for Maximizing Your Time at Local Business Networking Events with John Reiser](https://merged.ca/podcast/173-strategies-for-maximizing-your-time-at-local-business-networking-events-with-john-reiser/): 
Today’s episode discusses ‘Strategies for Maximizing Your Time at Local Business Networking Events’. My expert guide today is John Reiser, who runs frequent local business events. Motivation for John to the events industry: He started with community-based fundraising events that inspired him and his old friend to get into that space. How his events differentiate from others- John denotes that his events are always highly original, with people benefitting greatly from networking. The biggest attraction for attendees of his local events is often the trade show of more than 70 exhibitioners. They are keynote events on various relevant business topics from leading industry professionals. Lastly, networking is significant because you get face-to-face interaction with major players from the business community. How an attendee prepares for these events - John reckons that you should go in with a plan and know exactly what you are looking for. Also, take your time to have meaningful relationships with business professionals you will meet at the event and have your business card on hand. Strategies for maximizing time at a local business event - Our guest advise that you should seek to show up and leave with various meaningful contacts that will benefit your business. The best setup strategy for a vendor at a local business event - John reckons that the best strategy is to bring along some help, often in the form of one or two more people. These extra pairs will help you run things smoothly at your booth. Secondly, you should be ready to work your booth by engaging your audience in creative, differentiated ways. A friendly hook would serve as a great conversation starter. Thirdly, give an attendee a reason to choose you immediately, e.g., a special discount offer. Tips for vendors and attendees to do follow-ups after the event - John underscores that you should follow up on a lead immediately to ensure you get all the potential business. It would be best if you nurtured those relationships through follow-ups. However, it would help if you had an eye for good leads because you often may end with many leads at an event that are not worth your time. Finally, hear about John’s exciting choice of brand ambassador. Time Stamps (1:37) John’s journey to hosting local business events (2:20) Motivation for John to the events industry (3:40) How his events differentiate from others (6:30) How an attendee prepares for these events (8:09) Strategies for maximizing time at a local business event (10:12) The best setup strategy for a vendor at a local business event (15:38) Tips for vendors and attendees to do follow-ups after the event (25:26) John’s choice for his brand ambassador
- [172 – How We Wrote ‘Drop The Mic Marketing’ with Mike Ulmer](https://merged.ca/podcast/172-how-we-wrote-drop-the-mic-marketing-with-mike-ulmer/):  In today's episode, I talk with my co-author, Mike Ulmer. We are talking about 'How We Wrote 'Drop The Mic Marketing .' Mike's bio speaks volumes: Aside from co-authoring Jason's debut book 'Drop The Mic Marketing,' Mike Ulmer has had an illustrious 25-year career in journalism, having worked for the Woodstock Sentinel-Review, The Hamilton Spectator, The Hockey News, Southam News, National Post, and The Toronto Sun, where he served as a sports columnist for seven years. He has also authored 12 books, and his opinion pieces have been featured in the four major Toronto-based dailies: The Sun, The Globe and Mail, The National Post, and The Toronto Star. I asked Mike about the process of information gathering, which included him asking me "business-unrelated" personal questions. He clearly explains the necessity to establish a comfortable environment where they can trust that the author is a good listener. It gives the reader clarity of who you are, what and why you did the things you did. Next, I pose to Mike the question of what comes after the research process. He says that he and his team referred to the recorded audio manuscript to keep up with the authenticity of my story. Mike says it was the first time he worked with a "Japanese figure in gangster rapper" who loved doing music but loved marketing the music. He says he was drawn to my evolution from singing behind the mic to talking behind the mic to doing digital marketing, which he rightly observes is where my heart is. Moving on, we talk about the relevance of baseball player Joe Dimaggio in the book. Mike illustrates how Dimaggio became a successful brand ambassador, having evolved from a baseball player. It perfectly relates to my story as a former "failed rockstar" to a well-performing digital marketer. Next, I seek from Mike some of the hacks in research for the book's direction. Mike admits he has no secret tricks but relies on his brain, which naturally harbors information. He has a head with a library of ideas. Working on the initial script with the client - At this stage, Mike says he gathers just small details from the client. I was glad he threw in some cool superlatives to describe me: "a great client and fun guy ."A takeaway quote from him is, "Once you know who the principal star is, your book is done, for the rest is just details." Examples of other "failed Japanese rockstars" - Mike tells us a story of his former client, Mark, in his book "The 50-year-old Millenial." Mark did not have a proposition, which is the foundation of every story in a book. In the book, he carves a more radical proposition for a fresh culture of servant leadership, challenging the conventional leadership style in business. My guest advises that you should not stop learning when writing a book because you get to review everything. The exciting story of Ron Foxcroft - An official baseball referee, Ron spent US$300,000 on three Fox 40 whistles he invented that anyone did not want. The math wasn't good at all. During one big match officials convention, he walked out to the compound in the middle of the night and blew his whistle loudly. The attending referees worldwide were startled by the sound of the whistle and wanted it immediately, marking the beginning of Ron's empire. Buy Drop The Mic Marketing; How To Find Your Social Media Voice Time stamps (1:08) Introduction to today's topic and guest (2:19) Mike's journey to writing books (4:35) Information gathering during the initial stages (9:25) What next after the research process (14:40) The relevance of baseballer Joe Dimaggio (16:07) Hacks in research for the direction of the book (17:14) Working on the initial script with the client (19:15) Examples of other "failed Japanese rockstars." (21:38) The exciting story of Ron Foxcroft
- [171 – There’s More Than One Way To Skin a Cat with Lead Generation with Ian McRae from LeadsCon](https://merged.ca/podcast/171-theres-more-than-one-way-to-skin-a-cat-with-lead-generation-with-ian-mcrae-from-leadscon/):  In today’s special episode, LeadsCon Podcast host Ian McRae speaks with fellow guest and me, Collin MacMillan, of Riverwood landscape. We are tackling the ever-large and relevant topic of lead magnets. Collin starts us off with an insight into the landscaping industry, its boom, and the early days of operation of his company. He observes that the landscaping industry has experienced rapid growth over the last decade but remains fragmented. Most landscaping businesses are in the US$500 -1 million revenue bracket, mostly owner–operated. In this regard, the marketing budget allocation to generating successful lead magnets is generally limited. My first question from host Ian pertains to the cost and quality of lead magnets. As I always insist, the goal is to find lead magnets to get you the lowest cost per lead. You then want to leverage these lead magnets to attract people off social media to a more controlled environment i.e., email. In other words, the lead magnet topic is bait for the audience. Collin gives his perspective on the effects of Covid-19 on his landscaping business. In unexpected ways, the pandemic was largely a blessing in disguise for the landscaping industry. Due to the lockdown, many people forced to remain in their homes found themselves with relatively more money that could be channeled into landscaping projects. As such, his company realigned its marketing efforts by toning down on ad words and paid clicks. Instead, they focused more on brand awareness and longer-term needs. I chime in with what Merged Marketing did on its part: we pivoted into the home services industry with such landscaping businesses as Riverwood. Host Ian takes me on my digital marketing journey with a question on how I leveraged emerging social media during the early days. In 2007, while I was head of a music band, Facebook was only starting, and many businesses still needed to leverage the platform for marketing. On my part, however, my digital journey evolved with the evolution of Facebook by pivoting and trying out new ad placements as they emerged in that space. Then I had my epiphany that Marketing was where I wanted to go forthwith. Host Ian seeks Collin’s thoughts on the tactics for assessing the success of our lead magnet generation. Collin underscores the need to generate data and track where your leads stem from. He argues that you stand to benefit a great deal if you track your leads with CRM. Finally, host Ian seeks our thoughts on what we look forward to from the forthcoming LeadsCon Las Vegas 2023. As a frequent attendee of digital marketing conferences, I am most excited about attending one focused explicitly on leads which will be my first. On his part, Collin admits that, unlike myself, he has only been to a few marketing-focus conventions, but he is looking forward to the entire convention and learning a lot. Time Stamps (0:40) Background introduction of guests Colin MacMillan and Jason Hunt (2:10) The growth of the landscaping industry and challenges ((4:37) Cost and quality challenges of lead magnets generation in the landscaping industry (8:10) Marketing readjustments in the landscaping industry during covid-19 pandemic (11:05) Digital marketing journey for Json Hunt: Leveraging social media for marketing during the early days (13:10) Tactics for assessing the success of your lead magnet generations (15:05) What are you looking forwards to in the forthcoming LeadsCon Las Vegas 2023 marketing convention
