Generated by Rank Math SEO, this is an llms.txt file designed to help LLMs better understand and index this website. # Merged Media ## Sitemaps [XML Sitemap](https://merged.ca/sitemap_index.xml): Includes all crawlable and indexable pages. ## Posts - [Please Stop “Boosting” Content](https://merged.ca/please-stop-boosting-content/): Too many business owners are still throwing advertising dollars into the raging dumpster fire of modern social media and getting nothing in return. - [Paid Ads in Sports Marketing: The Complete Guide for 2025](https://merged.ca/paid-ads-sports-marketing/): In this guide, we break down how exactly to approach paid ads for sports marketing in this shifting landscape – whether it’s choosing the right platform for your ads or tracking ad campaign ROI. At the end of this guide, you’ll come away better equipped to ride the wave of sports fandom and launch paid ad campaigns that actually convert. - [What Services Do SEO Companies Provide: A Guide For Business Growth](https://merged.ca/what-seo-companies-provide/): Showing up online isn’t enough — today, businesses need to take matters into their own hands and optimize their search engine presence to be seen and valued by customers. One of the most effective ways to do that is search engine optimization, or SEO. - [Window and Door Facebook Advertising: A Complete Guide for Home Improvement Companies](https://merged.ca/window-door-facebook-advertising/): This is where Facebook Advertising makes a difference. Remember, Facebook has over 3 billion monthly active users. Advertising on this platform means showcasing your business to a significant percentage of homeowners who are already looking to connect with home improvement businesses like you. With its targeting tools and visual ad format options, Facebook Ads can help you drive local interest and get you vetted, high-value leads. - [When to Stop Local SEO](https://merged.ca/when-to-stop-local-seo/): Several marketers and business owners go down this route when they hit their local SEO goals – and in all honesty, it’s a valid thought. After all, why would you want to continue spending money on a goal that seems to have been achieved? - [How to Track Facebook Advertising Spend: A Complete Guide for Digital Marketers](https://merged.ca/tracking-facebook-advertising-spend/): Not sure how to track the money spent on Facebook advertising? We’ll walk you through a step-by-step method to help you track and manage your Facebook advertising budget more effectively. First, let’s examine some essential metrics you should track to measure the performance of your ad spend. - [What Factors Influence the Cost of SEO Services in 2025](https://merged.ca/factors-influencing-seo-services-costs/): High-value SEO results from a combination of factors, from technical audits and quality content to geographical considerations and industry competition. It’s no surprise that SEO experts and agencies charge according to these factors. On average, small businesses allocate at least $500 per month to SEO services. - [Why Your Business Needs a Toronto Digital Marketing Agency](https://merged.ca/why-business-needs-toronto-digital-marketing-agency/): Recruiting outside help then becomes pivotal to maintaining growth, competitiveness, and ultimately, survival. Today, we’re expanding on that argument with five reasons why your business needs a Toronto digital marketing agency by its side as operations scale across this great city.  - [Social Media Marketing in Toronto: The Dos and Don’ts for Small Businesses](https://merged.ca/social-media-marketing-in-toronto/): Today, we're examining the particular challenges of social media marketing in Toronto. Keep reading to uncover the dos and don’ts for small businesses looking to make the most of this insanely competitive city's diverse consumer audience. - [10 Reasons Why You Need WordPress and SEO Services](https://merged.ca/wordpress-seo-services-benefits/): However, using WordPress is not enough; you need a strong SEO foundation to support it so that your site is the first thing users see at the top of their search results. In this article, we’ll discuss what makes WordPress and SEO services a must for business owners who want to rank well in search engine pages — and stay there. - [Why Local Businesses Need SEO](https://merged.ca/why-local-businesses-need-seo/): Local businesses need a strong digital footprint that helps them appear in local searches and stay there. Search engine optimization, or SEO, is the key to achieving that. - [LinkedIn Vs. Facebook Advertising: Which is The Right Choice for Your Business?](https://merged.ca/linkedin-vs-facebook-advertising/): LinkedIn’s ad formats drive more precise lead capture, catering to professional content marketing and business-focused ads. Most marketers use it to advertise long-form content pieces, such as white papers and case studies, to draw the interest of buying committees. For instance, a LinkedIn advertising campaign might use the Sponsored Content option to promote the download of an industry report to capture leads. Or, it may send targeted audiences a webinar link via Message Ads. - [Types of SEO Services in 2025](https://merged.ca/types-of-seo-services-explained/): In this comprehensive guide, we’ll discuss the different types of SEO services so you can choose the right one for your business. - [Advertising Platform Comparisons: Facebook Ad or YouTube Ad Video Advertising](https://merged.ca/youtube-vs-facebook-advertising-comparison/): YouTube's advertising platform offers powerful visual-first marketing opportunities with extensive reach across Google's video ecosystem. It’s just one part of the larger Google Display Network.  - [How Digital Marketing Agency Helps to Grow Your Business](https://merged.ca/how-digital-marketing-agency-grows-business/): Before hiring a digital marketing agency or launching a digital marketing campaign, you might be thinking - is this even worth my while in the first place? Tried-and-true traditional marketing tactics can help a business grow offline. But there's no getting around the fact that digital marketing helps scale both online and real-world viability to a much greater level. - [Make Your Ads on Facebook Stand Out: Meta and Facebook Ads Best Practices for 2025](https://merged.ca/facebook-ads-best-practices/): Advertising campaign success hinges on more than simply having an all-encompassing suite of tools. It's equally a matter of expertise – and therefore in every entrepreneur's best interest to learn everything they can about how this specific channel works and how it can be used to its fullest potential. We'll cover all of that and more in the following article comprising Facebook advertising tips anyone can use to take their digital marketing efforts on the platform up a notch. - [How Do I Hire a Digital Marketing Agency in 2025?](https://merged.ca/how-to-hire-digital-marketing-agency/):  The difference between a successful partnership and a costly mistake often comes down to asking the right questions before signing that contract. Throughout this guide, we explore the when, how much, and various approaches to hiring a digital marketing agency. Keep reading for cost-effective strategies, expedited processes, methods to verify trustworthiness, and more helpful resources straight from a source with its head in the game. - [What is a Lookalike Audience in Facebook Advertising?](https://merged.ca/facebook-lookalike-audiences-guide/): Now that you have an answer to the obvious question of “What is a lookalike audience in Facebook advertising?” ask yourself whether you’re ready to use the feature to its full potential. Merged Media specializes in helping businesses implement sophisticated audience targeting strategies that maximize advertising ROI. - [How Much Does It Cost to Hire a Digital Marketing Agency?](https://merged.ca/cost-to-hire-digital-marketing-agency/): Okay, enough with the hypotheticals - how much does it cost to hire a digital marketing agency in your specific scenario? While we can't spit out a precise number without any basis to go off of, we can provide a list of influential factors: - [Unlock Real Estate Facebook Ads as an Effective Real Estate Lead Generation Tool](https://merged.ca/real-estate-facebook-ads/): Facebook Ads encompasses a robust suite of advertising options specifically designed to generate qualified real estate leads. Unlike organic posts that might reach only a fraction of your followers, paid ads can be served to thousands of potential clients who match your ideal customer profile. - [Don’t Just Choose a Digital Marketing Agency – Choose the Right Digital Marketing Agency](https://merged.ca/choose-the-right-digital-marketing-agency/): Your brand's social media presence is often its first point of contact with potential customers. Why not make it as memorable as possible? A good digital marketing agency brings expertise across Facebook, Instagram, LinkedIn, Twitter, TikTok, and whatever other emerging channels you wish to use. Beyond best practices to maximize your reach and engagement, they're a source of comprehensive strategy - blending organic content creation with targeted paid campaigns alongside consistent management to get first impressions right. They also handle ongoing needs like community management by responding to comments, messages, and reviews. - [Why Hire an SEO Expert?](https://merged.ca/why-hire-an-seo-expert-2/): You might be thinking you’d like to save money on hiring an SEO expert — after all, there seems to be a lot of information on how to manage SEO online. However, if your business doesn’t have a team member that specifically has experience managing SEO and creating SEO strategies, this can backfire and cost your business in the long run. - [Why Your Business Needs a Digital Marketing Company In Toronto](https://merged.ca/why-your-business-needs-a-digital-marketing-company-in-toronto-a-comprehensive-guide/): In this comprehensive guide, we outline the reasons why your business needs a digital marketing company in Toronto to be seen amidst all the noise out there. - [Why Your Business Needs a Digital Marketing Company In Toronto: A Comprehensive Guide](https://merged.ca/digital-marketing-services-toronto-guide/): In this comprehensive guide, we outline the reasons why your business needs a digital marketing company in Toronto to be seen amidst all the noise out there. - [Affordable Digital Marketing Solutions for Startups](https://merged.ca/affordable-digital-marketing-solutions-for-startups/): Today's entrepreneurs are both aided and disadvantaged by how easy it is to launch a business on your own; if everyone has a shot, everyone can be a competitor. Meanwhile, there's already a well-established playing field of big companies to contend with in virtually every industry. The good news? You have a chance. Where ambition or funding on their own can't guarantee success, a smart go-to-market strategy can. In this article, we'll share some innovative and affordable digital marketing solutions for startups seeking an upper edge over their diverse competition. - [Creating Compelling Case Studies: How to Showcase Your Success Stories](https://merged.ca/seo-trends-in-toronto-what-to-expect-in-2025/): Case studies are an invaluable tool for the job. Hard facts and tangible outcomes, combined with storytelling, bring discerning prospects deeper into sales funnels. Presented at the right time, they can be the reason someone chooses to finally act on a CTA. - [SEO Trends In Toronto: What to Expect In 2025](https://merged.ca/seo-trends-in-toronto/): If there’s one constant in life, it’s change. And if there’s one thing that has never ceased to change in the lives of marketers, it’s Search Engine Optimization (SEO). Best practices evolve alongside industry-leading companies’ policy updates, new technological rollouts, and shifting user behavior. We’ve seen lots happen since the humble early days of the internet and likewise predict ample disruption heading into 2025. This article will focus on expectations for local SEO strategies as the new year kicks off.  - [How to Boost Your Twitter Engagement](https://merged.ca/twitter-engagement/): Do you know why most individuals and businesses really use Twitter? - [Engagement Questions for Social Media](https://merged.ca/engagement-questions-for-social-media/): Have you been utilizing social media engagement questions as a part of your marketing strategy? If not, you should be! - [Corner Gen Z Market Through Social Media Marketing](https://merged.ca/heres-how-to-corner-the-gen-z-market-through-social-media-marketing/): Have you thought about how Generation Z represents the next frontier for marketers? The eldest of this generation is turning 22 this year, but their spending power is already estimated to be between $29 and $143 billion! - [Swing Dancers Take Old Dance Partnership Off the Dance Floor and Into Business](https://merged.ca/swing-dancers-business/): Mandi and Chachi, two Lindy Hoppers from Toronto with an old teaching partnership and a history of event teamwork, are launching a new venture. This time it’s not a dance workshop or a Frankie Manning tribute event; these two business and dance veterans are combining their unique skillsets to launch Barker Social Marketing, marketing worth shouting about! - [The Secret to Growing Your Business: Make People Care](https://merged.ca/make-people-care/): Do you want to know the secret to growing your business? - [The Top 6 Benefits of a Business Blog](https://merged.ca/blog-benefits/): Does your brand have a business blog? Are you wondering if it’s really worth your while? - [How to Use Instagram Stickers for Your Brand](https://merged.ca/instagram-stickers/): Do you use Instagram stickers in your Instagram stories? You might think of these as Instagram GIFs but Instagram calls them "stickers"; they’re the little animations you find when you click on the square smiley face inside the Instagram stories options. - [Brands, Social Media & You](https://merged.ca/brands-social-media-you/): Social media has completely changed the face of how we view companies. A successful brand is no longer just a "business", a "company", or an "organization" -- they are a living breathing thing with a personality and culture. Because of social media, people now want and even expect to be able to communicate with you and get to know you through convenient social media channels. Here's an excerpt from an interesting article: - [Don’t Get Left Behind If Instagram Changes to a 4×4 Grid — Plan Ahead Now](https://merged.ca/dont-get-left-behind-instagram-changes-4x4-grid-plan-ahead-now/): Have you been freaking out about the possible Instagram layout change from a 3-across grid to a 4-across grid? - [Why “Build Your Email List” Might Be the Wrong Advice](https://merged.ca/email-list/): Is building an email list really that important? And if you do decide to build one, how should (or shouldn’t) you go about doing so? - [You’re Doing it Wrong – Social Media Tips for Brands & Pages](https://merged.ca/social-media-tips/): Are you staying up-to-date on the latest trends, changes, and opportunities on social media? - [Asia catching up on social media](https://merged.ca/asia-catching-up-on-social-media/): When you hear about Facebook being blocked in China, you might think that social media is less active in Asia. That's not the case. Social media is growing across all of the Asian markets. Here's an excerpt and some statistics from Trending in Asia: Consumers open to social media marketing, reports Experian: - [Here’s How You Can Optimize Your Instagram Stories for Your Business](https://merged.ca/heres-how-you-can-optimize-your-instagram-stories-for-your-business/): Fact: 500 million active users are posting Instagram stories every. single. day. - [Simply Sustainable](https://merged.ca/simply-sustainable/): We'd like to recommend a great website to check out. It's the Simply SustainableTM Blog, designed to provoke thought and action for the greater good by sharing information, articles and opinions. - [Use Instagram to Maximize Your Branding Potential](https://merged.ca/instagram-branding/): Are you leveraging Instagram’s branding potential in creative and impactful ways? - [Hard Work but Worth It – Social Media](https://merged.ca/hard-work-but-worth-it/): What's the most time consuming part of a successful social media campaign? Is it the copywriting? Creation of branded visuals? Technology implementation? Those