This week’s episode of the Merged Marketing Podcast features not 1, but 2 entrepreneurs that have taken a very interesting path, which has taken their business from $200k in revenue to $1.3 million in 1 year!
First, we have Todd Foster, whom you may remember from episode 3, so go back and check out that episode! Todd is the Co-Founder of 4 different companies and is a true Digital Marketing expert, specializing in all things SEO.
Second, we have Colin MacMillan, a 22-year-old entrepreneur at the head of a new landscaping and construction company.
He started out mowing lawns 3 years ago, and now directs a capable team of 20 people and drives a fast-growing business.
Are you interested in working with the same marketing team that helped Colin 6X his landscaping business in 1 year? Book your discovery call with Merged Media and start closing more deals.
Let’s take a look at five of the most effective methods that Merged Media used to help Colin close more deals and grow his landscape business.
1. Create a website and use SEO to rank high in search engine results.
Your website is the most important digital marketing tool for your landscaping business. It’s where potential customers will go to learn more about your services, pricing, and portfolio. make sure your website is well-designed and easy to navigate and use SEO to rank high in search engine results.
2. Use social media to reach more potential customers.
Social media is a great way to reach more potential customers and build relationships with them. Post photos and videos of your work, run social media ads and participate in online discussions relevant to landscaping. Take the opportunity to retarget prospects and stay top of mind with those people spending time on your website browsing your portfolio.
3. Publish articles and blog posts about landscaping.
Another effective way to market your landscaping business is to publish articles and blog posts about landscaping. This will help you reach more people who are interested in landscaping, and it will also help you rank higher in search engine results.
4. Use Google to capture people searching for your services
Google is a great platform for getting in front of those high intent people with an immediate need for landscaping and lawn care. Google Ads can ensure you get that first click from a user searching for fresh sod in the spring.
5. Use email marketing to keep in touch with past and potential customers.
Email marketing is a great way to keep in touch with past and potential customers. Send them email newsletters with updates about your business, photos and videos of your work, and special offers.
Digital marketing is a great way to promote your landscaping business. By using the five methods listed above, you can reach more potential customers and build relationships with them. Contact Merged Media and start crushing the competition today.