- [170 – The 4 C’s To Selling Using META with Jason Hunt](https://merged.ca/podcast/170-the-4-cs-to-selling-using-meta-with-jason-hunt/): In today’s episode, I am privileged to host myself to talk about the 4C’s To Selling via META. As many of you may be aware, META is an umbrella for the leading social media sites, including Facebook, Instagram, WhatsApp, Messenger, and Meta Quest. This is a very important subject in 2023, given that how we use Meta (Facebook, Instagram, Whatsapp) is no longer the same. The 4C’s to selling via Meta that I will be unwrapping in today’s episode are Content, Credibility, Conversation, and Conversion. Today, it is remarkably different in how we deploy our ads, our assets, and the creative, which are ever tweaking and changing. In 2023 and going forward, creating content specific to the particular platform underneath META is highly necessary. Given that a successful Instagram piece of content may sometimes replicate a different success on a Facebook feed, it is crucial that we split the content into relevant clips. We are better off having a plethora of content and testing it on various platforms to realize where it best fits. Also, in today’s solo episode, I address whether to use still pictures or video content on Meta’s platform for success. From our experience at Merged, we often find video content having greater success rates with the audience nowadays than still images which worked well in the past. I underscore the importance of having a brand ambassador as the face of the company in your Meta ads. This builds a sense of familiarity and trusts with the audience. In terms of credibility, I argue for the need to leverage it in your retargeting ads. In other words, you need to complement that content with a secondary piece that supports whatever you are talking about in the initial video. In the 3rd C, I share some tricks and hacks on tailoring your communication through a nurture email sequence. Regarding conversion, it is important not to force things, leaving the purchase decision to the potential client. This can save you from buyer’s remorse and keep your convert for longer as a paying client.  Key Time Stamps (0:01) Jason’s introduction of the 4C’s to Selling Using Meta (1:26) The 1st C: Content - You want to test multiple variations of the content and pair them against each other to see which one performs best with on Facebook platform and its algorithm (4:00) Still images versus video: Often, video content works much better; it is always wise to have a brand ambassador as the familiar face for your audience consistently (6:05) The 2nd C: Credibility - Use it in your retargeting ads to complement your initial video content (The more familiar you are with the audience, the lower your lead cost becomes) (9:16) The 3rd C: Conversation: Pivot your audience into a warm conversation by putting them on a nurture sequence through email (13:41) Conversion: Let the person decide on when to purchase, don’t force on them (If the decision to be a client is theirs, then they will be your client for a long time) (15:04) Example of a Merged successful campaign that utilized these concepts (16:37) Conclusion and Jason’s contact information
- [169 – Are airline loyalty businesses worth more than the airline itself with Mark Ross-Smith](https://merged.ca/podcast/169-are-airline-loyalty-businesses-worth-more-than-the-airline-itself-with-mark-ross-smith/): In today's episode, we are dissecting whether airline loyalty businesses are worth more than the airline itself. My guest today is Mark Ross-Smith, a tech entrepreneur in the airline industry. Loyalty business is proving increasingly profitable, with the value of some mileage sales surpassing that of the core operations. Recent research findings indicate that loyalty programs bring upwards of 50% of airline income of the airline's total revenue. On the day's topic, Mark observes that loyalty programs such as mile sales are worth more than effective while the airline itself is worth nothing. At the same time, our guest notes some other examples of loyalty programs being more valuable than the core business. As Mark observes, airlines have successfully leveraged loyalty programs to drive high emotion around a product that people wouldn't otherwise buy. Indeed, it would only do fair justice to this subject if we addressed social media's role in pushing airlines' loyalty programs. Mark uses examples of success stories such as Singapore and Malaysia airlines to explain the undisputable role of social media marketing today.  While today's topic is outside a lot of things that we talk about relating to marketing, it is highly relevant to any frequent traveler, marketing director, or entrepreneur. Finally, get to hear about Mark's selection of his brand ambassador. It is a relevant one from a film character. Enjoy this period. linkedin.com/in/markrosssmith traveldatadaily.com  loyaltydata.co   Key Timecodes (1:25) Mark’s journey to being “Mr. Loyalty.” (2:51) cheap flights can be very expensive (the flights are cheap but everything else costs an arm and a leg) (5:06) Why he loves Heathrow over Gatwick (5:35) Singapore airport - a cut above the rest (6:55) How can an airline increase its loyalty through its lounge service? (9:30) Are airline loyalty businesses worth more than the airline itself? (12:20) Other examples of unprofitable core businesses and profitable loyalty programs (14:35) Success stories of airlines leveraging social media to market their loyalty programs (17:10) Use of influencer marketing and brand ambassador by airlines (19:30) Loyalty versus lowest price dilemma for customer (23:23) Conclusion and Mark’s contact information (23:51) Mark’s choice of brand ambassador for Statusmatch.
- [168 – Streamlining your business operations through systems & processes with Marquis Murray](https://merged.ca/podcast/168-streamlining-your-business-operations-through-systems-processes-with-marquis-murray/): Streamlining your business operations through systems & processes with Marquis Murray. In today's episode, I am privileged to talk with a fellow Canadian on a topic I am passionate about, systems and processes for business. In all honesty, Marquis dissects this topical area rather authoritatively and eloquently. With the rapid pace of digital transformation in the business environment, every organization is increasingly looking to streamline its workflows. Indeed, we must emphasize the importance of streamlining your business operations. The list of benefits is long: improved efficiency, greater customer satisfaction, improved competitiveness, and reduced cost of doing business, among others.  Marquis shares with us how he reinvented himself after suffering almost 70 percent of clients during Covid 19. His story is a testament to the importance of a business's flexibility and pivoting accordingly in facing challenges. In addition, he enlightens us on how to conduct a proper survey within a team and use the feedback to improve systems and processes in the business. Better still, he provides a real-life example of a success story on what process improvement can work magic for a business.  At the end of this insightful episode, Marquis nominates a benefitting brand representative for his company. This episode, while shorter than our usual ones, is a listen worth your ears. Grab your pen and notebook and discover how to streamline your business operations for the greater good of your organization.  Facebook Instagram Twitter LinkedIn 
Key Timecodes (1:02) Marquis’ background and journey (4:44)The importance of having flexibility in a digital agency (6:07) How does a business know there is a problem (9:10) Addressing internal issues through team feedback (11:13) How process improvement helps with quiet quitters (The biggest aspect of process improvement, and how you can be successful with it, is by including your team) (14:03) How to best survey a team (16:24) Key strategies for implementing effective systems  (18:41) Example of a success story: Agency (20:24) Marquis' contact information  
- [167 – Marketing Systems for Tiny Teams & Budgets with Sarah Noel Block](https://merged.ca/podcast/167-marketing-systems-for-tiny-teams-budgets-with-sarah-noel-block/): Marketing Systems for Tiny Teams & Budgets with Sarah Noel Block.
- [166 – Christy Pettit – Establishing a ‘Mentoring Mindset’](https://merged.ca/podcast/166-establishing-a-mentoring-mindset/): Establishing a Mentoring Mindset.