aspects of a campaign are all important and do require attention, but there's another very important, worthwhile, but time consuming component: brand monitoring. - [Social Media Listening, Not Just Talking](https://merged.ca/listening/): The biggest challenge that brands face is understanding that social media can't be all about sales. When you're constantly promoting yourself, nobody wants to listen. But when you learn to listen to your followers and potential customers, you can start to build real relationships that will convert into sales. Here's an excerpt from an interesting article: - [Social Media Alone is *NOT* Enough](https://merged.ca/not-enough/): Are you looking to expand your business’ reach, build relationships, and find new customers? Sure, social media is one of the best ways to do that, but I have to be straight with you: Social media alone is not enough. - [How to Run Better Instagram Marketing](https://merged.ca/instagram-marketing/): Is your business on Instagram? - [Attention Canadians: Changes to Paid Social Media Endorsements](https://merged.ca/attention-canadians/): Canadians should take note of some important information in this article, How new rules could change Canada’s social media marketing landscape, from Canadian Business. We're waiting on news as to rules surrounding social media influencers and bloggers and whether or not they're being paid to promote products. - [How has visual content changed in 2016](https://merged.ca/how-has-visual-content-changed-in-2016/): Visual content is the key to social media marketing, but this interesting article points out the fact that the definition of “visual content” is changing. From Facebook Live to visual searching on Pinterest, the landscape today is not what it was a year ago. The article, The 5 Biggest Changes to Visual Content on Social, from The Simply Measured Blog takes a good look at how things are changing. - [How to Promote Your Local Business on Facebook](https://merged.ca/facebook-update/): Are you concerned about the latest updates to the Facebook algorithm and how they’ll affect your business? - [Blog Writing Checklist: 6 Writing Tips to Create Better Content](https://merged.ca/blog-writing-checklist-2/): Imagine how much your business could grow if you had more steady, regular traffic to your website! - [Referral Guide for Writing Blog Posts](https://merged.ca/referral-guide-for-writing-blog-posts/): Here's a great article with some complimentary ideas to our own Blog Writing Checklist: 6 Writing Tips to Create Better Content. This one is entitled, A “Cheat Sheet” For Writing Blog Posts That Go Viral. - [7 Big Reasons to Outsource Your Marketing](https://merged.ca/outsource/): Are you handing off social media management to an inexpert team member? Or wasting time trying to manage ad-hoc social media updates yourself? Or worse, maybe you’re neglecting social media marketing altogether? - [How to Prepare to Launch your New Business](https://merged.ca/new-business-launch-checklist/): Are you preparing to launch a new business, product, or service? Congratulations! The tips checklist and tips that we provide in this post are applicable for all of these. We’ve also compiled a convenient list to help make your launch (and life) easier. - [How to Spot if your Social Media Staff is “Winging It”](https://merged.ca/winging-it/): Do you have someone on staff, either full or part-time, who is taking care of your social media marketing? - [What Every Business Needs for Successful Marketing in 2019](https://merged.ca/2019-2/): Can you keep up with the ever-changing world of marketing? - [9 Reasons Why It’s Time to Revamp Your Website](https://merged.ca/website-facelift/): Is your website giving you the results that you need? How well is your website really working overall, and how can you know it’s helping--or actually hindering--your business growth? - [What Can You Expect from Social Media in Your First Year?](https://merged.ca/expectations/): What outcomes can you realistically expect from social media? - [100 Business & Marketing Quotes](https://merged.ca/100-quotes/): If you're looking for business wisdom and marketing tips, look no further than our list of 100 business and marketing quotes! Over the last couple of years, we've been creating inspiring and insightful business quotes to share on our Instagram and we thought we'd compile them here as a resource. Be sure to follow us on Instagram for all the latest updates - @barker_social - [How to Market your Toronto Event](https://merged.ca/toronto-event/): Are you planning an event in Toronto? - [Outsource your Business Blogging for Maximum ROI](https://merged.ca/outsource-your-blog/): Will an active business blog make a difference to your business? - [Prioritizing your Marketing Budget](https://merged.ca/prioritizing-your-marketing-budget/): No matter how large of a company you have, your marketing budget has limitations, and you should certainly take all steps and due diligence necessary to ensure that your getting the best return on the investment that you make. In the retail sector, companies are realizing that the ROI of social media marketing is exceptionally high and they're investing higher percentages of their overall marketing budget into social because it works. - [Why You Absolutely Need an SSL Certificate for Your Website](https://merged.ca/why-you-absolutely-need-an-ssl-certificate-for-your-website/): Does your website really need an SSL certificate? - [Why Marketing Today is Better than Ever](https://merged.ca/marketing-today/): Today’s marketing opportunities are amazing. You can achieve so much with so little! The options are accessible, affordable, and effective - provided you know how to manage them. One business that I know was able to flip their $5,000 marketing budget into a $500 budget with amazing results - but more about that later. First, let’s look at some traditional marketing comparisons. - [How to Improve your Marketing ROI with Facebook Ads](https://merged.ca/facebook-ads-roi/): Are you concerned about how much you’re spending on your marketing vs. the return you’re getting? You should be! - [Are you making these Social Media Mistakes?](https://merged.ca/are-you-making-these-social-media-mistakes/): Are you over-promoting on social? Probably. Are you engaging with your followers? Probably not. These are two of the biggest mistakes that brands make on social media, but they aren't the only errors. Here's an excerpt from an article entitled 4 Social-Media Mistakes Your Business Can't Afford to Make: - [Banks’ sneaky use of social media](https://merged.ca/banks-sneaky-use-of-social-media/): We were surprised to learn about how banks are using social media--though we shouldn't be surprised about anything in this digital age. - [What’s a Good Cost Per Click for Social Media Ads?](https://merged.ca/cpc/): Have you ever wondered what a good cost per click (CPC) is for a paid social media campaign? - [Why Cloud Campaign is the Best Social Media Scheduler & Reporting Tool](https://merged.ca/cloud-campaign/): If you’re looking for the best social media scheduler, you’ve got to try Cloud Campaign. We switched to Cloud Campaign a few months ago and we couldn’t be happier! - [Types of Google Ads](https://merged.ca/types-of-google-ads/): If you are looking to grow your business, the Google Ads platform is a critical advertising venue to seriously consider. 80% of global businesses already use Google ads. - [The 6 Best Tools for Creating Interactive Content](https://merged.ca/the-6-best-tools-for-creating-interactive-content/): Are you using interactive content as part of your marketing strategy? A survey conducted by Content Marketing Institute found that 53% of marketers are using interactive content and the proof is in the pudding that it's getting results. - [B2B Sales & Social Media that Works](https://merged.ca/b2b-sales-social-media-that-works/): How patient are you? We live in a growingly impatient world. But you know what? Social media takes time to be effective. Here's an excerpt from article on the subject entitled 5 Ways To Make Social Media Work For The B2B Sales Industry: - [How Instagram Stickers Can Boost Engagement](https://merged.ca/how-instagram-stickers-can-boost-engagement/): Stickers are graphics that you can apply to your Instagram stories to make them eye-catching, connect with your followers, and make your business more visible. - [Why Facebook Ads Are Essential for Your Business](https://merged.ca/facebook-ads/): Do you share content regularly on your business’ Facebook page? Great! “Getting social” is important for all contemporary businesses. However, it’s quite possible that almost no one is seeing your content. - [Why You Should Diversify Your Social Media Content](https://merged.ca/why-you-should-diversify-your-social-media-content/): Written by Ashley Groves & Mandi Gould - [2020 Social Media Statistics in Review](https://merged.ca/2020-social-media-statistics-in-review/): 2020 was anything but an ordinary year, and that played out on social media too. Here are a few 2020 social media statistics that we found interesting. - [The Power of Facebook Ads](https://merged.ca/the-power-of-facebook-ads/): There are so many ways to leverage the power of Facebook ads. No matter what kind of business you have, there is almost always an angle that can be used to promote your offerings and get real traction to help grow your business. Here's a excerpt from a great article entitled, 10 Things You Should Know About Facebook Ads. - [Event Marketing Case Study: Roaring Twenties Events](https://merged.ca/roaring20sto/): Long before I launched Barker Social, I was a niche event organizer on the side. Organizing great events is passion project of mine. I have years of experience hosting and marketing events in Toronto, New York City, and the Niagara Region. This was a big part of how I transitioned from running events in the King & Bay corporate world to working as a full-time marketer, as running an event is at least 50% marketing. This is true of most businesses—50% marketing and 50% business-specific operations. - [How to Give Your Customers What They Really Want](https://merged.ca/what-customers-want/): Do you know what your customers really want? - [How to Publish Pre-Scheduled Instagram Posts](https://merged.ca/buffer/): Did you know that Instagram doesn’t allow you to post directly from Buffer to Instagram? Why? Because they want each and every Instagram post to publish from a phone. - [Watch Out for this Facebook Scam](https://merged.ca/facebook-scam/): Yesterday our client was hit by a very convincing Facebook scam. We're reporting it to Facebook and hopefully it will be addressed swiftly, but I wanted to share the details as a warning. - [How to Choose the Right Facebook Ad Objectives for Your Campaign Success](https://merged.ca/how-to-choose-the-right-facebook-ad-objectives-for-your-campaign-success/): In the dynamic realm of digital marketing, setting up a Facebook ad campaign is akin to preparing for a well-coordinated dance. The music is your brand message, and the dance steps are the Facebook ad objectives you select. Each step must be in sync with the rhythm of your business goals to captivate the audience—your target market. - [5 Reasons Why Every Business Needs an SEO Strategy](https://merged.ca/5-reasons-why-every-business-needs-an-seo-strategy/): As an entrepreneur, you shouldn’t underestimate the power of Search Engine Optimization (SEO). SEO is a vital part of building a successful business and it doesn’t have to break the bank. - [What Hashtags Should You Use?](https://merged.ca/hashtags/): Are you using the right hashtags to grow your business? - [56 Engaging Questions For Social Media](https://merged.ca/56-engaging-questions-for-social-media/): Are your Instagram stories, Facebook posts, and tweets not getting nearly as much engagement as you would like? Try using our 56 engaging social media questions. They can help you boost engagement and build brand awareness for your business. - [Firefox Unrolls Enhanced Tracking Protection Blocking Third Party Websites](https://merged.ca/firefox-unrolls-enhanced-tracking-protection-blocking-third-party-websites/): Do you use Firefox when you browse the internet? On June 4th, Mozilla Firefox announced a host of new privacy features that will be included in the default options of the browser. These privacy enhancements include some significant changes such as Facebook pixel blocking, Google Analytics blocking, and ALL cookie blocking by default. - [The Two Most Important ROI Metrics for Social Media Marketing](https://merged.ca/roi-metrics/): What does all this ROI buzz really mean, anyway? - [Barker Social Shortlisted for a CAMP 2017 Marketing Award!](https://merged.ca/shortlisted/): We're thrilled to announce that we've been shortlisted for a CAMP 2017 Marketing Award! - [Marketing Tips for Event Organizers](https://merged.ca/marketing-tips-for-event-organizers/): What’s the best way to make sure people buy tickets and show up to your event? - [Facebook Announces New Platform Changes at the #F8 Event](https://merged.ca/facebook-announces-new-platform-changes-at-the-f8-event/): Mark Zuckerberg, Facebook’s CEO, kicked off the social media giant’s annual developer conference today known as #F8. The company suffered some recent privacy scandals and is now trying to transition into a privacy-focused messaging platform. - [Are you looking for the best social media marketer in Toronto?](https://merged.ca/looking-best-social-media-marketer-toronto/): Are you looking for the best social media marketer in Toronto? - [What’s next for social media?](https://merged.ca/whats-next-for-social-media/): Are you using video in your social media marketing? What about live streaming? What will come next? Here's an excerpt from an article entitled The future of social media marketing: - [Social Cards: What Are They and Why Do You Need Them?](https://merged.ca/social-cards/): If your content isn’t equipped with social cards, it should be! - [How to Check the Comments on your Facebook Ad](https://merged.ca/how-to-check-the-comments-on-your-facebook-ad/): Have you started an ad but you can't find where to go to moderate the comments, engagement, and responses? You're not alone! For some reason Facebook has really buried this access inside its system. Here's how to find it. - [Google AdWords makes plans for Fall & Winter](https://merged.ca/google-adwords-makes-plans-for-fall-winter/): It might be hot outside right now, but Google is making plans to prepare for the colder months. Read about the AdWords plans for travel, shopping, YouTube, and more. - [10 Ways to Find More Customers on Social Media](https://merged.ca/customers/): Do you want more customers? Of course! We all do, or we wouldn’t be in business. The question is, how can you use social media to attract and convert more customers to build your business? - [Social Media Engagement Posts Ideas](https://merged.ca/social-media-engagement-posts-ideas/): Do your Facebook posts barely receive any likes, comments, or shares? It may be time to evaluate your social media strategy. - [Business & Marketing Advice for Coaches & Instructors](https://merged.ca/business-marketing-advice-for-coaches-instructors/): Attention coaches and instructors of all kinds! Are you trying to move your teaching or coaching business online? - [Everyone is buzzing about Facebook Workplace](https://merged.ca/everyone-is-buzzing-about-facebook-workplace/): Have you heard about Workplace by Facebook? It's a new platform by the social media giant designed for organizations to share conversation and planning. Slack users will be familiar with the anti-email format of the new system. The question for Slack users is, would you give up Slack for Facebook Workplace? Or for businesses that haven't yet used Slack, how would you feel about moving business conversations to a program affiliated with social networking? Is that an advantage or a disadvantage? - [Social Networking without Ads?](https://merged.ca/social-networking-without-ads/): As marketers, we see the value of ads, but we certainly understand that too much advertising would drive people away from social networks like Facebook. Each network has to find a balance between profitability and the user experience. - [Time Management Tips for Social Media Marketing](https://merged.ca/social-tips-2/): Does managing the social media for your business take up too much of your precious time? Here