Merged Marketing Podcast

067 | Choosing the Right Market to Invest In – with Avery Carl

 

Today, we’re joined by Avery Carl, CEO and founder of the Short Term Shop, a real estate company based in Tennessee. The Short Term Shop specializes in helping investors acquire vacation rental properties in some of the most desirable and recession-proof markets in the US. Avery uses what she has learned over the years about investing to help people understand the methods that led her out of the corporate rat race and into financial freedom. 

Avery bought her first property at the age of 26 on a $37,000 salary. Through strategically investing in short-term rental properties in mature vacation rental markets, she was a millionaire by 31. She now owns a portfolio of 41 properties and excels in her role as CEO and founder of The Short Term Shop. 

 

Mentioned in This Episode

 

What you will learn:

  • How Avery bought her first property at 26 years old (1:53)
  • Hot markets to invest in for short-term rentals (6:37)
    • 3 types of markets
    • Avery’s choice – regional drivable markets
  • Mature vs infant vacation rental markets (9:55)
  • Techniques to create brand awareness (12:36)
    • Finding your niche
  • Managing investments early on (15:42)
    • Channel managers and pricing managers
  • Tips on how to achieve what you have achieved (18:45)
    • Finding a niche and becoming an expert in it
  • How Avery realized her true potential (20:00)

 

Investor Mentality – Quotes From the Show

“These markets saw a boom last year, even though it was technically a down-turn for the entire country”

“I have positioned myself as the expert in my space”

“The more creative you can get with what your niche is, the better off you’re going to be”

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