A mentoring program is one of the most crucial and impactful tools a business can use to develop extraordinary talent and realize improved results. A mentoring mindset can be the byproduct of growing relationships with your networks. In today's episode, we are talking about establishing a mentoring mindset. Our guest on today's show is Christy, CEO and co-founder of Pollinate Networks Inc. As Christy observes, mentoring is not a purely one-way street exercise. She laments that, in the spirit of reverse engineering, anyone can learn something from anyone, regardless of age or seniority. Indeed, an excellent mentoring program cuts both ways: it measures the mentee and the mentor. In this regard, Christy advises that you bring a mentoring mindset to all your relationships to realize growth. With a mentoring mindset, you will develop a culture of continuous learning. As Christy explains, reverse mentoring helps a mentor learn from a mentee. It is a knowledge exchange program because the mentor can hear about the other person's cares, concerns, and experiences. In this respect, it is increasingly becoming an organization's mindset and skill set. Our guest underscores that a mentoring perspective's core is the willingness to learn from anybody. Christy gives us valuable perspectives about being an excellent mentor in this episode. She likens a good mentor to a human whiteboard: you map it out and get a chance to try it out. In the end, Christy surprises us with her unorthodox brand representative choice. Enjoy this episode! LinkedIn Website  Key Timecodes (1:06) Background introduction to Christy (2:11) Christy's definition of a mentor (4:02) Target clients for the mentoring program (5:20) Typical gap between mentor and mentee (Mentorship is the magic of talking to someone who has done what you are trying to do). (7:35) Bringing a mentoring mindset into all your relationships  (10:34) Leveraging your strengths to mentor others (12:58) Who is a credible mentor? (A good mentor is like a human whiteboard)  (14:43) Measurable results to expect from a mentoring program (16:56) Mentorship program as a means of growing your network (18:42) Matching a mentor and mentee perfectly (20:21) Role of artificial intelligence and intelligent algorithms in mentoring programs (22:15)   Matching pairs versus groups  (24:29) Christy's contact information (23:49) Christy unorthodox choice of brand representative
- [165 – How We Generated 2,377 Leads For a Caribbean Resort – Jay and Dave](https://merged.ca/podcast/165-how-we-generated-2377-leads-for-a-caribbean-resort-jay-and-dave/): 
- [164 – Create Epic Lead Magnets Your Prospects Can’t Ignore with Jason Hunt](https://merged.ca/podcast/164-lead-magnets-your-prospects-cant-ignore-with-jason-hunt/): Lead Magnets Your Prospects Can't Ignore with Jason Hunt.
- [163 – TikTok Growth Hacks for Businesses with James Cooke](https://merged.ca/podcast/163/): TikTok has exploded in popularity over the past few years, becoming one of the most downloaded apps in the world and attracting millions of users. If you're looking to grow your TikTok presence, there are several growth hacks you can try to increase your following and get more views on your videos. Here are some tips to help you get started:
- [162 – The Elements of a Successful Advertisement with Dave Kerr](https://merged.ca/podcast/162-the-elements-of-a-successful-advertisement-with-dave-kerr/): Social media advertising has become an increasingly popular and effective way for businesses to reach their target audience and promote their products or services. However, creating a successful social media advertisement requires more than just throwing up a banner ad or sponsored post. Here are some key elements to consider when creating a social media advertisement:
- [161 – Discovering The Optimal Campaign Strategy For Your Business with Dave Kerr](https://merged.ca/podcast/161-discovering-the-optimal-campaign-strategy-for-your-business-with-dave-kerr/): Finding the optimal social media campaign strategy for your business can be a challenge, especially with so many different platforms and options to choose from. However, with a little bit of planning and experimentation, you can discover a strategy that works best for your business and helps you achieve your goals. Here are some tips to help you get started:
- [160 – Instagram Follower Growth Tips with Raymond Ahn](https://merged.ca/podcast/160-instagram-follower-growth-tips-with-raymond-ahn/): You often put in your brains and brawn to develop that Instagram content to grow your follower base. Yet you need help understanding why your follower numbers still need to improve. All you ever manage is just a few comments or likes from a handful of your followers. How is it that many other Instagram content creators in your niche are attracting and growing their follower numbers? You must wonder!
- [159 – How To Create Multi-Use Content to Maximize Your Marketing Reach with Mandi Gould](https://merged.ca/podcast/159-how-to-create-multi-use-content-to-maximize-your-marketing-reach-with-mandi-gould/): How To Create Multi-Use Content to Maximize Your Marketing Reach with Mandi Gould
How To Create Multi-Use Content to Maximize Your Marketing Reach with Mandi Gould. If you're going to the trouble of creating content, shouldn't you be sure that it's reaching the maximum possible visibility across your marketing channels? In today’s competitive, fast-changing business environment, it can prove challenging for a small or medium business to create original, consistent and impactful multi-use content. You can gradually grow your organic social media reach and close more sales by being thorough in the way that you leverage multi-use content. Our expert today is our very own Mandi Gould at Merge Media, who shares how you can optimize your marketing content on TikTok, Instagram, YouTube, Pinterest, and Facebook. As you will learn in this highly informative episode, multi-use content is worlds apart from merely copying content from one social media site to the next. Mandi underscores the need to reposition your content that functioned successfully on YouTube, for instance, before pushing the message to TikTok or Instagram. Indeed you can use clips from the video you uploaded on Facebook to create an interesting Instagram Reel that your target followers will appreciate. Alternatively, you can create a great tweet by borrowing words from your most successful post to your Instagram caption. Only some messages will be appropriate for some marketing platforms; thus, you should tweak each message to fit. Furthermore, she gives a thorough understanding of ever-green content and its essential place in today’s digital marketing. With a greater focus on Tik-Tok, Mandi provides best practices for successfully using your multi-use marketing content. She rightly advises the need to hop on trends and find ways to adapt them to your niche. In general, learn from our expert how you can utilize that awesome videos, graphics, or text across multiple platforms to grow your marketing reach. As is our tradition, discover Mandi’s pick for our company’s brand ambassador.  Key Timecodes (1:27) Background introduction to Mandi Gould (3:15) Mandi’s breakdown of multi-use content (5:00) The problem of copy and pasting for multi-use content (6:03) The meaning of ever-green content and its significance (9:30) Re-optimizing previously posted content to maximize your marketing reach (Don't shy away from repurposing or reposting content) (11:05) People expect to see it again if it is important (13:21) Best practices on Pinterest for multi-use content (18:15) Opportunities for small and medium businesses on Tik-Tok (20:55) Leveraging multi-use content on Tik-Tok for a wider audience (23:38) Common mistakes marketers make with social media marketing (23:48) Put in the work in your multi-use content
- [158 | The Jump-Off Point For Starting An SEO Program with Todd Foster](https://merged.ca/podcast/158-the-jump-off-point-for-starting-an-seo-program-with-todd-foster/): The Jump-Off Point For Starting An SEO Program with Todd Foster The Jump-Off Point For Starting An SEO Program with Todd Foster.