are some tips to help streamline your process and manage your time effectively. ## Pages - [Your Growth Journey](https://merged.ca/your-growth-journey/): We don’t just get you ranked — we build a digital foundation that generates leads for years. Here’s exactly how the journey unfolds, so you always know what’s happening and when to expect results. - [Free Local SEO Report](https://merged.ca/free-local-seo-report-2/): A complete overview of your Local SEO performance in minutes; including Search Rankings, Local Listings, Reviews, On-Site SEO & Social Media. - [SEO / Web Development Scope](https://merged.ca/seo-web-development-scope/): Merged Media's web development team focuses on web changes that drive and impact SEO results. SEO-driven work will always be prioritized in our development queue. - [Terms of service](https://merged.ca/terms/): Merged Media Ltd. - [Case Studies](https://merged.ca/case-studies/): A few things set us apart. First, we’re a full-service agency that integrates SEO, Google Ads, Meta Ads, and web design into one cohesive strategy — rather than running isolated campaigns that don’t talk to each other. Second, we specialize in service-based industries like dental, landscaping, and construction, which means we already understand your market, your buyers, and what it takes to generate leads in your space. Third, we obsess over measurable ROI. Every report we deliver speaks in real dollars — not impressions or engagement rates. And fourth, our in-house AI development gives our team tools and efficiencies that most agencies simply don’t have access to. - [Social Media Marketing](https://merged.ca/oakville-social-media-marketing/): From strategy to execution – we grow your Oakville-based brand with custom social media campaigns that actually convert. - [Free Consult](https://merged.ca/free-consult/): Business success in the twenty-first century is more than a matter of financial acumen. Anyone who wants to acquire and keep customers needs a strong presence where they spend most of their time - online. - [Careers](https://merged.ca/careers/): Merged Media employs a diverse team of professionals with mastery across the marketing spectrum. Your future with us could be under many titles, from advertising specialist to account manager to content creator to assistant. Or maybe something else entirely! With expansion constant, there's always the chance a completely new role might emerge. - [Toronto Digital Marketing Agency – Merged Media](https://merged.ca/): As a leading strategic agency Toronto, we deliver holistic approaches for companies who value results. With specialist experience in services like SEO optimization, social media management, advertising, and pay-per-click, we can transform your business through successful growth. - [AI Chatbots](https://merged.ca/ai-chatbots/): Social media management helps you create and curate an experience on social platforms that promote your business in the right way. - [Sample Monthly Report](https://merged.ca/reporting/): Tracking and ROI reports are an important part of our accountability to you. - [Sample Content](https://merged.ca/sample-content/): We believe in accountability,  transparency, and client approval on all content. We submit all content to our clients for review and approval before it goes live. - [Testimonials](https://merged.ca/testimonials/): Testimonials Our online presence and incoming leads to be directly impacted due to their work. We have grown from $200K in annual revenue to $1.3 million thanks to the endless leads that come through from Merged Media’s SEO and Social Media Marketing. Colin MacmillanOwner, Riverwood Landscape They have done a great job moving us up the rankings on Google (organically). They have also rebuilt our website to make it more SEO-friendly. I recommend them to any other business looking to get to the #1 spot on Google. You won’t regret it! Monika Sims Since we started using Merged, our organic traffic has gone from nothing to close to 85% of our traffic. Merged has been very responsive and have worked with us iteratively to create a better product and define our messaging. I would highly recommend that Merged to anyone looking to drive traffic and refine their online presence. Michael SprouleConsultant Merged Media is easy to work with, responsive to my questions and concerns, and they always keep me informed about the progress of my project. In addition, their pricing is very competitive. Thank you, Merged Media, for the excellent service! Oro Immigration La Dee Da Gourmet Sauces has been working with the team at Merged Media for some time now, and we can honestly say they are fantastic to work with. They are always ready and willing to help in any way to help grow our brand. La Dee Da Gourmet Sauces Book Your Discovery Call Today - [Instagram Advertising Service](https://merged.ca/social-media-marketing/instagram-advertising/): Picture this: a platform used by millions of people every single day, fully equipped with all of the tools one could need to get their message out to the world. In such a hypothetical scenario, any business owner would be remiss to not invest every spare dollar and minute they have into it. Most savvy entrepreneurs would jump at the opportunity without hesitation. - [Event Marketing Agency](https://merged.ca/events/): The primarily online world we live in goes offline from time to time. When it does, people have equally limited attention spans. Experiential marketing is your best bet at connecting with them in a meaningful and memorable way. - [Copywriting Service](https://merged.ca/copywriting/): Does anyone even read anymore? Well, you sure are right now. And with that being the case, chances are the customers you want to reach are reading too. Say something meaningful with professional copywriting services from Merged Media. - [Facebook Advertising Service](https://merged.ca/social-media-marketing/facebook-advertising-service/): In 2024, 60% of Facebook users are interacting with brands. With 3 billion users, the META platform is just as powerful as ever to engage audiences and build awareness.  - [Home](https://merged.ca/home-2/): As a leading strategic agency Toronto, we deliver holistic approaches for companies who value results. With specialist experience in services like SEO optimization, social media management, advertising, and pay-per-click, we can transform your business through successful growth. - [SEO Services](https://merged.ca/seo-services/): 54% of all website traffic begins with an organic search. If you want your company to show up on results pages, a well-structured approach with a focus on SEO campaigns is essential. - [Privacy Policy](https://merged.ca/privacy-policy/): Welcome to Merged Media. Your privacy is critically important to us. Merged Media, located at 147 Wyndham St N Guelph, ON N1H 4E9, is committed to respecting the privacy of our clients and website visitors. This Privacy Policy outlines the types of information we collect, how it is used, and the steps we take to safeguard your data. - [Credit Card Authorization (USD)](https://merged.ca/credit-card-authorization-usd/): Are you in search of a digital marketing agency that you can rely on to deliver consistent results? Our marketing agency is based on three main pillars: reliability, honesty, and commitment. - [Credit Card Authorization](https://merged.ca/credit-card-authorization/): Are you in search of a digital marketing agency that you can rely on to deliver consistent results? Our marketing agency is based on three main pillars: reliability, honesty, and commitment. - [Thank you (Lightbox)](https://merged.ca/thank-you-for-lightbox/): Thanks for contacting us! We will get in touch with you shortly. - [Thank you](https://merged.ca/thank-you/): https://merged.ca/wp-content/uploads/2026/02/Merged-Media_-Your-Next-Steps-to-Online-Growth.mp4 - [Thank you (Contact)](https://merged.ca/thank-you-for-contact/): Thanks for contacting us! We will get in touch with you shortly. - [Contact](https://merged.ca/contact/): Let's Get Social - [Photography Services](https://merged.ca/photography-services/): In a world dominated by visuals, the power of a single photograph can speak volumes. At Merged Media, we believe in capturing not just images, but emotions, stories, and moments that resonate. Our professional photography services are designed to bring your brand's vision to life, one frame at a time. - [Video Production](https://merged.ca/video-production/): In the digital age, video content reigns supreme. Merged Media specializes in creating compelling videos that not only captivate but also convert. With our expertise spanning from scriptwriting to computer animation, we ensure your brand's story is told in the most engaging manner. - [Pay-Per-Click Marketing](https://merged.ca/pay-per-click-marketing/): Looking for a results-driven PPC advertising agency in Toronto? Look no further than Merged.ca. We are a premier digital marketing agency committed to helping businesses of all sizes achieve extraordinary marketing outcomes. - [Social Media Marketing](https://merged.ca/social-media-marketing/): Social media management helps you create and curate an experience on social platforms that promote your business in the right way. - [Web Design](https://merged.ca/web-design/): Don't let your web presence fall through Google's cracks. Hire a web design team that understands how to make your website successful. - [Website Hosting Solutions](https://merged.ca/website-hosting-solutions/): In the vast realm of the internet, your website deserves a hosting solution that ensures it's always accessible, fast, and secure. Merged Media provides top-tier website hosting services, ensuring your site remains a beacon of reliability in the digital ocean. - [Podcast](https://merged.ca/podcasts/): Merged Marketing Podcast Featured EPISODE PAST EPISODES WHERE TO SUBSCRIBE? - [Blog](https://merged.ca/blog/): Since launching Merged Media in 2019, our unstoppable team has grown into award-winning SEO and content marketing experts that customers turn to in order to increase their conversion rates to meet their ultimate business goals. Our strategy is simple: provide consistent data-driven results with quality marketing services in a budget-friendly manner and help you establish your online presence. - [About Us](https://merged.ca/team/): We're more than just a marketing company. We're real people who will get to know you and your business, working as an extension of your team to form your digital marketing department. Get to know us: ## Landing Pages - [green](https://merged.ca/green/) ## Digital Marketing Services - [Paid Social Media & Google Advertising](https://merged.ca/services/paid-social-media-google-advertising/): Increase your visibility and generate more revenue through high-impact Google, Meta, and other social media ads. With years of experience, our digital marketing agency knows exactly how to help you get the most out of your advertising budget. Convert more sales with high-visibility advertising, cost-per-click tracking, call-to-action testing, and retargeting, maximizing the return on your investment. - [SEO](https://merged.ca/services/seo/): If your website isn’t optimized, the people who are actively searching for your product or services can’t find you. You’re not going to rank on Google, which means you’re leaving money on the table. After conducting a Search Engine Optimization analysis, our content creators and your personal marketing manager can integrate local or organic keywords so your business will skyrocket to top-ranking positions. - [Search Engine Marketing (PPC)](https://merged.ca/services/search-engine-marketing-ppc/): Pay-per-click marketing is like a cheat code to find your target audience. With creative, customized PPC ads, we can drive customers directly to your website. Contact us to learn more about our digital strategy services and what sets us apart from other marketing agencies in Canada. - [Email Marketing](https://merged.ca/services/email-marketing/): The trick to a successful email marketing campaign is keeping your messages out of your customers’ junk folders. As one of the best digital marketing agencies in Canada, we have copywriters that can craft messages to keep your business not only top of mind but also at the top of your customers' inboxes. - [Photography & Video Production](https://merged.ca/services/photography-video-production/): Without quality photography and video production, you’re missing out on a plethora of advertising opportunities. Photography for your website, short brand commercials for Google, social media advertising, and short-form videos on organic social media and YouTube all help create impactful visual storytelling to connect with your customers. - [Web Design & Hosting](https://merged.ca/services/web-design-hosting/): Building a successful custom website is both an art and a science. There are two sides to the coin: both web design and web development. Your web development needs to fit into your overall digital strategy. Our web design team of highly-skilled designers will create a unique website for you to pull in customers and convert browsers into buyers. - [Social Media Marketing](https://merged.ca/services/social-media-marketing/): It’s common now for many buyers to turn to social media for shopping research and reviews even before a search engine. If you want to connect with your customers, you need a social media marketing company that will optimize content that actively engages and interacts with customers where they spend time: on social channels. - [Digital Marketing Campaign Experts](https://merged.ca/services/digital-marketing-campaign-experts/): It’s common now for many buyers to turn to social media for shopping research and reviews even before a search engine. If you want to connect with your customers, you need a social media marketing company that will optimize content that actively engages and interacts with customers where they spend time: on social channels. ## Testimonials - [Colin MacMillan](https://merged.ca/testimonials/colin-macmillan/): Our online presence and incoming leads to be directly impacted due to their work. We have grown from $200K in annual revenue to $1.3 million thanks to the endless leads that come through from Merged Media’s SEO and Social Media Marketing. - [Monika Sims](https://merged.ca/testimonials/monika-sims/): They have done a great job moving us up the rankings on Google (organically). They have also rebuilt our website to make it more SEO-friendly. I recommend them to any other business looking to get to the #1 spot on Google. You won’t regret it! - [Michael Sproule](https://merged.ca/testimonials/michael-sproule/): Since we started using Merged, our organic traffic has gone from nothing to close to 85% of our traffic. Merged has been very responsive and have worked with us iteratively to create a better product and define our messaging. I would highly recommend that Merged to anyone looking to drive traffic and refine their online presence. - [Oro Immigration](https://merged.ca/testimonials/oro-immigration/): Merged Media is easy to work with, responsive to my questions and concerns, and they always keep me informed about the progress of my project. In addition, their pricing is very competitive. Thank you, Merged Media, for the excellent service! - [La Dee Da Gourmet Sauces](https://merged.ca/testimonials/la-dee-da-gourmet-sauces/): La Dee Da Gourmet Sauces has been working with the team at Merged Media for some time now, and we can honestly say they are fantastic to work with. They are always ready and willing to help in any way to help grow our brand. ## Marketing Objectives - [Tech-powered Sales and Marketing Enablement:](https://merged.ca/marketing_objectives/tech-powered-sales-and-marketing-enablement/): We don’t stop at delivering impressive results. We build custom dashboards, CRMs and chatbots that seamlessly integrate into your company’s operation, empowering decision-making with data-driven insights. - [ROI-Focused Results:](https://merged.ca/marketing_objectives/roi-focused-results/): Our approach is grounded in transparency and accountability, ensuring that every ad dollar you invest in your will deliver results. That means if we utilize SEO, paid media and pay-per-click, you can count on seeing successful metrics for each of them. - [A Holistic Approach:](https://merged.ca/marketing_objectives/a-holistic-approach/): Every business is