Jason Hunt and David Louch are talking about the benefits of Facebook Ads and Google Ads in today’s episode! You’ll learn how your brand can utilize either to achieve results.

These platforms are often pitted against each other, but in fact, Facebook ads and Google ads are complementary to each other. They should be used together if possible because they target users at different stages in their buyer journey. Find out which is better for your business today on the Merged Marketing Podcast!

What you will learn:

3 things to consider before deciding what platform to use…

1. Campaign goals (2:18) 
   1. Bottom of the funnel vs top of the funnel
2. The buyer journey (5:03) 
   1. Buyer intent
3. Budget (7:02) 
   1. Maximizing return on ad spend (ROAS)
   2. How much should I spend on Facebook ads? 

Benefits of…  

• Facebook ads (10:25)

• Setting up audiences

• Google ads (15:13)

• Click-through rate (CTR)

Merged Mentality – Quotes From the Show

“On Facebook, there is zero intent behind that person that’s seeing your ad. You need to create that intent”

“Let that user know that there is a problem that exists, and you have the solution to that problem”

“Where in the buyer journey do you want to get in front of people?”