Is it about time your business benefited from an SEO program? Search Engine Optimization (SEO) is increasingly the go-to strategy for organizations to boost the ranking of their websites in search engines. Knowing the perfect jump-off point for starting an SEO program can be a rather complicated affair. It is crucial to get that timing right if you intend for your brand to climb in google search rankings by standing out from competitors. Many SEO agencies promise great results within 4 to 6 months of running the program but is that often the case? As Todd cautions, plenty of overly cheap SEO programs on offer would not deliver the rankings sought after. Discover some of the right questions you should ask a potential SEO company before entrusting your cherished brand with them. The key takeaway from this insightful episode is the need to stay consistent with your SEO program, given the ever-changing trends on Google. Staying dormant in the SEO game can adversely affect your website and, by extension bottom line. Have you ever wondered why SEO packages often vary from one agency to another? Yet still, do you have the proper budget and expectations for your SEO program? For answers to these questions and more, get insights from our SEO expert Todd Foster in this episode. Learn how to leverage your SEO program to the fullest today! Key Timecodes (2:09) Introduction to Todd Foster (2:44) Todd’s inspiration for getting into the SEO business (3:40) Keeping with the trends in the SEO business (4:48) Tips to keep in touch with Google updates of SEOs (6:00) Risk of working with a cheap budget for your SEO program (7:10) Why SEO prices vary from company to company (8:02) When does a company know it is ready to deploy an SEO program? (9:03) How quickly can SEO results be expected (10:09) Key questions to ask SEO agencies before taking them on (12:20) Leveraging the safe SEO tool (14:37) Most significant trends in SEO programs (15:50) Recommended SEO program strategies for seasonal business (18:15) Process of onboarding a new client for the SEO program (19:50) How the SEO program grew a landscaping company to a multi-million franchise (22:23) Replicating ranking success for mother company to franchises
- [157 | Do Marketing Funnels Still Work? – Piyush Kukreja](https://merged.ca/podcast/157-do-marketing-funnels-still-work-piyush-kukreja/): Do Marketing Funnels Still Work? - Piyush Kukreja
Do Marketing Funnels Still Work? - Piyush Kukreja. Funnels have been part and parcel of marketing and sales processes. However, with the advancement of technology and change in consumer behavior, you may wonder if funnels still have a place in today’s way of doing business. In this episode, we hear from a digital marketing expert about the place of funnels in modern-day business. He shares with us the six steps of his growth funnel domination framework and how it wins in the game of sales and marketing today. The undisputable overall verdict is in the affirmative that funnels are still crucial. He is a Digital Growth Consultant running a Performance Marketing and Funnel Agency helping start-ups scale to 7 Figures. International Best Selling Author International Keynote Speaker. Please welcome Piyush Kukreja.  Key Timecodes (01:40) Piyush Kukreja career background in digital marketing (05:59) What does he attribute the successful downloads of his e-book to? (Focus on few targeted follower clients than many non-client followers) (11:10)What are growth funnels? The 6-step growth funnel domination framework (11:28) Step 1: Foundation - create a profile for the primary customer (14:14) Step 2: Mapping your funnel (15:12) Guide to creating your own small quizzes from codecanyon.net (17:15) Step 3: seeking targeted quality traffic (18:39) Show the right message at the right time on the right platform (19:14) Research for targeted messaging (20:39) Step 4: Launching the product: direct traffic on the landing page and leverage email automation (30:41) Step 5: Using heat map and google analytics (32:32) Step 6: Scale your funnels to the moon (33:36) Piyush’s contact information
- [156 | How to close sales faster with automation with Kevin Snow](https://merged.ca/podcast/156-how-to-close-sales-faster-with-automation-with-kevin-snow/): 
- [155 | How to Create Landing Pages That Convert – Alisha Conlin-Hurd](https://merged.ca/podcast/155-how-to-create-landing-pages-that-convert-alisha-conlin-hurd/): How to Create Landing Pages That Convert.
- [154 | How To Connect Your Marketing to Revenue – Steffen Hedebrandt](https://merged.ca/podcast/154-how-to-connect-your-marketing-to-revenue-steffen-hedebrandt/): How To Connect Your Marketing to Revenue.
- [153 | Content Marketing Made Simple – Jesse Schoberg](https://merged.ca/podcast/153-content-marketing-made-simple/): Content Marketing Made Simple - Jesse Schoberg Are you a content writer struggling with getting traffic to your content or blog posts? In this episode, we dive deep into the nitty gritty of content writing. We discuss the challenges and hurdles experienced when producing and publishing content. Learn how to optimize your content effectively and how best to implement your SEO strategy. We talk about how to write good content correctly that will help your content rank and drive traffic. Finally, we indulge in AI-generated content, its impact, and what the future is for content writing and marketing. Originally from the States, Jesse has been living around the world for over a decade. To help us through this topic, We host a developer by trade who has been managing remote teams for over 15 years. Recently selling his other projects, he’s now co-founded DropInBlog, where he focuses his time as CEO. Please welcome Jesse Schoberg.  Key Timecodes (1:26) Jesse Schoberg’s Background (3:02) How Jesse landed in Thailand (3:57) Content marketing huddles and Challenges (6:13) SEO implementation in content marketing (8:32) What is the correct writing style? (9:43) The AI-generated content (11:52) The future of content Marketing (15:22) The process of writing content (18:13)The tools and platforms to use in content writing (21:17) How to utilize social media in the content marketing plan (23:27) Get in touch with Jesse Schoberg
- [152 | How companies can differentiate themselves in a crowded field with Alannah Della Vedova](https://merged.ca/podcast/152-how-can-companies-differentiate-themselves-in-a-crowded-field/): How companies can differentiate themselves in a crowded field with Alannah Della Vedova. How can companies differentiate themselves in a crowded field? My guest on today's episode is Alannah Della, brand director of FanDuel.
- [151 | How to get started in affiliate marketing – John Wright](https://merged.ca/podcast/151-how-to-get-started-in-affiliate-marketing-john-wright/): 
- [150 | Make your business stand out from the crowd with Matthew Stibbe](https://merged.ca/podcast/150-make-your-business-stand-out-from-the-crowd-with-matthew-stibbe/): Matthew Stibbe
Make your business stand out from the crowd. In this episode, we're talking about how a business can differentiate itself and stand out from the crowd. And my guest on this episode is Matthew Stibba. Matthew is a serial entrepreneur, marketing maven, writer, pilot and wine enthusiast, but not necessarily all in that order. He created marketing strategies, content, and campaigns for clients including Microsoft, Google, LinkedIn, and HP, and contributed to Wired, Forbes, and Popular Science. He knows his content marketing, and we're going to talk about some ways you can get your business to stand out through content marketing and some of the hacks you need to avoid as we enter 2023. Without further ado, let's kick it to my chat with Matthew.  Key Timecodes Matthew Stibbe’s background(1:34) What articulate marketing specializes in(2:13) Specific Niches articulate marketing specializes in(3:08) Challenges Tech companies are facing(11:41) The AI content(15:32) Make your brand stand out from the crowd(23:03) Get in Touch(26:53)
- [149 | No Scaling Problem is Too Big to Solve with Gabriela Pulido](https://merged.ca/podcast/149-no-scaling-problem-is-too-big-to-solve-with-gabriela-pulido/): No Scaling Problem is Too Big to Solve. Is your business relying entirely on referrals? Do you want to take it to the next level but you are wondering how and where to start? In this episode, we narrow down on scaling. We discuss what scaling is in relation to business, the challenges experienced while scaling, and most importantly the steps to take to achieve this.
- [148 | How to prepare for a recession with Kyle Kotack](https://merged.ca/podcast/148-how-to-prepare-for-a-recession-with-kyle-kotack/): Is there a looming recession? If YES, how do you best prepare for it? In this episode, we discuss in depth what impacts (negative and positive)recession has on small businesses. We dive deeper into ways your business can come out of this and ways to pivot through the recession period. To help us through this topic, we host the President of Skylar Media an integrated digital agency that builds strategic solutions that solve real business challenges through a focus on brand, tech, and data, for forward-thinking clients throughout North America. Please welcome Kyle Kotack.
- [147 | The Marketing Strategies of a 7-Figure Ecommerce Business with Greg Potapenko](https://merged.ca/podcast/147-the-marketing-strategies-of-a-7-figure-ecommerce-business-with-greg-potapenko/): 
- [146 | The Best Ways To Grow A Local Business Online with Chris Pistorius](https://merged.ca/podcast/146-the-best-ways-to-grow-a-local-business-online/): What are  the best ways to grow a local business online? How can you get the right leads that convert for you? In this episode we speak to an online marketer with over 15 years of experience in dental marketing, Chris Pistorius.
- [145 | How To Reach Your Goals By Using The Power Of The Mind with Rosetta Qadhi](https://merged.ca/podcast/145-how-to-reach-your-goals-by-using-the-power-of-the-mind-with-rosetta-qadhi/): In this episode, we're talking about how to reach your goals by using the power of the mind. My guest on today's episode is the CEO of the Thinking Grow Rich Caribbean Institute, a company called Life redesigned CFO of Q Solutions company real estate investor, clinical Hypnotherapist NLP, master practitioner, show host, author, and motivational speaker. She's a self-made businesswoman who defied the odds growing up, taking it upon herself to change her circumstances through the power of visualization. We're going to talk about the blueprint that she created for herself to manifest those dreams that she was able to achieve. This episode is geared towards entrepreneurs and small business owners, but it is also geared towards anybody that has dreams that they want to manifest and they want to attain and achieve. Without further ado, let's welcome Rosetta Qadhi.
- [144 | How To Plan For An In-Person Conference with Cristina Cernei](https://merged.ca/podcast/144-how-to-plan-for-an-in-person-conference-with-cristina-cernei/): There's been such a lull in traveling and having that face-to-face networking that it's a void that definitely needs to be filled. There is a  huge appreciation for these in-person conferences and events. You just can't get on that same level with somebody through a Zoom call or through a Google meet. There are experiences that happen at trade shows, at events, dinners, drinks, all that sort of stuff that happens and the memories that are made. In this episode, we're going to dive into in-person conference networking and some of the things that you need to do to prepare yourself for that upcoming conference. AWSummit has a Trade show coming up at the end of August, which is taking place in Bucharest, Romania and this event makes this episode very informative and engaging. We speak to an event manager at AWSummit. Please welcome Cernei Cristina.