different, and we make sure to approach them that way. This may be harder work for us, but we create impressive strategies that help drive the most important metrics in lead generation and measure them with analytics. ## Podcast - [200 – Diversify or Die: The Critical Role of Variety in Marketing Success with Dave Kerr](https://merged.ca/podcast/200-diversify-or-die-the-critical-role-of-variety-in-marketing-success-with-dave-kerr/): In episode 200 of the ⁠Merged Marketing Podcast⁠, Jason and Dave discuss the importance of diversification in marketing strategies. They highlight the ever-changing landscape of digital marketing and the need for businesses to stand out and separate themselves from the competition. They emphasize the value of testing different platforms, creative elements, and messaging to find what works best for each business. They also stress the importance of tracking metrics and using data to make informed decisions. The hosts share their own experiences and insights gained from running their agency and working with clients. - [199 – Mastering TikTok for Business Success with Keenya Kelly](https://merged.ca/podcast/199-mastering-tiktok-for-business-success-with-keenya-kelly/): Dive into this enlightening episode of the Merged Marketing Podcast as we sit down with Keenya Kelly, the renowned Vertical Video Strategist who transformed her business using the power of TikTok. - [198 – Mastering B2B PR: Insights and Strategies](https://merged.ca/podcast/198-mastering-b2b-pr-insights-and-strategies/): In the episode “198 – Mastering B2B PR: Insights and Strategies with Michelle Garrett”, listeners are set to embark on an insightful journey exploring the nuances of B2B PR with expert Michelle Garrett. - [197 – The Post-iOS14 Playbook with Kyle Hoffman](https://merged.ca/podcast/197-the-post-ios14-playbook-with-kyle-hoffman/): In episode 197 today, we are privileged to host Kyle Hoffman to successfully discuss navigating the post-iOS 14 world. - [196 – Harnessing the Power of Paid Ads and User-Generated Content with Ashley Wright](https://merged.ca/podcast/196-harnessing-the-power-of-paid-ads-and-user-generated-content-with-ashley-wright/):  - [195 – Mastering the Art of Social First Video Marketing with Adam Chandler](https://merged.ca/podcast/195-mastering-the-art-of-social-first-video-marketing-with-adam-chandler/): Are you doing the proper video marketing on the right social media site? In episode 195 today, we talk about an area we have delved a little into, video. In specific, we discuss mastering the art of social first video marketing. Our subject matter expert today is Adam Chandler. He is the Founder of Reel Film, a film and animation production company helping businesses turn strategies and results. - [194 – Exploring the Challenges of Scaling with Performance Marketing with Faisal Siddiqui](https://merged.ca/podcast/194-exploring-the-challenges-of-scaling-with-performance-marketing-with-faisal-siddiqui/): Exploring the Challenges of Scaling with Performance Marketing - [193 – Unleashing the Potential for E-commerce Growth – Matas Kemzura](https://merged.ca/podcast/193-unleashing-the-potential-for-e-commerce-growth-matas-kemzura/): In today's fast-paced and interconnected world, what is the best way of Unleashing the Potential for E-commerce Growth? Digital marketing has become the cornerstone of success for businesses operating in the thriving realm of e-commerce. With the ever-expanding reach of the internet and the growing reliance on online shopping, mastering the art of digital marketing is essential for e-commerce ventures to stay competitive and reach their target audience effectively. - [192 – Unlocking the Secrets of Engaging B2B Social Media with Anthony Leung](https://merged.ca/podcast/192-unlocking-the-secrets-of-engaging-b2b-social-media-with-anthony-leung/): What are some of the Secrets of Engaging B2B Social Media ? Is your B2B social media sexy? In other words, do your customers find your B2B social media content appealing and compelling? - [191 – How to Foster a Mutually Supportive Relationship Between Marketing and Sales](https://merged.ca/podcast/191-how-to-foster-a-mutually-supportive-relationship-between-marketing-and-sales/): In episode 191, we discuss How to Foster a Mutually Supportive Relationship Between Marketing and Sales. Our subject matter expert today is Sean Campbell, CEO of Cascade Insight focuses on B2B Market Research. He has mentored companies in running successful and profitable professional services firms. He trains sales teams, turns doers into sellers to achieve exceptional performance, and balances marketing and sales efforts, so they're mutually supportive. - [190 – The art of SEO: Proven strategies for boosting sales and leads](https://merged.ca/podcast/190-the-art-of-seo/): The art of SEO. In today's digital landscape, where online visibility is paramount, businesses of all sizes strive to maximize their reach and attract potential customers. - [189 – Old AB testing vs New with Jeff Schaffer](https://merged.ca/podcast/189-old-ab-testing-vs-new-with-jeff-schaffer/): AB testing. Are you doing the proper AB testing for your business? listen in to find out. - [188 – The ROI of Podcasting: How to make your podcast profitable with Harry Morton](https://merged.ca/podcast/188-the-roi-of-podcasting-how-to-measure-the-success-of-your-show-with-harry-morton/): how to make your podcast profitable? - [187 – Self Funding Your Start Up vs. VC Investment with Dan Roberge](https://merged.ca/podcast/187-self-funding-your-start-up-vs-vc-investment-with-dan-roberge/): Self Funding Your Start Up vs. VC Investment - [186 – How To Leverage Your Google Business Profile For Local SEO with Aron Murch and Matt Herchel](https://merged.ca/podcast/186-how-to-leverage-your-google-business-profile-for-local-seo-with-aron-murch-and-matt-herchel/): leverage your Google business profile for local SEO - [185 – Why Human-Centered Approaches Are More Important Than Ever – with Darin Dawson](https://merged.ca/podcast/185-why-human-centered-approaches-are-more-important-than-ever-with-darin-dawson/):  Why Human-Centered Approaches Are More Important Than Ever - [184 – How To Be In Execution Mode 60% Of The Time with Kris Ward](https://merged.ca/podcast/184-how-to-be-in-execution-mode-60-of-the-time-with-kris-ward/): How To Be In Execution Mode 60% Of The Time with Kris Ward - [183 – Using First and Zero-Party Data to Improve Customer Lifetime Value with Valentin Radu](https://merged.ca/podcast/183-using-first-and-zero-party-data-to-improve-customer-lifetime-value-with-valentin-radu/): How can you use first and zero-party data to improve customer lifetime value? Our guest expert today is Valentin Radu, a seasoned entrepreneur who particularly likes customer value. Valentin Radu is the Founder and CEO of Omniconvert, a growth enabler for mid-size DTC eCommerce and retail companies looking to increase customer lifetime value and decrease customer acquisition costs. - [182 – Growing Your Influence: Elevating Your Personal Brand with Dylan Vanas](https://merged.ca/podcast/182-growing-your-influence-elevating-your-personal-brand-with-dylan-vanas/): Growing Your Influence: Elevating Your Personal Brand. Personal branding is the practice of creating and promoting a unique image or identity for oneself to establish a memorable and distinctive reputation. - [181- Creating Modern Digital Experiences with Shamir Duverseau](https://merged.ca/podcast/181-creating-modern-digital-experiences-with-shamir-duverseau/): Creating Modern Digital Experiences with Shamir Duverseau. - [180- Expanding Your Reach with Roundtable Marketing with Kevin Pettie and David Rankine](https://merged.ca/podcast/180-expanding-your-reach-with-roundtable-marketing-with-kevin-pettie-and-david-rankine/): Expanding Your Reach with Roundtable Marketing with Kevin Pettie and David Rankine. - [179- Do Successful LinkedIn Ad Campaigns Exist? With Ben Lund](https://merged.ca/podcast/179-do-successful-linkedin-ad-campaigns-exist-with-ben-lund/): Have you harnessed the power of LinkedIn ads? In today's episode, we explore the relevant subject of LinkedIn ads and their role in today's business. We are privileged to dissect this with Ben Lund. so in this episode we ask a very vital question: Do Successful LinkedIn Ad Campaigns Exist?  - [178 – How To Build Your Brand on TikTok with Megan Thompson](https://merged.ca/podcast/178-how-to-build-your-brand-on-tiktok-with-megan-thompson/):  - [177 – Why business owners should trust their instincts with digital media with Edward Nugent](https://merged.ca/podcast/177-why-business-owners-should-trust-their-instincts-with-digital-media-with-edward-nugent/): Why business owners should trust their instincts with digital media with Edward Nugent. - [176 – Overcoming the Challenges in Rebranding with Jim Heininger](https://merged.ca/podcast/176-overcoming-the-challenges-in-rebranding-with-jim-heininger/): Certainly! Rebranding can be an exciting and transformative experience for any business. Whether it's a fresh new logo, a revamped website, or a complete overhaul of the company's identity, rebranding can help businesses stay relevant and competitive in today's ever-changing market. In this episode, we host business branding expert Jim Heininger. He founded The Rebranding Experts in 2017 and has 30 years of business and brand strategy experience for P&G, McDonald's, Anheuser-Busch, and others. Jim's team believes rebranding should be a strategic growth accelerator, creating a forward-facing organization ready to grasp new opportunities. Jim coaches CEOs through the rebranding process, aligning their executive team and helping to execute complete name changes and new customer promises. He will help us explore the benefits of rebranding and what you can expect from the process. - [175 – Bank Loan to Caribbean Resort Owner with J. Kelly Sullivan](https://merged.ca/podcast/175-bank-loan-to-caribbean-resort-owner-with-j-kelly-sullivan/): How he started out in real estate -  Kelly is a developer and owner of Alive and Well Resorts, which includes Kokomo Botanical Resort. Kelly grew up in Mississauga, Ontario, Canada, and for decades now lives in the Turks and Caicos Islands. He learned from his real estate father and traveled in Asia. After seeking the best location for his resort, He created his own vertical in Southern Ontario from the supply side to install. With the help of efficient Canadian building technology, he ventured into building material distribution and construction. He had a dream and vision, and he started making it happen.  - [174 – Avoiding the “Content Graveyard” with Alan Silvestri](https://merged.ca/podcast/174/): In today’s episode, we discuss Avoiding the “Content Graveyard.” My guest expert today is Alan Silvestri, the founder, and CEO of Growth Gorilla. They help B2B SaaS companies promote their content to get high-quality publishers to link to it, increase traffic and sign-ups, and win at the SEO game. Alan is also a Back to the Future fanatic and daily drives a Delorean. - [173 – Strategies for Maximizing Your Time at Local Business Networking Events with John Reiser](https://merged.ca/podcast/173-strategies-for-maximizing-your-time-at-local-business-networking-events-with-john-reiser/):  Today’s episode discusses ‘Strategies for Maximizing Your Time at Local Business Networking Events’. My expert guide today is John Reiser, who runs frequent local business events. Motivation for John to the events industry: He started with community-based fundraising events that inspired him and his old friend to get into that space. How his events differentiate from others- John denotes that his events are always highly original, with people benefitting greatly from networking. The biggest attraction for attendees of his local events is often the trade show of more than 70 exhibitioners. They are keynote events on various relevant business topics from leading industry professionals. Lastly, networking is significant because you get face-to-face interaction with major players from the business community. How an attendee prepares for these events - John reckons that you should go in with a plan and know exactly what you are looking for. Also, take your time to have meaningful relationships with business professionals you will meet at the event and have your business card on hand. Strategies for maximizing time at a local business event - Our guest advise that you should seek to show up and leave with various meaningful contacts that will benefit your business. The best setup strategy for a vendor at a local business event - John reckons that the best strategy is to bring along some help, often in the form of one or two more people. These extra pairs will help you run things smoothly at your booth. Secondly, you should be ready to work your booth by engaging your audience in creative, differentiated ways. A friendly hook would serve as a great conversation starter. Thirdly, give an attendee a reason to choose you immediately, e.g., a special discount offer. Tips for vendors and attendees to do follow-ups after the event - John underscores that you should follow up on a lead immediately to ensure you get all the potential business. It would be best if you nurtured those relationships through follow-ups. However, it would help if you had an eye for good leads because you often may end with many leads at an event that are not worth your time. Finally, hear about John’s exciting choice of brand ambassador. Time Stamps (1:37) John’s journey to hosting local business events (2:20) Motivation for John to the events industry (3:40) How his events differentiate from others (6:30) How an attendee prepares for these events (8:09) Strategies for maximizing time at a local business event (10:12) The best setup strategy for a vendor at a local business event (15:38) Tips for vendors and attendees to do follow-ups after the event (25:26) John’s choice for his brand ambassador - [172 – How We Wrote ‘Drop The Mic Marketing’ with Mike Ulmer](https://merged.ca/podcast/172-how-we-wrote-drop-the-mic-marketing-with-mike-ulmer/):  In today's episode, I talk with my co-author, Mike Ulmer. We are talking about 'How We Wrote 'Drop The Mic Marketing .' Mike's bio speaks volumes: Aside from co-authoring Jason's debut book 'Drop The Mic Marketing,' Mike Ulmer has had an illustrious 25-year career in journalism, having worked for the Woodstock Sentinel-Review, The Hamilton Spectator, The Hockey News, Southam News, National Post, and The Toronto Sun, where he served as a sports columnist for seven years. He has also authored 12 books, and his opinion pieces have been featured in the four major Toronto-based dailies: The Sun, The Globe and Mail, The National Post, and The Toronto Star. I asked Mike about the process of information gathering, which included him asking me "business-unrelated" personal questions. He clearly explains the necessity to establish a comfortable environment where they can trust that the author is a good listener. It gives the reader clarity of who you are, what and why you did the things you did. Next, I pose to Mike the question of what comes after the research process. He says that he and his team referred to the recorded audio manuscript to keep up with the authenticity of my story. Mike says it was the first time he worked with a "Japanese figure in gangster rapper" who loved doing music but loved marketing the music. He says he was drawn to my evolution from singing behind the mic to talking behind the mic to doing digital marketing, which he rightly observes is where my heart is. Moving on, we talk about the relevance of baseball player Joe Dimaggio in the book. Mike illustrates how Dimaggio became a successful brand ambassador, having evolved from a baseball player. It perfectly relates to my story as a former "failed rockstar" to a well-performing digital marketer. Next, I seek from Mike some of the hacks in research for the book's direction. Mike admits he has no secret tricks but relies on his brain, which naturally harbors information. He has a head with a library of ideas. Working on the initial script with the client - At this stage, Mike says he gathers just small details from the client. I was glad he threw in some cool superlatives to describe me: "a great client and fun guy ."A takeaway quote from him is, "Once you know who the principal star is, your book is done, for the rest is just details." Examples of other "failed Japanese