Merged Marketing Podcast

069 | Your Online Reputation & How to Respond to Negative Reviews – with Gilles Paquette

Our guest today is Gilles Paquette, CEO at CmonGo Creative & Associates. We’re going to be chatting about a very important topic today – your online reputation. More specifically, you’re going to walk away with some helpful advice on how to handle negative reviews.

 

Gilles is an energetic, creative, strategic-minded, and digitally-savvy communications leader with over twenty years of experience within a variety of industries. He continues to operate a full-service virtual agency dedicated to helping small- and medium-sized businesses with their digital and traditional marketing needs. He is passionate and committed to helping local businesses succeed in his home community of Milton, ON.

 

Mentioned in This Episode

 

What you will learn:

  • Defining online reputation (4:33) 
    • Yourself and your brand
  • How to give personality to your brand (7:41)
    • Identifying core values
  • Being the centre of your brand as an individual (9:54)
    • People do business with other people
    • Maintaining healthy balance
  • Getting to know your audience (13:39)
    • Based on demographics
    • Based on psychographic profiling 
  • Dealing with Google reviews – positive and negative (19:06)
  • Keeping emotions in check
  • Apologize – promote – take it offline

 

Gilles Mentality – Quotes From the Show

“People want to relate to something”

“Google is the front line”

“If you’re in a platform and you can delete (the bad reviews), I recommend you don’t”

“We need to check our emotion at the door and think like one of our clients”

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