- [143 | How To Close More Leads Through Email with Luke Charlton](https://merged.ca/podcast/143-how-to-close-more-leads-through-email-with-luke-charlton/): How can you close more leads through email? My guest on today's episode is a client attraction specialist who works exclusively with coaches. He's helped over 10 coaches grow their businesses with paid ads and email marketing spanning 70 plus niches. He has a great resume as he has worked with a ton of well-known names in the advertising industry. He's got a very interesting strategy for nurturing that email list that you have and how to keep yourself not just top of mind, but position yourself as a well-known and trusted source not just in the niche that you're in, but also on a personal level as well. He breaks in and shares his entire strategy on how he nurtures his email list and gets them to close more frequently. Without further ado, let's welcome Luke Charlton.
- [142 | What high-achievers get wrong about career success with Brooke Taylor](https://merged.ca/podcast/142-what-high-achievers-get-wrong-about-career-success-with-brooke-taylor/): What do high achievers get wrong about career success? My guest on today's episode is a career coach for conscious female leaders and a former Googler. Her transformational Group Coaching programs and workshops at companies like Google, Uber, and McKinsley have changed the lives of over 30 women globally. We're going to dissect topics such as the success wound. We're going to uncover what the success wound is and why it is critical to healing at the individual, organizational, societal, and global levels. We're also going to talk about the career achievement trap, the unspoken myths high achievers buy into about career success and fulfillment that keeps them trapped. Please welcome Brooke Taylor.
- [141 | Turning Buyers into Repeat Customers and Brand Advocates with Ed Frame](https://merged.ca/podcast/141-turning-buyers-into-repeat-customers-and-brand-advocates-with-ed-frame/): In this episode, we're turning buyers into repeat customers and brand advocates. And my guest on today's show is Ed Frame. Ed is the founder of Accessories Exemplify, all the way from Melbourne, Australia. He designed to exemplify to help businesses work with customers that truly appreciate them. They focus on getting qualified leads that turn them into long-term satisfied customers. Now, today I'm pretty confident we are going to reframe the conversation here and talk about the way that you are not just generating leads and not just closing sales, but what are you doing in your post-sales process to get that repeat customer and to get that or create that brand advocate? We talked about several of the tactics that Ed uses as well as the ones that we use at merged Media to get repeat clients spending more and using more of our services, which allows us in turn, a chance to provide more value to our clients. I'm sure you're going to love this episode with Ed Frame.
- [140 |  How To Create Customer Generating Quizzes with Ellen Koronet](https://merged.ca/podcast/140-how-to-create-customer-generating-quizzes-with-ellen-koronet/): When it comes to marketing and lead generation, you can actually engage any brand heart to heart only if you asked the right questions. In this episode, you will learn how to get and convert your right leads into actual customers/clients through quizzes. We speak to an Applied Anthropologist, who designs quizzes and assessments that bypass habitual thinking, and explain and predict behavior while broadcasting compelling brand brilliance, leaving prospects with a compelling call to action. Please welcome Ellen Koronet. Website LinkedIn Key Timecodes Ellen Koronet’s marketing journey(1:59) The engagement in quizzes in 2022(3:03) How to lead a potential customer to selecting your product or service(4:22) The process of coming up with right questions(5:38) Generating traffic to the quiz on the website(7:23) How to entice leads to take the quiz(9:10) The perfect amount of questions that should be asked(10:39) How to embed the quizes(14:05) Coming up with questions for a specific Niche(15:30) The right questions will get you the right leads(16:50) What next after taking the quiz? The call to action(20:20) Industries that work better with quizzes(21:32) Get in touch with Ellen Koronet(23:02)  
- [139 | How to Create Category Leading Podcasts with Prarthana Sibal](https://merged.ca/podcast/139-how-to-create-category-leading-podcasts-with-prarthana-sibal/): Are you thinking of starting your own podcast and you don't know where and how to start? Do you already have a podcast and you are struggling to find suitable guests to help your show grow? well in this episode, we discuss ways and tricks of how you can get the audience to your show by maintaining consistency. We host the Head of Client Services at award-winning B2B Podcast Agency Pikkal & Co. She has managed over 1,000 Podcast Episodes from idea to launch. Please welcome Prarthana Sibal.
- [138 | Is Organic Social Media Still Relevant? with Ross Gray](https://merged.ca/podcast/138-is-organic-social-media-still-relevant-with-ross-gray/): Is social media organic posting still relevant in 2022? In this episode, we are going to dive deeper into how social media organic posting has evolved. We discuss ways of how to make your content convert for you, what works and what should be considered a waste of your time and marketing resources. What are some of the new emerging social media platforms that you should look out for?
- [137 | Merit Kahn – Four Magic Words That Transform Sales & Marketing](https://merged.ca/podcast/137-merit-kahn-four-magic-words-that-transform-sales-marketing/): What is the difference between sales and marketing? How are the two interrelated? In this episode, we speak to the CEO of SELLect Sales Development. She will help us understand what the four magic words that transform sales and marketing are. She is also a Certified Emotional Intelligence Coach and a Certified Speaking Professional. Since 1998, she has worked with salespeople, entrepreneurs, professionals, and sales teams teaching them how to stop selling and start getting SELLect by their ideal clients. Please welcome Merit Kahn.
- [136 | Waleed Elabed – How Being Aware Of Yourself Can Help Your Business](https://merged.ca/podcast/136-waleed-elabed-how-being-aware-of-yourself-can-help-your-business/): Why is building a personal brand very important? as an individual it's very important to have self-awareness. Your success and productivity at the workplace are influenced by a lot of personal factors. How do you cope with emotions and negativity at your place of work? and most importantly how do you bring positivity for maximum production at work?. Well in this episode we speak to a motivational coach and speaker to help us understand some of these factors in depth. Please welcome Waleed Elabed.
- [135 | Shelby Dash and Christina Clifford – How to use comedy to drive brand awareness](https://merged.ca/podcast/135-shelby-dash-and-kristina-clifford-how-to-use-comedy-to-drive-brand-awareness/): You only get one chance to make that first connection, and adding some comedy to that content mix really can make that connection count. You want to strike an emotion. You want to get your prospect to laugh. You want to leave that lasting impression at the top of the funnel, because really, all those efforts you're making down the funnel, whether it's an email nurture sequence or those retargeting ads, really are all going to complement that initial piece of content that you put out there.  Without further ado, please welcome  Shelby and Christina.
- [134 | Mark Raffan – Establish Your Own Category Through Content Marketing](https://merged.ca/podcast/134-mark-raffan-establish-your-own-category-through-content-marketing/): Making your content to be a success is one of the easiest things you can achieve if it's done right. Understanding your niche and narrowing it down is one of the key elements in getting your content out there and converting for you. In this episode, we speak to the CEO of Content Callout and a successful podcast host, He turns B2B brands into category thought leaders through little-known content marketing strategies. Please welcome Mark Raffan.
- [133 | Liz Wilcox – List Building Done Right: How to Get the Right Folks on Your List](https://merged.ca/podcast/133-list-building-done-right/): Are you struggling with email marketing and list building? Are you wondering what approach to take? Well, you are in luck as in this episode we speak to the Fresh Princess of Email Marketing, She is on a freakin' mission to help more businesses package up their magic and sell through email. Please welcome Liz Wilcox
- [132 | Lewis Rothkopf  – Why Does the Right Measurement Matter?](https://merged.ca/podcast/132-lewis-rothkopf-why-does-the-right-measurement-matter/): Why Does the Right Measurement Matter? My next guest has more than 20 years of experience in digital media.  Having led global businesses and revenue lines at the world's foremost marketing, ad tech, and media companies, He joined Martin in 2019 as its president. In this episode, we dive deep into the technicalities of digital marketing. We talk at length about ad frequency, and why it's important to diversify your marketing. We will learn how, when, and where to inject your ad budget for effective results. Please welcome Lewis Rothkopf.