rockstars" - Mike tells us a story of his former client, Mark, in his book "The 50-year-old Millenial." Mark did not have a proposition, which is the foundation of every story in a book. In the book, he carves a more radical proposition for a fresh culture of servant leadership, challenging the conventional leadership style in business. My guest advises that you should not stop learning when writing a book because you get to review everything. The exciting story of Ron Foxcroft - An official baseball referee, Ron spent US$300,000 on three Fox 40 whistles he invented that anyone did not want. The math wasn't good at all. During one big match officials convention, he walked out to the compound in the middle of the night and blew his whistle loudly. The attending referees worldwide were startled by the sound of the whistle and wanted it immediately, marking the beginning of Ron's empire. Buy Drop The Mic Marketing; How To Find Your Social Media Voice Time stamps (1:08) Introduction to today's topic and guest (2:19) Mike's journey to writing books (4:35) Information gathering during the initial stages (9:25) What next after the research process (14:40) The relevance of baseballer Joe Dimaggio (16:07) Hacks in research for the direction of the book (17:14) Working on the initial script with the client (19:15) Examples of other "failed Japanese rockstars." (21:38) The exciting story of Ron Foxcroft - [171 – There’s More Than One Way To Skin a Cat with Lead Generation with Ian McRae from LeadsCon](https://merged.ca/podcast/171-theres-more-than-one-way-to-skin-a-cat-with-lead-generation-with-ian-mcrae-from-leadscon/):  In today’s special episode, LeadsCon Podcast host Ian McRae speaks with fellow guest and me, Collin MacMillan, of Riverwood landscape. We are tackling the ever-large and relevant topic of lead magnets. Collin starts us off with an insight into the landscaping industry, its boom, and the early days of operation of his company. He observes that the landscaping industry has experienced rapid growth over the last decade but remains fragmented. Most landscaping businesses are in the US$500 -1 million revenue bracket, mostly owner–operated. In this regard, the marketing budget allocation to generating successful lead magnets is generally limited. My first question from host Ian pertains to the cost and quality of lead magnets. As I always insist, the goal is to find lead magnets to get you the lowest cost per lead. You then want to leverage these lead magnets to attract people off social media to a more controlled environment i.e., email. In other words, the lead magnet topic is bait for the audience. Collin gives his perspective on the effects of Covid-19 on his landscaping business. In unexpected ways, the pandemic was largely a blessing in disguise for the landscaping industry. Due to the lockdown, many people forced to remain in their homes found themselves with relatively more money that could be channeled into landscaping projects. As such, his company realigned its marketing efforts by toning down on ad words and paid clicks. Instead, they focused more on brand awareness and longer-term needs. I chime in with what Merged Marketing did on its part: we pivoted into the home services industry with such landscaping businesses as Riverwood. Host Ian takes me on my digital marketing journey with a question on how I leveraged emerging social media during the early days. In 2007, while I was head of a music band, Facebook was only starting, and many businesses still needed to leverage the platform for marketing. On my part, however, my digital journey evolved with the evolution of Facebook by pivoting and trying out new ad placements as they emerged in that space. Then I had my epiphany that Marketing was where I wanted to go forthwith. Host Ian seeks Collin’s thoughts on the tactics for assessing the success of our lead magnet generation. Collin underscores the need to generate data and track where your leads stem from. He argues that you stand to benefit a great deal if you track your leads with CRM. Finally, host Ian seeks our thoughts on what we look forward to from the forthcoming LeadsCon Las Vegas 2023. As a frequent attendee of digital marketing conferences, I am most excited about attending one focused explicitly on leads which will be my first. On his part, Collin admits that, unlike myself, he has only been to a few marketing-focus conventions, but he is looking forward to the entire convention and learning a lot. Time Stamps (0:40) Background introduction of guests Colin MacMillan and Jason Hunt (2:10) The growth of the landscaping industry and challenges ((4:37) Cost and quality challenges of lead magnets generation in the landscaping industry (8:10) Marketing readjustments in the landscaping industry during covid-19 pandemic (11:05) Digital marketing journey for Json Hunt: Leveraging social media for marketing during the early days (13:10) Tactics for assessing the success of your lead magnet generations (15:05) What are you looking forwards to in the forthcoming LeadsCon Las Vegas 2023 marketing convention - [170 – The 4 C’s To Selling Using META with Jason Hunt](https://merged.ca/podcast/170-the-4-cs-to-selling-using-meta-with-jason-hunt/): In today’s episode, I am privileged to host myself to talk about the 4C’s To Selling via META. As many of you may be aware, META is an umbrella for the leading social media sites, including Facebook, Instagram, WhatsApp, Messenger, and Meta Quest. This is a very important subject in 2023, given that how we use Meta (Facebook, Instagram, Whatsapp) is no longer the same. The 4C’s to selling via Meta that I will be unwrapping in today’s episode are Content, Credibility, Conversation, and Conversion. Today, it is remarkably different in how we deploy our ads, our assets, and the creative, which are ever tweaking and changing. In 2023 and going forward, creating content specific to the particular platform underneath META is highly necessary. Given that a successful Instagram piece of content may sometimes replicate a different success on a Facebook feed, it is crucial that we split the content into relevant clips. We are better off having a plethora of content and testing it on various platforms to realize where it best fits. Also, in today’s solo episode, I address whether to use still pictures or video content on Meta’s platform for success. From our experience at Merged, we often find video content having greater success rates with the audience nowadays than still images which worked well in the past. I underscore the importance of having a brand ambassador as the face of the company in your Meta ads. This builds a sense of familiarity and trusts with the audience. In terms of credibility, I argue for the need to leverage it in your retargeting ads. In other words, you need to complement that content with a secondary piece that supports whatever you are talking about in the initial video. In the 3rd C, I share some tricks and hacks on tailoring your communication through a nurture email sequence. Regarding conversion, it is important not to force things, leaving the purchase decision to the potential client. This can save you from buyer’s remorse and keep your convert for longer as a paying client.  Key Time Stamps (0:01) Jason’s introduction of the 4C’s to Selling Using Meta (1:26) The 1st C: Content - You want to test multiple variations of the content and pair them against each other to see which one performs best with on Facebook platform and its algorithm (4:00) Still images versus video: Often, video content works much better; it is always wise to have a brand ambassador as the familiar face for your audience consistently (6:05) The 2nd C: Credibility - Use it in your retargeting ads to complement your initial video content (The more familiar you are with the audience, the lower your lead cost becomes) (9:16) The 3rd C: Conversation: Pivot your audience into a warm conversation by putting them on a nurture sequence through email (13:41) Conversion: Let the person decide on when to purchase, don’t force on them (If the decision to be a client is theirs, then they will be your client for a long time) (15:04) Example of a Merged successful campaign that utilized these concepts (16:37) Conclusion and Jason’s contact information - [169 – Are airline loyalty businesses worth more than the airline itself with Mark Ross-Smith](https://merged.ca/podcast/169-are-airline-loyalty-businesses-worth-more-than-the-airline-itself-with-mark-ross-smith/): In today's episode, we are dissecting whether airline loyalty businesses are worth more than the airline itself. My guest today is Mark Ross-Smith, a tech entrepreneur in the airline industry. Loyalty business is proving increasingly profitable, with the value of some mileage sales surpassing that of the core operations. Recent research findings indicate that loyalty programs bring upwards of 50% of airline income of the airline's total revenue. On the day's topic, Mark observes that loyalty programs such as mile sales are worth more than effective while the airline itself is worth nothing. At the same time, our guest notes some other examples of loyalty programs being more valuable than the core business. As Mark observes, airlines have successfully leveraged loyalty programs to drive high emotion around a product that people wouldn't otherwise buy. Indeed, it would only do fair justice to this subject if we addressed social media's role in pushing airlines' loyalty programs. Mark uses examples of success stories such as Singapore and Malaysia airlines to explain the undisputable role of social media marketing today.  While today's topic is outside a lot of things that we talk about relating to marketing, it is highly relevant to any frequent traveler, marketing director, or entrepreneur. Finally, get to hear about Mark's selection of his brand ambassador. It is a relevant one from a film character. Enjoy this period. linkedin.com/in/markrosssmith traveldatadaily.com  loyaltydata.co   Key Timecodes (1:25) Mark’s journey to being “Mr. Loyalty.” (2:51) cheap flights can be very expensive (the flights are cheap but everything else costs an arm and a leg) (5:06) Why he loves Heathrow over Gatwick (5:35) Singapore airport - a cut above the rest (6:55) How can an airline increase its loyalty through its lounge service? (9:30) Are airline loyalty businesses worth more than the airline itself? (12:20) Other examples of unprofitable core businesses and profitable loyalty programs (14:35) Success stories of airlines leveraging social media to market their loyalty programs (17:10) Use of influencer marketing and brand ambassador by airlines (19:30) Loyalty versus lowest price dilemma for customer (23:23) Conclusion and Mark’s contact information (23:51) Mark’s choice of brand ambassador for Statusmatch. - [168 – Streamlining your business operations through systems & processes with Marquis Murray](https://merged.ca/podcast/168-streamlining-your-business-operations-through-systems-processes-with-marquis-murray/): Streamlining your business operations through systems & processes with Marquis Murray. In today's episode, I am privileged to talk with a fellow Canadian on a topic I am passionate about, systems and processes for business. In all honesty, Marquis dissects this topical area rather authoritatively and eloquently. With the rapid pace of digital transformation in the business environment, every organization is increasingly looking to streamline its workflows. Indeed, we must emphasize the importance of streamlining your business operations. The list of benefits is long: improved efficiency, greater customer satisfaction, improved competitiveness, and reduced cost of doing business, among others.  Marquis shares with us how he reinvented himself after suffering almost 70 percent of clients during Covid 19. His story is a testament to the importance of a business's flexibility and pivoting accordingly in facing challenges. In addition, he enlightens us on how to conduct a proper survey within a team and use the feedback to improve systems and processes in the business. Better still, he provides a real-life example of a success story on what process improvement can work magic for a business.  At the end of this insightful episode, Marquis nominates a benefitting brand representative for his company. This episode, while shorter than our usual ones, is a listen worth your ears. Grab your pen and notebook and discover how to streamline your business operations for the greater good of your organization.  Facebook Instagram Twitter LinkedIn  Key Timecodes (1:02) Marquis’ background and journey (4:44)The importance of having flexibility in a digital agency (6:07) How does a business know there is a problem (9:10) Addressing internal issues through team feedback (11:13) How process improvement helps with quiet quitters (The biggest aspect of process improvement, and how you can be successful with it, is by including your team) (14:03) How to best survey a team (16:24) Key strategies for implementing effective systems  (18:41) Example of a success story: Agency (20:24) Marquis' contact information   - [167 – Marketing Systems for Tiny Teams & Budgets with Sarah Noel Block](https://merged.ca/podcast/167-marketing-systems-for-tiny-teams-budgets-with-sarah-noel-block/): Marketing Systems for Tiny Teams & Budgets with Sarah Noel Block. - [166 – Christy Pettit – Establishing a ‘Mentoring Mindset’](https://merged.ca/podcast/166-establishing-a-mentoring-mindset/): Establishing a Mentoring Mindset. A mentoring program is one of the most crucial and impactful tools a business can use to develop extraordinary talent and realize improved results. A mentoring mindset can be the byproduct of growing relationships with your networks. In today's episode, we are talking about establishing a mentoring mindset. Our guest on today's show is Christy, CEO and co-founder of Pollinate Networks Inc. As Christy observes, mentoring is not a purely one-way street exercise. She laments that, in the spirit of reverse engineering, anyone can learn something from anyone, regardless of age or seniority. Indeed, an excellent mentoring program cuts both ways: it measures the mentee and the mentor. In this regard, Christy advises that you bring a mentoring mindset to all your relationships to realize growth. With a mentoring mindset, you will develop a culture of continuous learning. As Christy explains, reverse mentoring helps a mentor learn from a mentee. It is a knowledge exchange program because the mentor can hear about the other person's cares, concerns, and experiences. In this respect, it is increasingly becoming an organization's mindset and skill set. Our guest underscores that a mentoring perspective's core is the willingness to learn from anybody. Christy gives us valuable perspectives about being an excellent mentor in this episode. She likens a good mentor to a human whiteboard: you map it out and get a chance to try it out. In the end, Christy surprises us with her unorthodox brand representative choice. Enjoy this episode! LinkedIn Website  Key Timecodes (1:06) Background introduction to Christy (2:11) Christy's definition of a mentor (4:02) Target clients for the mentoring program (5:20) Typical gap between mentor and mentee (Mentorship is the magic of talking to someone who has done what you are trying to do). (7:35) Bringing a mentoring mindset into all your relationships  (10:34) Leveraging your strengths to mentor others (12:58) Who is a credible mentor? (A good mentor is like a human whiteboard)  (14:43) Measurable results to expect from a mentoring program (16:56) Mentorship program as a means of growing your network (18:42) Matching a mentor and mentee perfectly (20:21) Role of artificial intelligence and intelligent algorithms in mentoring programs (22:15)   Matching pairs versus groups  (24:29) Christy's contact information (23:49) Christy unorthodox choice of brand representative - [165 – How We Generated 2,377 Leads For a Caribbean Resort – Jay and Dave](https://merged.ca/podcast/165-how-we-generated-2377-leads-for-a-caribbean-resort-jay-and-dave/):  - [164 – Create Epic Lead Magnets Your Prospects Can’t Ignore with Jason Hunt](https://merged.ca/podcast/164-lead-magnets-your-prospects-cant-ignore-with-jason-hunt/): Lead Magnets Your Prospects Can't Ignore with Jason Hunt. - [163 – TikTok Growth Hacks for Businesses with James Cooke](https://merged.ca/podcast/163/): TikTok has exploded in popularity