June 30, 2020

022 | Kindness is Currency – with Nicole Myles Brook

Nicole Myles Brook is a multi-passionate entrepreneur delivering carefully crafted, highly effective marketing, PR, publicity and brand growth for Big Erics Inc where she is at the helm of the marketing team as the Director of Marketing. Big Erics Inc is Atlantic Canada’s full-service solution provider in commercial kitchen design-build, commercial kitchen, sanitation, concession and convenience equipment and supplies. She has iterated her skills as a digital marketer, leading the team at Big Erics through the build, testing and live implementation of Big Erics new e-commerce store powered by Shopify.

Previously, Nicole has worked as a marketing generalist with niche specialty in personal branding and influencer marketing and has fostered strong relationships with both brands and social media influencers connecting often with local and national media outlets in print, broadcast and new media. She had innovated aspects of both marketing and brand work for her clients through her company Core Elements Advisors Inc.

Nicole has prior experience in events management and has worked alongside award-winning event strategists and event marketers for privately funded corporations like Cadillac Fairview (property management), Melissa Andre Events (offices in Toronto, ON, Los Angeles USA) Mer Et Solei (Agency of Atlantic Canada), and local and national non-profit organizations like the YMCA. Born and raised in St. John’s Newfoundland but having permanently relocated to Halifax after attending Mount Saint Vincent University, where Nicole graduated with First-Class Honours in Public Relations. She continued her education at both Dalhousie School of Architecture and Saint Mary’s University.

Nicole’s favourite titles are, Wife to Brian (Captain Air Force, Retired) and Mother, to Alexis and Step-Mother to Cameron. Together with her husband Brian, they own and operate the popular cafe and lounge The Nook, with a location in downtown Halifax, Nova Scotia. Nicole and Brian introduced the successful Nook Token program supporting and nourishing food insecure members of their city and offering up dignity on the side of coffee and a meal. 

The Nook Token Program has garnered local, national and international attention, via various radio, print and digital media. More notably the Program has received recognition in the House of Assembly of Nova Scotia with commendation from local MLA in the Nova Scotia Legislature. The Nook Token Program promotes the slogan “Kindness is Currency” and aims to not only provide nourishing food but help in a small way to break down stigmas attached to groups of people facing hard times.

In addition to her involvement as the Director of Marketing at Big Erics Inc, and Co-Ownership of The Nook Espresso Bar & Lounge Nicole is an event partner for Leading Ladies Networking event series, selling-out events in Halifax for 10 years running. Leading Ladies run events every 6 weeks with the goal to connect women in business for the purposes of business growth and development. Nicole is a powerhouse entrepreneur who creatively innovates for social growth within both for her profession and community. Her big heart is at the centre of all that she does.

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