- [131 | MISHKA NIZAR – How Crypto and the Metaverse can impact your small business.](https://merged.ca/podcast/131-mishka-nizar-how-crypto-and-the-metaverse-can-impact-your-small-business/): Why should small businesses pay attention to Crypto, NFT's and Meta? Is the crypto space safe? well in this episode, we speak to Mishka Nizar as we try to answer these questions. Mishka Nizar is a legal and business consultant who is a nontraditional entrepreneur in Legal & Technology. She has a passion for Artificial Intelligence, cryptocurrency, NFT's and the metaverse. Mishka believes that these technologies will shape our future and she wants to help make that future a reality. Please welcome Mishka Nizar.
- [130 | Zach Greaves – The Power of Story in Marketing](https://merged.ca/podcast/130-zach-greaves-the-power-of-story-in-marketing/): What is your business story? In this episode, we speak to Zach Greaves the founder and Director of Artus Digital Marketing - a UK-based copywriting business. He shares with us why the Power of Story is important in Marketing. He specializes in Helping You Tell Your Business' Story, Copywriting, Website Copy, blog writing, Social Media Management, and Reputation Management. Please welcome Zach Greaves.
- [129 | Susan Drumm – What’s Your Path To Enlightened Leadership?](https://merged.ca/podcast/129-susan-drumm-whats-your-path-to-enlightened-leadership/): What kind of a leader are you? How are you leading your team? and most importantly how do you manage your emotions towards your subordinates at work? well, in this episode we are privileged to host a leadership advisor, coach, and CEO Susan Drumm. She shares with us effective ways to run a team for maximum production. She focuses on developing the capacity and mindsets to lead in today’s disruptive environment. She brings a wealth of knowledge and experience as she has personally coached billionaire CEOs, prominent Fortune 50 executive teams, and incredible entrepreneurs that set out to disrupt the marketplace. Please welcome Susan Drumm.
- [128 | Lauren A. Cohen – How To Setup Your Business Across Borders.](https://merged.ca/podcast/128-lauren-a-cohen-how-to-setup-your-business-across-borders/): One of the lessons that the  Covid-19 pandemic has taught entrepreneurs, is to always make sure that their businesses are adaptive and dynamic to the new normals of the world. In this episode, we speak to one Serial entrepreneur Lauren Cohen. She is an International Lawyer, Realtor, and Cross-Border Expert. Originally from Toronto and now in South Florida, Lauren is also a best-selling author and sought-after speaker, and she launched her podcast, INVESTING ACROSS BORDERS, in late 2020. Lauren’s superpower rests in paving a path to immigration visas through real estate and business investment, navigating the path for clients to invest, live, work and play across borders. We hope this episode will help your business broaden its operational radius, expand your network, and enable your brand to grow. Please welcome Lauren Cohen.
- [127 | James Scherer – Content Marketing Secrets Of 10-Figure Brands ](https://merged.ca/podcast/127-james-scherer-content-marketing-secrets-of-10/): Are you continuously struggling to understand or adapt to the ever-changing SEO and content marketing world? Do you want your content to rank higher and convert but you are not sure which approach to take? well, in this episode we speak to  James Scherer who is the VP of Growth of Codeless, a content marketing agency working with unicorns like monday.com to drive growth through content at a huge scale. We talk about the future of content marketing and where he sees things progressing as we continue to evolve in the digital marketing landscape. I hope this episode helps you to pull out some valuable takeouts that are going to grow your business and lead to meaningful results. Please welcome James Scherer.
- [126 | Why Most Marketers Suck At Testing – With Tim Parkin](https://merged.ca/podcast/126-why-most-marketers-suck-at-testing-with-tim-parkin/): https://anchor.fm/s/124535a0/podcast/play/51609710/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-4-6%2F23501228-e21d-8687-c417-95af2562a9b6.mp3
- [125 | Sales Prospecting Mastery – With Mark Colgan](https://merged.ca/podcast/125-sales-prospecting-mastery-with-mark-colgan/): https://anchor.fm/s/124535a0/podcast/play/51539908/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-4-5%2F4b696c85-c62d-0049-0093-670f311281c0.mp3
- [124 | The Future of Ads – With Shane Austrie](https://merged.ca/podcast/124-the-future-of-ads-with-shane-austrie/): https://production-origin.anchor.fm/s/124535a0/podcast/play/51259154/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-3-29%2F090a57d4-2649-fdc8-a87a-1599e45f5b37.mp3
- [123 | How to Write a 20 Minute Newsletter – With Liz Wilcox](https://merged.ca/podcast/123-how-to-write-a-20-minute-newsletter-with-liz-wilcox/): https://anchor.fm/s/124535a0/podcast/play/51096296/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-3-26%2Fd66b3afa-4058-80dd-d8e0-2a4deced07e2.mp3
- [122 | How To Write A Purposeful Book – With Nataly Restokian](https://merged.ca/podcast/122-how-to-write-a-purposeful-book-with-nataly-restokian/): https://anchor.fm/s/124535a0/podcast/play/50804422/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-3-19%2F0c954c2d-8f9e-09fa-bfb6-d1241f91ca55.mp3
- [121 | High Ticket Seller Secrets – With Chris Baden](https://merged.ca/podcast/121-high-ticket-seller-secrets-with-chris-baden/): https://anchor.fm/s/124535a0/podcast/play/50230632/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-3-7%2F4ae6ad22-3dc6-cd61-de96-79cc751585ef.mp3
- [120 | Reintegration in the Office – With Michael Hynes](https://merged.ca/podcast/120-reintegration-in-the-office-with-michael-hynes/): https://anchor.fm/s/124535a0/podcast/play/50140472/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-3-5%2F6995e2e8-6e75-1d85-5a58-ff82dbc27b6d.mp3
- [119 | The Importance of ‘Made In Canada’ Creative – With Ian Adler](https://merged.ca/podcast/119-the-importance-of-made-in-canada-creative-with-ian-adler/): https://anchor.fm/s/124535a0/podcast/play/49788418/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-2-29%2F143c7e40-68d7-ef23-4920-98d07446ca28.mp3
- [118 | How to Leverage Conversational Commerce – With Paul Ace](https://merged.ca/podcast/118-how-to-leverage-conversational-commerce-with-paul-ace/): https://anchor.fm/s/124535a0/podcast/play/49434028/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-2-22%2F1783a9ff-aff6-a1cf-a552-d3354c3febcb.mp3
- [117 | The 5 R’s of Risk Management – With Maiko Sakai](https://merged.ca/podcast/117-the-5-rs-of-risk-management-with-maiko-sakai/): https://anchor.fm/s/124535a0/podcast/play/48909641/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-2-11%2F1d8f045c-4bad-7bcd-8863-d47485571b45.mp3
- [116 | 7 Strategies For High-Quality Leads – With Shiv Gupta](https://merged.ca/podcast/116-7-strategies-for-high-quality-leads-with-shiv-gupta/): https://anchor.fm/s/124535a0/podcast/play/48738942/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-2-8%2Fab66b75f-4e7c-c76d-78d5-b1b3829488b4.mp3
- [115 | The 4 Vital Questions to Making More Money in Your Business – With Stephen Somers](https://merged.ca/podcast/115-the-4-vital-questions-to-making-more-money-in-your-business-with-stephen-somers/): https://anchor.fm/s/124535a0/podcast/play/48389606/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-2-1%2Fefc90f94-f8b1-edf2-8ae7-b55edf63aea2.mp3
- [114 | The Future of Content Marketing – With George Chasiotis](https://merged.ca/podcast/114-the-future-of-content-marketing-with-george-chasiotis/): https://anchor.fm/s/124535a0/podcast/play/48044242/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-1-22%2F1eed6857-84bb-8d3b-3d0a-840f6ae837fc.mp3
- [113 | Why Most Entrepreneurs Can’t Retire – With Sean Tepper](https://merged.ca/podcast/113-why-most-entrepreneurs-cant-retire-with-sean-tepper/): https://anchor.fm/s/124535a0/podcast/play/47693809/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-1-15%2F29d0ccc6-165e-346b-0757-ed6441ed8690.mp3