over the past few years, becoming one of the most downloaded apps in the world and attracting millions of users. If you're looking to grow your TikTok presence, there are several growth hacks you can try to increase your following and get more views on your videos. Here are some tips to help you get started: - [162 – The Elements of a Successful Advertisement with Dave Kerr](https://merged.ca/podcast/162-the-elements-of-a-successful-advertisement-with-dave-kerr/): Social media advertising has become an increasingly popular and effective way for businesses to reach their target audience and promote their products or services. However, creating a successful social media advertisement requires more than just throwing up a banner ad or sponsored post. Here are some key elements to consider when creating a social media advertisement: - [161 – Discovering The Optimal Campaign Strategy For Your Business with Dave Kerr](https://merged.ca/podcast/161-discovering-the-optimal-campaign-strategy-for-your-business-with-dave-kerr/): Finding the optimal social media campaign strategy for your business can be a challenge, especially with so many different platforms and options to choose from. However, with a little bit of planning and experimentation, you can discover a strategy that works best for your business and helps you achieve your goals. Here are some tips to help you get started: - [160 – Instagram Follower Growth Tips with Raymond Ahn](https://merged.ca/podcast/160-instagram-follower-growth-tips-with-raymond-ahn/): You often put in your brains and brawn to develop that Instagram content to grow your follower base. Yet you need help understanding why your follower numbers still need to improve. All you ever manage is just a few comments or likes from a handful of your followers. How is it that many other Instagram content creators in your niche are attracting and growing their follower numbers? You must wonder! - [159 – How To Create Multi-Use Content to Maximize Your Marketing Reach with Mandi Gould](https://merged.ca/podcast/159-how-to-create-multi-use-content-to-maximize-your-marketing-reach-with-mandi-gould/): How To Create Multi-Use Content to Maximize Your Marketing Reach with Mandi Gould How To Create Multi-Use Content to Maximize Your Marketing Reach with Mandi Gould. If you're going to the trouble of creating content, shouldn't you be sure that it's reaching the maximum possible visibility across your marketing channels? In today’s competitive, fast-changing business environment, it can prove challenging for a small or medium business to create original, consistent and impactful multi-use content. You can gradually grow your organic social media reach and close more sales by being thorough in the way that you leverage multi-use content. Our expert today is our very own Mandi Gould at Merge Media, who shares how you can optimize your marketing content on TikTok, Instagram, YouTube, Pinterest, and Facebook. As you will learn in this highly informative episode, multi-use content is worlds apart from merely copying content from one social media site to the next. Mandi underscores the need to reposition your content that functioned successfully on YouTube, for instance, before pushing the message to TikTok or Instagram. Indeed you can use clips from the video you uploaded on Facebook to create an interesting Instagram Reel that your target followers will appreciate. Alternatively, you can create a great tweet by borrowing words from your most successful post to your Instagram caption. Only some messages will be appropriate for some marketing platforms; thus, you should tweak each message to fit. Furthermore, she gives a thorough understanding of ever-green content and its essential place in today’s digital marketing. With a greater focus on Tik-Tok, Mandi provides best practices for successfully using your multi-use marketing content. She rightly advises the need to hop on trends and find ways to adapt them to your niche. In general, learn from our expert how you can utilize that awesome videos, graphics, or text across multiple platforms to grow your marketing reach. As is our tradition, discover Mandi’s pick for our company’s brand ambassador.  Key Timecodes (1:27) Background introduction to Mandi Gould (3:15) Mandi’s breakdown of multi-use content (5:00) The problem of copy and pasting for multi-use content (6:03) The meaning of ever-green content and its significance (9:30) Re-optimizing previously posted content to maximize your marketing reach (Don't shy away from repurposing or reposting content) (11:05) People expect to see it again if it is important (13:21) Best practices on Pinterest for multi-use content (18:15) Opportunities for small and medium businesses on Tik-Tok (20:55) Leveraging multi-use content on Tik-Tok for a wider audience (23:38) Common mistakes marketers make with social media marketing (23:48) Put in the work in your multi-use content - [158 | The Jump-Off Point For Starting An SEO Program with Todd Foster](https://merged.ca/podcast/158-the-jump-off-point-for-starting-an-seo-program-with-todd-foster/): The Jump-Off Point For Starting An SEO Program with Todd Foster The Jump-Off Point For Starting An SEO Program with Todd Foster. Is it about time your business benefited from an SEO program? Search Engine Optimization (SEO) is increasingly the go-to strategy for organizations to boost the ranking of their websites in search engines. Knowing the perfect jump-off point for starting an SEO program can be a rather complicated affair. It is crucial to get that timing right if you intend for your brand to climb in google search rankings by standing out from competitors. Many SEO agencies promise great results within 4 to 6 months of running the program but is that often the case? As Todd cautions, plenty of overly cheap SEO programs on offer would not deliver the rankings sought after. Discover some of the right questions you should ask a potential SEO company before entrusting your cherished brand with them. The key takeaway from this insightful episode is the need to stay consistent with your SEO program, given the ever-changing trends on Google. Staying dormant in the SEO game can adversely affect your website and, by extension bottom line. Have you ever wondered why SEO packages often vary from one agency to another? Yet still, do you have the proper budget and expectations for your SEO program? For answers to these questions and more, get insights from our SEO expert Todd Foster in this episode. Learn how to leverage your SEO program to the fullest today! Key Timecodes (2:09) Introduction to Todd Foster (2:44) Todd’s inspiration for getting into the SEO business (3:40) Keeping with the trends in the SEO business (4:48) Tips to keep in touch with Google updates of SEOs (6:00) Risk of working with a cheap budget for your SEO program (7:10) Why SEO prices vary from company to company (8:02) When does a company know it is ready to deploy an SEO program? (9:03) How quickly can SEO results be expected (10:09) Key questions to ask SEO agencies before taking them on (12:20) Leveraging the safe SEO tool (14:37) Most significant trends in SEO programs (15:50) Recommended SEO program strategies for seasonal business (18:15) Process of onboarding a new client for the SEO program (19:50) How the SEO program grew a landscaping company to a multi-million franchise (22:23) Replicating ranking success for mother company to franchises - [157 | Do Marketing Funnels Still Work? – Piyush Kukreja](https://merged.ca/podcast/157-do-marketing-funnels-still-work-piyush-kukreja/): Do Marketing Funnels Still Work? - Piyush Kukreja Do Marketing Funnels Still Work? - Piyush Kukreja. Funnels have been part and parcel of marketing and sales processes. However, with the advancement of technology and change in consumer behavior, you may wonder if funnels still have a place in today’s way of doing business.  In this episode, we hear from a digital marketing expert about the place of funnels in modern-day business. He shares with us the six steps of his growth funnel domination framework and how it wins in the game of sales and marketing today. The undisputable overall verdict is in the affirmative that funnels are still crucial. He is a Digital Growth Consultant running a Performance Marketing and Funnel Agency helping start-ups scale to 7 Figures. International Best Selling Author International Keynote Speaker. Please welcome Piyush Kukreja.    Key Timecodes (01:40) Piyush Kukreja career background in digital marketing (05:59) What does he attribute the successful downloads of his e-book to? (Focus on few targeted follower clients than many non-client followers) (11:10)What are growth funnels? The 6-step growth funnel domination framework (11:28) Step 1: Foundation - create a profile for the primary customer (14:14) Step 2: Mapping your funnel (15:12) Guide to creating your own small quizzes from codecanyon.net (17:15) Step 3: seeking targeted quality traffic (18:39) Show the right message at the right time on the right platform (19:14) Research for targeted messaging (20:39) Step 4: Launching the product: direct traffic on the landing page and leverage email automation (30:41) Step 5: Using heat map and google analytics (32:32) Step 6: Scale your funnels to the moon (33:36) Piyush’s contact information - [156 | How to close sales faster with automation with Kevin Snow](https://merged.ca/podcast/156-how-to-close-sales-faster-with-automation-with-kevin-snow/):  - [155 | How to Create Landing Pages That Convert – Alisha Conlin-Hurd](https://merged.ca/podcast/155-how-to-create-landing-pages-that-convert-alisha-conlin-hurd/): How to Create Landing Pages That Convert. - [154 | How To Connect Your Marketing to Revenue – Steffen Hedebrandt](https://merged.ca/podcast/154-how-to-connect-your-marketing-to-revenue-steffen-hedebrandt/): How To Connect Your Marketing to Revenue. - [153 | Content Marketing Made Simple – Jesse Schoberg](https://merged.ca/podcast/153-content-marketing-made-simple/): Content Marketing Made Simple - Jesse Schoberg Are you a content writer struggling with getting traffic to your content or blog posts? In this episode, we dive deep into the nitty gritty of content writing. We discuss the challenges and hurdles experienced when producing and publishing content. Learn how to optimize your content effectively and how best to implement your SEO strategy. We talk about how to write good content correctly that will help your content rank and drive traffic. Finally, we indulge in AI-generated content, its impact, and what the future is for content writing and marketing. Originally from the States, Jesse has been living around the world for over a decade. To help us through this topic, We host a developer by trade who has been managing remote teams for over 15 years. Recently selling his other projects, he’s now co-founded DropInBlog, where he focuses his time as CEO. Please welcome Jesse Schoberg.  Key Timecodes (1:26) Jesse Schoberg’s Background (3:02) How Jesse landed in Thailand (3:57) Content marketing huddles and Challenges (6:13) SEO implementation in content marketing (8:32) What is the correct writing style? (9:43) The AI-generated content (11:52) The future of content Marketing (15:22) The process of writing content (18:13)The tools and platforms to use in content writing (21:17) How to utilize social media in the content marketing plan (23:27) Get in touch with Jesse Schoberg - [152 | How companies can differentiate themselves in a crowded field with Alannah Della Vedova](https://merged.ca/podcast/152-how-can-companies-differentiate-themselves-in-a-crowded-field/): How companies can differentiate themselves in a crowded field with Alannah Della Vedova. How can companies differentiate themselves in a crowded field? My guest on today's episode is Alannah Della, brand director of FanDuel. - [151 | How to get started in affiliate marketing – John Wright](https://merged.ca/podcast/151-how-to-get-started-in-affiliate-marketing-john-wright/):  - [150 | Make your business stand out from the crowd with Matthew Stibbe](https://merged.ca/podcast/150-make-your-business-stand-out-from-the-crowd-with-matthew-stibbe/): Matthew Stibbe Make your business stand out from the crowd. In this episode, we're talking about how a business can differentiate itself and stand out from the crowd. And my guest on this episode is Matthew Stibba. Matthew is a serial entrepreneur, marketing maven, writer, pilot and wine enthusiast, but not necessarily all in that order. He created marketing strategies, content, and campaigns for clients including Microsoft, Google, LinkedIn, and HP, and contributed to Wired, Forbes, and Popular Science. He knows his content marketing, and we're going to talk about some ways you can get your business to stand out through content marketing and some of the hacks you need to avoid as we enter 2023. Without further ado, let's kick it to my chat with Matthew.  Key Timecodes Matthew Stibbe’s background(1:34) What articulate marketing specializes in(2:13) Specific Niches articulate marketing specializes in(3:08) Challenges Tech companies are facing(11:41) The AI content(15:32) Make your brand stand out from the crowd(23:03) Get in Touch(26:53) - [149 | No Scaling Problem is Too Big to Solve with Gabriela Pulido](https://merged.ca/podcast/149-no-scaling-problem-is-too-big-to-solve-with-gabriela-pulido/): No Scaling Problem is Too Big to Solve. Is your business relying entirely on referrals? Do you want to take it to the next level but you are wondering how and where to start? In this episode, we narrow down on scaling. We discuss what scaling is in relation to business, the challenges experienced while scaling, and most importantly the steps to take to achieve this. - [148 | How to prepare for a recession with Kyle Kotack](https://merged.ca/podcast/148-how-to-prepare-for-a-recession-with-kyle-kotack/): Is there a looming recession? If YES, how do you best prepare for it? In this episode, we discuss in depth what impacts (negative and positive)recession has on small businesses. We dive deeper into ways your business can come out of this and ways to pivot through the recession period. To help us through this topic, we host the President of Skylar Media an integrated digital agency that builds strategic solutions that solve real business challenges through a focus on brand, tech, and data, for forward-thinking clients throughout North America. Please welcome Kyle Kotack. - [147 | The Marketing Strategies of a 7-Figure Ecommerce Business with Greg Potapenko](https://merged.ca/podcast/147-the-marketing-strategies-of-a-7-figure-ecommerce-business-with-greg-potapenko/):  - [146 | The Best Ways To Grow A Local Business Online with Chris Pistorius](https://merged.ca/podcast/146-the-best-ways-to-grow-a-local-business-online/): What are  the best ways to grow a local business online? How can you get the right leads that convert for you? In this episode we speak to an online marketer with over 15 years of experience in dental marketing, Chris Pistorius. - [145 | How To Reach Your Goals By Using The Power Of The Mind with Rosetta Qadhi](https://merged.ca/podcast/145-how-to-reach-your-goals-by-using-the-power-of-the-mind-with-rosetta-qadhi/): In this episode, we're talking about how to reach your goals by using the power of the mind. My guest on today's episode is the CEO of the Thinking Grow Rich Caribbean Institute, a company called Life redesigned CFO of Q Solutions company real estate investor, clinical Hypnotherapist NLP, master practitioner, show host, author, and motivational speaker. She's a self-made businesswoman who defied the odds growing up, taking it upon herself to change her circumstances through the power of visualization. We're going to talk about the blueprint that she created for herself to manifest those dreams that she was able to achieve. This episode is geared towards entrepreneurs and small business owners, but it is also geared towards anybody that has dreams that they want to manifest and they want to attain and achieve. Without further ado, let's welcome Rosetta Qadhi. - [144 | How To Plan For An In-Person Conference with Cristina Cernei](https://merged.ca/podcast/144-how-to-plan-for-an-in-person-conference-with-cristina-cernei/): There's been such a lull in traveling and having that face-to-face networking that it's a void that definitely needs to be filled. There is a  huge appreciation for these in-person conferences and events. You just