- [112 | How to Crush Your Virtual Presentation – With George Torok](https://merged.ca/podcast/112-how-to-crush-your-virtual-presentation-with-george-torok/): https://anchor.fm/s/124535a0/podcast/play/47371829/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-1-8%2F1f03a86b-8942-3db5-de9a-898fe8325d68.mp3
- [111 | Why Music Licensing Should be a Strategic Brand Choice – With Sam Parvin](https://merged.ca/podcast/111-why-music-licensing-should-be-a-strategic-brand-choice-with-sam-parvin/): https://anchor.fm/s/124535a0/podcast/play/46969739/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-0-31%2F7a32707e-0b43-96d4-0e45-d997e76a30bb.mp3
- [110 | How to Consistently Attract More Money – With Jodielynn Craven](https://merged.ca/podcast/110-how-to-consistently-attract-more-money-with-jodielynn-craven/): https://anchor.fm/s/124535a0/podcast/play/46658974/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-0-25%2F8694eb7d-eda7-2b6f-1797-ed361eecf324.mp3
- [109 | Morning Mindset: How to Control the Day Before the Day Controls You – With Eve Duke](https://merged.ca/podcast/109-morning-mindset-how-to-control-the-day-before-the-day-controls-you-with-eve-duke/): https://anchor.fm/s/124535a0/podcast/play/46284009/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-0-17%2Fc228f138-3e7d-021c-5542-71a5510defa9.mp3
- [108 | Helping SMBs Navigate Their Digital Transformation – With Darryl Julott](https://merged.ca/podcast/108-helping-smbs-navigate-their-digital-transformation-with-darryl-julott/): https://anchor.fm/s/124535a0/podcast/play/45971546/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-0-10%2F378a476c-3751-b556-f8e7-53f327d888b9.mp3
- [107 | How To Know What Your Target Audience Cares About – With Josh Dittmer](https://merged.ca/podcast/107-how-to-know-what-your-target-audience-cares-about-with-josh-dittmer/): https://anchor.fm/s/124535a0/podcast/play/45631838/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-0-3%2F452970b3-b1cc-74b4-bdf8-99e6fbbd043e.mp3
- [106 | Getting Your Paid Ads Ready For 2022 – With Andy Splichal](https://merged.ca/podcast/106-getting-your-paid-ads-ready-for-2022-with-andy-splichal/): https://anchor.fm/s/124535a0/podcast/play/45406182/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-11-28%2Fe663497a-7098-fa52-3ccb-b175417070f5.mp3
- [105 | Merging Handwritten Notes Into Your Strategy – With David Wachs](https://merged.ca/podcast/105-merging-handwritten-notes-into-your-strategy-with-david-wachs/): https://anchor.fm/s/124535a0/podcast/play/45165364/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-11-21%2Fceb0760e-4817-7f68-621e-7e93d7b8a051.mp3
- [104 | Relationship Sales at Scale – With Dan Englander](https://merged.ca/podcast/104-relationship-sales-at-scale-with-dan-englander/): https://anchor.fm/s/124535a0/podcast/play/44845030/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-11-14%2F4e74fd5e-e23c-7f44-8940-fabcc7e0c8bb.mp3
- [103 | How You Can Make Profit by Promoting – With Hen Kinan](https://merged.ca/podcast/103-how-you-can-make-profit-by-promoting-with-hen-kinan/): https://anchor.fm/s/124535a0/podcast/play/44500750/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-11-7%2F86dda37a-8ed4-0173-1614-bb9f50a986b4.mp3
- [102 | How to Build Your Brand Promoters – With Desi Bolin](https://merged.ca/podcast/102-how-to-build-your-brand-promoters-with-desi-bolin/): https://anchor.fm/s/124535a0/podcast/play/44146802/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-10-30%2F1a4072ee-7039-8a80-cfe4-9fa3d0e04d68.mp3
- [101 | 7 Essential Stories Charismatic Leaders Tell – With Kurian Tharakan](https://merged.ca/podcast/101-7-essential-stories-charismatic-leaders-tell-with-kurian-tharakan/): https://anchor.fm/s/124535a0/podcast/play/43785894/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-10-23%2F9415d165-2b80-0ea7-b3a9-41e963764474.mp3

## Case Studies
- [La Dee Da Gourmet Sauces: 3,044 Email Subscribers at $1.73 Each](https://merged.ca/case-studies/la-dee-da-gourmet-sauces/): Email Conversion Rates with Strategic Meta Ads Campaign
- [Valley Axe: 101 Local Leads in 60 Days](https://merged.ca/case-studies/valley-axe/): Email Conversion Rates with Strategic Meta Ads Campaign
- [GellyBall USA: 1,499 Leads in 90 Days at $1.83 Each](https://merged.ca/case-studies/gellyball-usa/): Email Conversion Rates with Strategic Meta Ads Campaign
- [Riverwood Landscape: 148 More Leads From a Google Ads Rebuild](https://merged.ca/case-studies/riverwood-landscape/): Email Conversion Rates with Strategic Meta Ads Campaign
- [Wildside Wildlife Removal: From Two Keywords to 1,700 in Three Years](https://merged.ca/case-studies/wildside-wildlife-removal/): Email Conversion Rates with Strategic Meta Ads Campaign
- [Hwy 404 & Steeles Flea Market](https://merged.ca/case-studies/hwy-404-steeles-flea-market/): Hwy 404 & Steeles Flea Market is a large, long-running open-air market at 2900 Steeles Ave E in Markham, Ontario, home to more than 100 vendors across antiques and collectibles, specialty gifts, and a food court. The market draws a broad mix of weekend shoppers, collectors, and small business owners looking to lease a booth.
- [Jenkins Show Productions: How We Generated 7,800+ Social Reactions Across Multiple Ontario Home Shows](https://merged.ca/case-studies/jenkins-show-productions/): Email Conversion Rates with Strategic Meta Ads Campaign
- [MJ Landscapers: How One Oakville Landscaping Company Outranked Every Competitor in Local Search](https://merged.ca/case-studies/mj-landscapers/): Email Conversion Rates with Strategic Meta Ads Campaign
- [People For Pools](https://merged.ca/case-studies/people-for-pools/)
- [Keen 2 Kleen – Dramatic Local SEO Turnaround in 90 Days](https://merged.ca/case-studies/keen-2-klean/): Email Conversion Rates with Strategic Meta Ads Campaign
- [Southwestern Rugs Depot](https://merged.ca/case-studies/southwestern-rugs-depot/): Email Conversion Rates with Strategic Meta Ads Campaign
- [Hallmark: Generated a 4.5x Return on Investment](https://merged.ca/case-studies/hallmark-timmins/): Email Conversion Rates with Strategic Meta Ads Campaign
- [Kokomo Botanical Resort: Wellness Reimagined](https://merged.ca/case-studies/kokomo-botanical-resort-wellness-reimagined/): Driving Growth in Paradise. Kokomo Botanical Resort Case Study
- [Oscar’s Roadhouse: 250 New Followers in 50 Days](https://merged.ca/case-studies/oscars-roadhouse/): Building Organic Reach Through Strategic Social Media Introduction..
- [Breaking Through Page 1:  How TTA Service Skyrocketed Their SEO Rankings in 10 Months](https://merged.ca/case-studies/tta-services/): For TTA Service Inc. to generate a consistent flow of clients for their basement and foundation services, their website needed to appear at the top of search results when Toronto residents searched for solutions like "basement underpinning," "walkout basement," or "waterproofing services."
- [Onyx Dental SEO Case Study: 153% More Organic Search Sessions](https://merged.ca/case-studies/onyx-dental/): This Onyx Dental case study brings together the documented SEO work and a published analytics comparison. The screenshot shows more organic search sessions in the later reporting window. Below, we distinguish total sessions, organic sessions and engagement measures, with the dates stated so the comparison can be understood in context.
- [Century Stone Dental Case Study: 243% Traffic Growth & Practice Expansion](https://merged.ca/case-studies/century-stone-dental/): This comprehensive case study examines how Merged Media orchestrated a complete digital transformation for Century Stone Dental (CSD), elevating them from an unknown local practice with minimal online footprint to a thriving multi-location dental provider dominating their market. Through strategic digital marketing integration, we established a sustainable growth engine that continues to deliver predictable results.
- [Houston Dental: SEO Success Story](https://merged.ca/case-studies/houston-dental/): A new client approached Merged Media facing critical visibility issues:
- [📈 Waterloo West Dental: 729% Traffic Growth Through Strategic SEO](https://merged.ca/case-studies/waterloo-west-dental/): This case study documents how Waterloo West Dental transformed their online presence through strategic SEO implementation, achieving remarkable growth in just ten months:
- [Toronto Smile Centre: Targeting Keywords to Triple Website Traffic in Only Four Months](https://merged.ca/case-studies/toronto-smiles-centre/): For a dental practice like Toronto Smile Centre in North York to get a consistent influx of new patients, their website needs to appear at the top of search results when nearby residents turn to Google for their dental questions and concerns.

## Our Teams
- [Cooper & Henry](https://merged.ca/team/cooper-henry/): Cooper and Henry are Merged Media's two smallest team members, coming into the office with Brandie from time to time and claiming their spot in the Merged Media dog corner, dog bed included. They're friendly, always on the hunt for treats, and quick to greet anyone who walks through the door.
- [Vince Espejo](https://merged.ca/team/vince-espejo/): Vince crafts copy for social media and newsletters, helping clients cut through the noise and connect with their audience in a voice that actually sounds like them. He also keeps a close eye on content quality, making sure everything is polished and on-brand before it goes out the door.
- [Jeannie Bisconde](https://merged.ca/team/jeannie-bisconde/): Jeannie keeps clients' Google Business Profiles active, accurate, and engaging. She writes weekly GBP posts, creates QR codes to make leaving a Google review effortless, and responds to reviews to keep every client's online presence polished. She also keeps business info (hours, categories, services, and attributes) up-to-date and ensures NAP details stay consistent across listings.
- [Judy Ann Padida](https://merged.ca/team/judy-ann-padida/): Judy Ann is a graphic designer who loves bringing ideas to life through creative, thoughtful, and visually engaging designs. She enjoys playing with layouts, colors, typography, and visuals to create designs that are both polished and meaningful.
- [Mayur Sutariya](https://merged.ca/team/mayur-sutariya/): Mayur builds and maintains the websites and digital systems that keep client campaigns running smoothly. His work spans WordPress development and site management, plugin and theme configuration, staging and launches, site performance and optimization, workflow automations, CRM and marketing automation, and integrations across advertising, analytics, call tracking, and tag management platforms. He also manages email deliverability, domain configuration, website security, malware protection, uptime monitoring, and alerting — the behind-the-scenes systems that keep everything connected, secure, and working as it should. Methodical by nature, Mayur documents what he does, tests before he deploys, and flags risks early — so problems get solved properly the first time.
- [Julia Adduru](https://merged.ca/team/julia-adduru/): Julia helps keep the team's marketing efforts running smoothly behind the scenes. She supports day-to-day campaign work, keeps projects and reports organized and on track, and takes care of the details that let the rest of the team focus on the bigger picture.
- [Jhennie Balaba](https://merged.ca/team/jhennie-balaba/): Jhennie helps keep projects and day-to-day operations running smoothly behind the scenes. She manages data and project information to ensure everything is accurate, organized and up to date, while working closely with our account managers to coordinate tasks, track progress and keep projects moving forward.
- [Krisna Solis](https://merged.ca/team/krisna-solis/): Krisna is a graphic and web designer who enjoys creating simple, clean, and user-friendly designs. She loves working on websites and graphics, taking ideas from concept to finished product, and finding ways to make designs both visually appealing and easy to understand.
- [Jonel Buguis](https://merged.ca/team/jonel-buguis/): Jonel is a Web and Graphic Designer at Merged Media, where he helps bring creative ideas to life across digital platforms. His work focuses on designing websites, landing pages, and marketing visuals that support campaigns, improve user experience, and strengthen brand identity. He collaborates closely with the team to turn strategy and concepts into clean, effective designs that balance creativity with functionality.
- [Paula Unos](https://merged.ca/team/paula-unos/): As a Content Developer, perseverance and organization shape the way Paula approaches her work and growth. She began her journey as a virtual assistant, where she developed patience, structure, and a strong attention to detail. That foundation continues to guide her as she supports the development and refinement of content, helping ensure each page is clear, thoughtful, and carefully put together.
- [Jen Cupskey](https://merged.ca/team/jen-cupskey/): Jen is our Account Management Coordinator, keeping clients updated and their campaigns organized, on track, and moving smoothly from planning to execution. She takes pride in keeping clients happy, making sure every piece of content aligns with their goals and that campaigns come together seamlessly from start to finish.
- [Brandie Cranstone](https://merged.ca/team/brandie-cranstone/): As a Project Manager, Brandie turns organization into an art form. From colour-coded bookshelves at home to streamlined workflows at work, she thrives on creating structure that keeps client accounts running smoothly. Her love of systems and efficiency shows up in every project she manages, building processes that are thoughtful, intentional, and designed to help teams succeed.
- [Katrina Foster](https://merged.ca/team/trina-foster/): Katrina oversees the creation and delivery of content across the company's channels, from blog posts to newsletters, web pages, and more. She develops ideas, ensures copy is polished and optimized for SEO, and coordinates the workflow to keep everything on schedule. Her focus is on producing content that is thoughtful, engaging, and aligned with the brand's voice, helping the company communicate clearly and effectively with clients.
- [Debb Alexander](https://merged.ca/team/debb-alexander/): Debb is Merged Media’s Growth Marketing Specialist and is often your first point of contact. She takes the time to understand your goals, asks the right questions, and ensures you’re connected with the right team members to move your business forward. With a strong background in omni-channel marketing and email strategy, Debb brings both insight and warmth to every conversation, helping create a seamless and welcoming experience from day one. Her focus is simple: make sure every client feels heard, supported, and set up for success. 
- [Abi Coote](https://merged.ca/team/abi-coote/): Abi is an experienced Account Manager at Merged Media with a keen interest in SEO. Her primary focus is on client care and communication. Abi is dedicated to building strong, lasting relationships with our clients by understanding their unique needs and providing tailored solutions. With a blend of professional expertise and personal dedication, Abi continually strives to deliver exceptional client experiences and innovative solutions that drive success.
- [Dave Kerr](https://merged.ca/team/dave-kerr/): Dave Kerr is the Senior Advertising Strategist at Merged Media, helping business owners find value in digital marketing platforms that fit their needs and turning opportunities into tangible success. He has been with the company since its inception, succeeding in various roles, which gives him a deep understanding of exactly how everything works behind the scenes. By marrying good, old-fashioned storytelling with focused, quantifiable, and measurable results, Dave presents compelling solutions that drive growth. When he isn’t building marketing campaigns, Dave identifies as an avid foodie, a coffee snob, a bit of a nerd, and a fervent supporter of Liverpool football club, the greatest football team in the world.
- [Jason Hunt](https://merged.ca/team/jason-hunt/): Since 2007, Jason has been immersed in digital marketing, starting by leveraging social media to grow a fanbase for his Japanese rock band. He founded Fresh Crowd in 2016 and co-founded Merged Media in 2019, helping businesses optimize their online presence and marketing strategies. Jason has spoken and hosted at marketing conferences worldwide, including Ad World (Virtual), LeadsCon (Las Vegas), The Affiliate Summit (New York), and The European Summit (Prague/Cascais). In 2022, he released his debut book, Drop The Mic Marketing: How to Find Your Social Media Voice, which inspired his podcast of the same name. Outside of work, Jason enjoys staying active and adventurous. He plays rugby, goes on outdoor adventures with his dog Hunter, and treasures time with his wife and three kids, balancing family life with his love for fitness and the outdoors.
- [Todd Foster](https://merged.ca/team/todd-foster/): After founding one of Canada’s leading SEO agencies, Caseo Ltd., Todd went on to merge his company with a local social media firm to create Merged Media. Since then, he has quarterbacked hundreds of successful SEO campaigns, driven by a deep-rooted passion for delivering measurable results.