can't get on that same level with somebody through a Zoom call or through a Google meet. There are experiences that happen at trade shows, at events, dinners, drinks, all that sort of stuff that happens and the memories that are made. In this episode, we're going to dive into in-person conference networking and some of the things that you need to do to prepare yourself for that upcoming conference. AWSummit has a Trade show coming up at the end of August, which is taking place in Bucharest, Romania and this event makes this episode very informative and engaging. We speak to an event manager at AWSummit. Please welcome Cernei Cristina. - [143 | How To Close More Leads Through Email with Luke Charlton](https://merged.ca/podcast/143-how-to-close-more-leads-through-email-with-luke-charlton/): How can you close more leads through email? My guest on today's episode is a client attraction specialist who works exclusively with coaches. He's helped over 10 coaches grow their businesses with paid ads and email marketing spanning 70 plus niches. He has a great resume as he has worked with a ton of well-known names in the advertising industry. He's got a very interesting strategy for nurturing that email list that you have and how to keep yourself not just top of mind, but position yourself as a well-known and trusted source not just in the niche that you're in, but also on a personal level as well. He breaks in and shares his entire strategy on how he nurtures his email list and gets them to close more frequently. Without further ado, let's welcome Luke Charlton. - [142 | What high-achievers get wrong about career success with Brooke Taylor](https://merged.ca/podcast/142-what-high-achievers-get-wrong-about-career-success-with-brooke-taylor/): What do high achievers get wrong about career success? My guest on today's episode is a career coach for conscious female leaders and a former Googler. Her transformational Group Coaching programs and workshops at companies like Google, Uber, and McKinsley have changed the lives of over 30 women globally. We're going to dissect topics such as the success wound. We're going to uncover what the success wound is and why it is critical to healing at the individual, organizational, societal, and global levels. We're also going to talk about the career achievement trap, the unspoken myths high achievers buy into about career success and fulfillment that keeps them trapped. Please welcome Brooke Taylor. - [141 | Turning Buyers into Repeat Customers and Brand Advocates with Ed Frame](https://merged.ca/podcast/141-turning-buyers-into-repeat-customers-and-brand-advocates-with-ed-frame/): In this episode, we're turning buyers into repeat customers and brand advocates. And my guest on today's show is Ed Frame. Ed is the founder of Accessories Exemplify, all the way from Melbourne, Australia. He designed to exemplify to help businesses work with customers that truly appreciate them. They focus on getting qualified leads that turn them into long-term satisfied customers. Now, today I'm pretty confident we are going to reframe the conversation here and talk about the way that you are not just generating leads and not just closing sales, but what are you doing in your post-sales process to get that repeat customer and to get that or create that brand advocate? We talked about several of the tactics that Ed uses as well as the ones that we use at merged Media to get repeat clients spending more and using more of our services, which allows us in turn, a chance to provide more value to our clients. I'm sure you're going to love this episode with Ed Frame. - [140 |  How To Create Customer Generating Quizzes with Ellen Koronet](https://merged.ca/podcast/140-how-to-create-customer-generating-quizzes-with-ellen-koronet/): When it comes to marketing and lead generation, you can actually engage any brand heart to heart only if you asked the right questions. In this episode, you will learn how to get and convert your right leads into actual customers/clients through quizzes. We speak to an Applied Anthropologist, who designs quizzes and assessments that bypass habitual thinking, and explain and predict behavior while broadcasting compelling brand brilliance, leaving prospects with a compelling call to action. Please welcome Ellen Koronet. Website LinkedIn Key Timecodes Ellen Koronet’s marketing journey(1:59) The engagement in quizzes in 2022(3:03) How to lead a potential customer to selecting your product or service(4:22) The process of coming up with right questions(5:38) Generating traffic to the quiz on the website(7:23) How to entice leads to take the quiz(9:10) The perfect amount of questions that should be asked(10:39) How to embed the quizes(14:05) Coming up with questions for a specific Niche(15:30) The right questions will get you the right leads(16:50) What next after taking the quiz? The call to action(20:20) Industries that work better with quizzes(21:32) Get in touch with Ellen Koronet(23:02)   - [139 | How to Create Category Leading Podcasts with Prarthana Sibal](https://merged.ca/podcast/139-how-to-create-category-leading-podcasts-with-prarthana-sibal/): Are you thinking of starting your own podcast and you don't know where and how to start? Do you already have a podcast and you are struggling to find suitable guests to help your show grow? well in this episode, we discuss ways and tricks of how you can get the audience to your show by maintaining consistency. We host the Head of Client Services at award-winning B2B Podcast Agency Pikkal & Co. She has managed over 1,000 Podcast Episodes from idea to launch. Please welcome Prarthana Sibal. - [138 | Is Organic Social Media Still Relevant? with Ross Gray](https://merged.ca/podcast/138-is-organic-social-media-still-relevant-with-ross-gray/): Is social media organic posting still relevant in 2022? In this episode, we are going to dive deeper into how social media organic posting has evolved. We discuss ways of how to make your content convert for you, what works and what should be considered a waste of your time and marketing resources. What are some of the new emerging social media platforms that you should look out for? - [137 | Merit Kahn – Four Magic Words That Transform Sales & Marketing](https://merged.ca/podcast/137-merit-kahn-four-magic-words-that-transform-sales-marketing/): What is the difference between sales and marketing? How are the two interrelated? In this episode, we speak to the CEO of SELLect Sales Development. She will help us understand what the four magic words that transform sales and marketing are. She is also a Certified Emotional Intelligence Coach and a Certified Speaking Professional. Since 1998, she has worked with salespeople, entrepreneurs, professionals, and sales teams teaching them how to stop selling and start getting SELLect by their ideal clients. Please welcome Merit Kahn. - [136 | Waleed Elabed – How Being Aware Of Yourself Can Help Your Business](https://merged.ca/podcast/136-waleed-elabed-how-being-aware-of-yourself-can-help-your-business/): Why is building a personal brand very important? as an individual it's very important to have self-awareness. Your success and productivity at the workplace are influenced by a lot of personal factors. How do you cope with emotions and negativity at your place of work? and most importantly how do you bring positivity for maximum production at work?. Well in this episode we speak to a motivational coach and speaker to help us understand some of these factors in depth. Please welcome Waleed Elabed. - [135 | Shelby Dash and Christina Clifford – How to use comedy to drive brand awareness](https://merged.ca/podcast/135-shelby-dash-and-kristina-clifford-how-to-use-comedy-to-drive-brand-awareness/): You only get one chance to make that first connection, and adding some comedy to that content mix really can make that connection count. You want to strike an emotion. You want to get your prospect to laugh. You want to leave that lasting impression at the top of the funnel, because really, all those efforts you're making down the funnel, whether it's an email nurture sequence or those retargeting ads, really are all going to complement that initial piece of content that you put out there.  Without further ado, please welcome  Shelby and Christina. - [134 | Mark Raffan – Establish Your Own Category Through Content Marketing](https://merged.ca/podcast/134-mark-raffan-establish-your-own-category-through-content-marketing/): Making your content to be a success is one of the easiest things you can achieve if it's done right. Understanding your niche and narrowing it down is one of the key elements in getting your content out there and converting for you. In this episode, we speak to the CEO of Content Callout and a successful podcast host, He turns B2B brands into category thought leaders through little-known content marketing strategies. Please welcome Mark Raffan. - [133 | Liz Wilcox – List Building Done Right: How to Get the Right Folks on Your List](https://merged.ca/podcast/133-list-building-done-right/): Are you struggling with email marketing and list building? Are you wondering what approach to take? Well, you are in luck as in this episode we speak to the Fresh Princess of Email Marketing, She is on a freakin' mission to help more businesses package up their magic and sell through email. Please welcome Liz Wilcox - [132 | Lewis Rothkopf – Why Does the Right Measurement Matter?](https://merged.ca/podcast/132-lewis-rothkopf-why-does-the-right-measurement-matter/): Why Does the Right Measurement Matter? My next guest has more than 20 years of experience in digital media.  Having led global businesses and revenue lines at the world's foremost marketing, ad tech, and media companies, He joined Martin in 2019 as its president. In this episode, we dive deep into the technicalities of digital marketing. We talk at length about ad frequency, and why it's important to diversify your marketing. We will learn how, when, and where to inject your ad budget for effective results. Please welcome Lewis Rothkopf. - [131 | MISHKA NIZAR – How Crypto and the Metaverse can impact your small business.](https://merged.ca/podcast/131-mishka-nizar-how-crypto-and-the-metaverse-can-impact-your-small-business/): Why should small businesses pay attention to Crypto, NFT's and Meta? Is the crypto space safe? well in this episode, we speak to Mishka Nizar as we try to answer these questions. Mishka Nizar is a legal and business consultant who is a nontraditional entrepreneur in Legal & Technology. She has a passion for Artificial Intelligence, cryptocurrency, NFT's and the metaverse. Mishka believes that these technologies will shape our future and she wants to help make that future a reality. Please welcome Mishka Nizar. - [130 | Zach Greaves – The Power of Story in Marketing](https://merged.ca/podcast/130-zach-greaves-the-power-of-story-in-marketing/): What is your business story? In this episode, we speak to Zach Greaves the founder and Director of Artus Digital Marketing - a UK-based copywriting business. He shares with us why the Power of Story is important in Marketing. He specializes in Helping You Tell Your Business' Story, Copywriting, Website Copy, blog writing, Social Media Management, and Reputation Management. Please welcome Zach Greaves. - [129 | Susan Drumm – What’s Your Path To Enlightened Leadership?](https://merged.ca/podcast/129-susan-drumm-whats-your-path-to-enlightened-leadership/): What kind of a leader are you? How are you leading your team? and most importantly how do you manage your emotions towards your subordinates at work? well, in this episode we are privileged to host a leadership advisor, coach, and CEO Susan Drumm. She shares with us effective ways to run a team for maximum production. She focuses on developing the capacity and mindsets to lead in today’s disruptive environment. She brings a wealth of knowledge and experience as she has personally coached billionaire CEOs, prominent Fortune 50 executive teams, and incredible entrepreneurs that set out to disrupt the marketplace. Please welcome Susan Drumm. - [128 | Lauren A. Cohen – How To Setup Your Business Across Borders.](https://merged.ca/podcast/128-lauren-a-cohen-how-to-setup-your-business-across-borders/): One of the lessons that the  Covid-19 pandemic has taught entrepreneurs, is to always make sure that their businesses are adaptive and dynamic to the new normals of the world. In this episode, we speak to one Serial entrepreneur Lauren Cohen. She is an International Lawyer, Realtor, and Cross-Border Expert. Originally from Toronto and now in South Florida, Lauren is also a best-selling author and sought-after speaker, and she launched her podcast, INVESTING ACROSS BORDERS, in late 2020. Lauren’s superpower rests in paving a path to immigration visas through real estate and business investment, navigating the path for clients to invest, live, work and play across borders. We hope this episode will help your business broaden its operational radius, expand your network, and enable your brand to grow. Please welcome Lauren Cohen. - [127 | James Scherer – Content Marketing Secrets Of 10-Figure Brands ](https://merged.ca/podcast/127-james-scherer-content-marketing-secrets-of-10/): Are you continuously struggling to understand or adapt to the ever-changing SEO and content marketing world? Do you want your content to rank higher and convert but you are not sure which approach to take? well, in this episode we speak to  James Scherer who is the VP of Growth of Codeless, a content marketing agency working with unicorns like monday.com to drive growth through content at a huge scale. We talk about the future of content marketing and where he sees things progressing as we continue to evolve in the digital marketing landscape. I hope this episode helps you to pull out some valuable takeouts that are going to grow your business and lead to meaningful results. Please welcome James Scherer. - [126 | Why Most Marketers Suck At Testing – With Tim Parkin](https://merged.ca/podcast/126-why-most-marketers-suck-at-testing-with-tim-parkin/): Tim Parkin is a global consultant, advisor, and coach to marketing executives of many world-renowned brands. He specializes in helping marketing teams optimize performance, accelerate growth, and maximize their results. - [125 | Sales Prospecting Mastery – With Mark Colgan](https://merged.ca/podcast/125-sales-prospecting-mastery-with-mark-colgan/): Mark Colgan is a Techstars 18′ Alumni, 6-figure agency owner, B2B SaaS growth marketer, sales coach, MarTech geek and startup mentor. - [124 | The Future of Ads – With Shane Austrie](https://merged.ca/podcast/124-the-future-of-ads-with-shane-austrie/): Shane Austrie is renowned in the MarTech space. He previously worked & consulted for advertising companies like Facebook, Reddit, Tapyjoy, and more. He is currently the CEO of SVC and the CTO of Curastory. - [123 | How to Write a 20 Minute Newsletter – With Liz Wilcox](https://merged.ca/podcast/123-how-to-write-a-20-minute-newsletter-with-liz-wilcox/): Are you having trouble with email? Liz Wilcox is an email strategist serving bloggers, freelancers and online business owners. She helps them build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from. - [122 | How To Write A Purposeful Book – With Nataly Restokian](https://merged.ca/podcast/122-how-to-write-a-purposeful-book-with-nataly-restokian/): Nataly is an award-winning author and life & wellness coach. After completing Life & Wellness Coach Certification, an approved ACSTH ICF program from Canada Coach Academy, Restokian specialized in Arts & Science of Relationships; Understanding Human Needs at the University of Toronto. - [121 | High Ticket Seller Secrets – With Chris Baden](https://merged.ca/podcast/121-high-ticket-seller-secrets-with-chris-baden/): Chris is the CEO/co-founder of FlowChat. He has a unique way of acquiring new customers. His organic tools and strategies have led to boosting his company and others’ to over $100k/mo in revenue. When Chris isn’t building businesses, he’s building a life-long marriage, a world-impacting family, and competing on American Ninja Warrior. - [120 | Reintegration in the Office – With Michael Hynes](https://merged.ca/podcast/120-reintegration-in-the-office-with-michael-hynes/): Mike is the author of The Myth-Guided Mind: Unleash your God-Given Genius at Work and at Home. He’s a corporate coach to creative leaders, top professionals and rising stars. Mike amplifies innate strengths in his clientele and teaches how to apply these to real-life challenges. - [119 | The Importance of ‘Made In Canada’ Creative – With Ian Adler](https://merged.ca/podcast/119-the-importance-of-made-in-canada-creative-with-ian-adler/): Ian Adler is Vice President and Chief Marketing Officer for PepsiCo Foods Canada. - [118 | How to Leverage Conversational Commerce – With Paul Ace](https://merged.ca/podcast/118-how-to-leverage-conversational-commerce-with-paul-ace/): Paul Ace is the CEO of Amplify C-Com. He helps 7 figure high ticket course creators break through their glass ceiling to generate an extra six/seven figures+ in new revenue using conversational commerce. - [117 | The 5 R’s of Risk Management – With Maiko Sakai](https://merged.ca/podcast/117-the-5-rs-of-risk-management-with-maiko-sakai/): Maiko is an NYC-based niche specialist for creative entrepreneurs. She helps service business owners shift from operating a transactional business to a transformational business through her 2 business programs, “Define + Refine Your Profitable Niche” and “Business Optimizer 360.” - [116 | 7 Strategies For High-Quality Leads – With Shiv Gupta](https://merged.ca/podcast/116-7-strategies-for-high-quality-leads-with-shiv-gupta/): At just 17, Shiv started his journey to the digital marketing world. For the initial three years, he worked as a freelancer and performed his own research-based projects and grabbed deep knowledge of the industry. He later, gained technical skills and market knowledge. He later started a digital marketing agency to serve people at a larger level and be a guide to his own team. It was then that he founded Incrementors. - [115 | The 4 Vital Questions to Making More Money in Your Business – With Stephen Somers](https://merged.ca/podcast/115-the-4-vital-questions-to-making-more-money-in-your-business-with-stephen-somers/): Stephen Somers is the co-founder and CEO of a company called Grow My Reach and has developed a promotional system that ANY online business can use to scale and grow instantly. - [114 | The Future of Content Marketing – With George Chasiotis](https://merged.ca/podcast/114-the-future-of-content-marketing-with-george-chasiotis/): Georgios Chasiotis is the Managing Director of MINUTTIA, a content and SEO agency helping SaaS and tech companies drive organic growth. - [113 | Why Most Entrepreneurs Can’t Retire – With Sean Tepper](https://merged.ca/podcast/113-why-most-entrepreneurs-cant-retire-with-sean-tepper/): Sean Tepper is the Founder and CEO of Tykr, an all-in-one stock screener and educational platform that helps you manage your own investments. - [112 | How to Crush Your Virtual Presentation – With George Torok](https://merged.ca/podcast/112-how-to-crush-your-virtual-presentation-with-george-torok/): Mentioned in This Episode: - [111 | Why Music Licensing Should be a Strategic Brand Choice – With Sam Parvin](https://merged.ca/podcast/111-why-music-licensing-should-be-a-strategic-brand-choice-with-sam-parvin/): Sam Parvin helps senior-level brand marketers to use music strategically and execute with ease, so that they are contributing value to their consumers and simultaneously creating a stronger brand. She is passionate about sharing her very specialized expertise in navigating the music licensing space to help people inspire the world through their marketing communications. She is a globally-awarded music supervisor for brands such as Coca-Cola, Maker’s Mark, Corona, and GMC. - [110 | How to Consistently Attract More Money – With Jodielynn Craven](https://merged.ca/podcast/110-how-to-consistently-attract-more-money-with-jodielynn-craven/): 110 | How to Consistently Attract More Money - With Jodielynn Craven - [109 | Morning Mindset: How to Control the Day Before the Day Controls You – With Eve Duke](https://merged.ca/podcast/109-morning-mindset-how-to-control-the-day-before-the-day-controls-you-with-eve-duke/): Eve is an organizational psychologist, CCF Certified Coach, 3x founder with 2x business transition success. She works with leaders to better understand themselves, their culture and their people. - [108 | Helping SMBs Navigate Their Digital Transformation – With Darryl Julott](https://merged.ca/podcast/108-helping-smbs-navigate-their-digital-transformation-with-darryl-julott/): Darryl is the Managing Lead for Digital Main Street, a non-profit organization that supports small businesses with digital transformation. To date, they’ve served over 50,000 businesses without charging them a single dollar! - [107 | How To Know What Your Target Audience Cares About – With Josh Dittmer](https://merged.ca/podcast/107-how-to-know-what-your-target-audience-cares-about-with-josh-dittmer/): Josh Dittmer is the Marketing Director at The Valuegraphics Project, an organization devoted to changing the world by changing the way we look at the world. - [106 | Getting Your Paid Ads Ready For 2022 – With Andy Splichal](https://merged.ca/podcast/106-getting-your-paid-ads-ready-for-2022-with-andy-splichal/): Andy Splichal was recently named to the Best of Los Angeles Awards’ 2021 Fascinating 100 List. He is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series, host of the Make Each Click Count Podcast and founder of Make Each Click Count University. - [105 | Merging Handwritten Notes Into Your Strategy – With David Wachs](https://merged.ca/podcast/105-merging-handwritten-notes-into-your-strategy-with-david-wachs/): A serial entrepreneur, David's latest venture, Handwrytten, is bringing back the lost art of letter writing through scalable, robot-based solutions that write your notes in pen. Developed as a platform, Handwrytten lets you send notes from your CRM system, including Salesforce, your web site, apps, or through custom integration. Handwrytten is changing the way brands and people connect. - [104 | Relationship Sales at Scale – With Dan Englander](https://merged.ca/podcast/104-relationship-sales-at-scale-with-dan-englander/): Dan Englander is the CEO and founder of Sales Schema, a fractional new business team for marketing agencies. He is also the host of The Digital Agency Growth Podcast and author of Mastering Account Management and The B2B Sales Blueprint. In his spare time, he enjoys developing new aches and pains via Brazilian Jiu-Jitsu. - [103 | How You Can Make Profit by Promoting – With Hen Kinan](https://merged.ca/podcast/103-how-you-can-make-profit-by-promoting-with-hen-kinan/): After years in the affiliate marketing industry, Hen Kinan became one of the creators of SHINEz - a content distribution platform that works directly with big brands to make it simple and super profitable for media buyers and influencers to promote viral content. - [102 | How to Build Your Brand Promoters – With Desi Bolin](https://merged.ca/podcast/102-how-to-build-your-brand-promoters-with-desi-bolin/): Desi Bolin is the Founder & CEO of Virtually Sourced Solutions, an international SVA™ consultancy firm with pillars of integrity, quality, service, collaboration, and innovation, with over 70 specialties to assist all kinds of businesses. - [101 | 7 Essential Stories Charismatic Leaders Tell – With Kurian Tharakan](https://merged.ca/podcast/101-7-essential-stories-charismatic-leaders-tell-with-kurian-tharakan/): Kurian Mathew Tharakan, a 27-year veteran in the sales and marketing sector, is the founder of StrategyPeak Sales & Marketing Advisors, a sales and marketing strategy firm. Mr. Tharakan is also the author of “The 7 Essential Stories Charismatic Leaders Tell,” an Amazon Best Seller that explains how anyone can use the power of story to move people and mountains. ## Case Studies - [Jenkins Show Productions: How We Generated 7,800+ Social Reactions Across Multiple Ontario Home Shows](https://merged.ca/case-studies/jenkins-show-productions/): Email Conversion Rates with Strategic Meta Ads Campaign - [MJ Landscapers: How One Oakville Landscaping Company Outranked Every Competitor in Local Search](https://merged.ca/case-studies/mj-landscapers/): Email Conversion Rates with Strategic Meta Ads Campaign - [People For Pools](https://merged.ca/case-studies/people-for-pools/) - [Keen 2 Kleen – Dramatic Local SEO Turnaround in 90 Days](https://merged.ca/case-studies/keen-2-klean/): Email Conversion Rates with Strategic Meta Ads Campaign - [Southwestern Rugs Depot](https://merged.ca/case-studies/southwestern-rugs-depot/): Email Conversion Rates with Strategic Meta Ads Campaign - [People For Pools Lead Generation](https://merged.ca/case-studies/people-for-pools-lead-generation/): Email Conversion Rates with Strategic Meta Ads Campaign - [Hallmark: Generated a 4.5x Return on Investment](https://merged.ca/case-studies/hallmark-timmins/): Email Conversion Rates with Strategic Meta Ads Campaign - [Kokomo Botanical Resort: Wellness Reimagined](https://merged.ca/case-studies/kokomo-botanical-resort-wellness-reimagined/): Driving Growth in Paradise. Kokomo Botanical Resort Case Study - [Oscar’s Roadhouse: 250 New Followers in 50 Days](https://merged.ca/case-studies/oscars-roadhouse/): Building Organic Reach Through Strategic Social Media Introduction.. - [Breaking Through Page 1: How TTA Service Skyrocketed Their SEO Rankings in 10 Months](https://merged.ca/case-studies/tta-services/): For TTA Service Inc. to generate a consistent flow of clients for their basement and foundation services, their website needed to appear at the top of search results when Toronto residents searched for solutions like "basement underpinning," "walkout basement," or "waterproofing services." - [Onyx Dental: How We Grew Onyx Dental’s Website Traffic by 153% in 24 Months](https://merged.ca/case-studies/onyx-dental/): In today's digital landscape, potential patients begin their dental care journey online. For Onyx Dental, establishing a commanding online presence wasn't just about visibility—it was essential for sustainable practice growth. This case study explores how strategic SEO optimization transformed Onyx Dental's online performance, delivering remarkable growth in website traffic and patient engagement. - [Century Stone Dental Case Study: 243% Traffic Growth & Practice Expansion](https://merged.ca/case-studies/century-stone-dental/): This comprehensive case study examines how Merged Media orchestrated a complete digital transformation for Century Stone Dental (CSD), elevating them from an unknown local practice with minimal online footprint to a thriving multi-location dental provider dominating their market. Through strategic digital marketing integration, we established a sustainable growth engine that continues to deliver predictable results. - [Houston Dental: SEO Success Story](https://merged.ca/case-studies/houston-dental/): A new client approached Merged Media facing critical visibility issues: - [📈 Waterloo West Dental: 729% Traffic Growth Through Strategic SEO](https://merged.ca/case-studies/waterloo-west-dental/): This case study documents how Waterloo West Dental transformed their online presence through strategic SEO implementation, achieving remarkable growth in just ten months: - [Toronto Smile Centre: Targeting Keywords to Triple Website Traffic in Only Four Months](https://merged.ca/case-studies/toronto-smiles-centre/): For a dental practice like Toronto Smile Centre in North York to get a consistent influx of new patients, their website needs to appear at the top of search results when nearby residents turn to Google for their dental questions and concerns. - [People For Pools: Generated 340% Higher Email Conversion Rates](https://merged.ca/case-studies/people-for-pools-conversionrates/): Email Conversion Rates with Strategic Meta Ads Campaign ## Our Teams - [Jen Cupskey](https://merged.ca/team/jen-cupskey/): Jen is our Digital Marketing Coordinator and QA Specialist, her attention to detail ensures campaigns run smoothly and nothing slips through the cracks. She takes pride in keeping clients happy, making sure every piece of content aligns with their goals and meets the highest standards before it goes out the door. - [Brandie Cranstone](https://merged.ca/team/brandie-cranstone/): As a Project Manager, Brandie turns organization into an art form. From colour-coded bookshelves at home to streamlined workflows at work, she thrives on creating structure that keeps client accounts running smoothly. Her love of systems and efficiency shows up in every project she manages, building processes that are thoughtful, intentional, and designed to help teams succeed. - [Trina Foster](https://merged.ca/team/trina-foster/): Katrina is a dedicated editor at Merged Media, where her expertise in journalism and professional writing shapes the content strategy and editorial direction. With a solid educational background, Katrina brings a unique blend of creativity and precision to her role, ensuring that every piece of content meets the highest standards of quality and engagement. Her keen editorial skills and attention to detail have made her an invaluable asset to the Merged Media team. Outside of her professional life, Katrina enjoys cuddling her dogs and immersing herself in a good book. Her love for animals and literature provides a perfect balance to her career, keeping her grounded and inspired. Katrina’s passion for storytelling, both in her work and personal life, drives her commitment to excellence and continuous learning in the ever-evolving media landscape. - [Debb Alexander](https://merged.ca/team/debb-alexander/): Debb is Merged Media’s Growth Marketing Specialist and is often your first point of contact. She takes the time to understand your goals, asks the right questions, and ensures you’re connected with the right team members to move your business forward. With a strong background in omni-channel marketing and email strategy, Debb brings both insight and warmth to every conversation, helping create a seamless and welcoming experience from day one. Her focus is simple: make sure every client feels heard, supported, and set up for success.  - [Abi Coote](https://merged.ca/team/abi-coote/): Abi is an experienced Account Manager at Merged Media with a keen interest in SEO. Her primary focus is on client care and communication. Abi is dedicated to building strong, lasting relationships with our clients by understanding their unique needs and providing tailored solutions. With a blend of professional expertise and personal dedication, Abi continually strives to deliver exceptional client experiences and innovative solutions that drive success. - [Dave Kerr](https://merged.ca/team/dave-kerr/): Dave Kerr is the Senior Advertising Strategist at Merged Media, helping business owners find value in digital marketing platforms that fit their needs and turning opportunities into tangible success. He has been with the company since its inception, succeeding in various roles, which gives him a deep understanding of exactly how everything works behind the scenes. By marrying good, old-fashioned storytelling with focused, quantifiable, and measurable results, Dave presents compelling solutions that drive growth. When he isn’t building marketing campaigns, Dave identifies as an avid foodie, a coffee snob, a bit of a nerd, and a fervent supporter of Liverpool football club, the greatest football team in the world. - [Jason Hunt](https://merged.ca/team/jason-hunt/): Since 2007, Jason has been immersed in digital marketing, starting by leveraging social media to grow a fanbase for his Japanese rock band. He founded Fresh Crowd in 2016 and co-founded Merged Media in 2019, helping businesses optimize their online presence and marketing strategies. Jason has spoken and hosted at marketing conferences worldwide, including Ad World (Virtual), LeadsCon (Las Vegas), The Affiliate Summit (New York), and The European Summit (Prague/Cascais). In 2022, he released his debut book, Drop The Mic Marketing: How to Find Your Social Media Voice, which inspired his podcast of the same name. Outside of work, Jason enjoys staying active and adventurous. He plays rugby, goes on outdoor adventures with his dog Hunter, and treasures time with his wife and three kids, balancing family life with his love for fitness and the outdoors. - [Todd Foster](https://merged.ca/team/todd-foster/): After founding one of Canada’s leading SEO agencies, Caseo Ltd., Todd went on to merge his company with a local social media firm to create Merged Media. Since then, he has quarterbacked hundreds of successful SEO campaigns, driven by a deep-rooted passion for delivering measurable results.