Our guest today is Gilles Paquette, CEO at CmonGo Creative & Associates. We’re going to be chatting about a very important topic today – your online reputation. More specifically, you’re going to walk away with some helpful advice on how to handle negative reviews.
Gilles is an energetic, creative, strategic-minded, and digitally-savvy communications leader with over twenty years of experience within a variety of industries. He continues to operate a full-service virtual agency dedicated to helping small- and medium-sized businesses with their digital and traditional marketing needs. He is passionate and committed to helping local businesses succeed in his home community of Milton, ON.
Mentioned in This Episode
- Check out Gilles’ website
- Email Gilles using hello@cmongo.com or gilles@cmongo.com
- Podcast episode with Dennis Yu
What you will learn:
- Defining online reputation (4:33)
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- Yourself and your brand
- How to give personality to your brand (7:41)
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- Identifying core values
- Being the centre of your brand as an individual (9:54)
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- People do business with other people
- Maintaining healthy balance
- Getting to know your audience (13:39)
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- Based on demographics
- Based on psychographic profiling
- Dealing with Google reviews – positive and negative (19:06)
- Keeping emotions in check
- Apologize – promote – take it offline
Gilles Mentality – Quotes From the Show
“People want to relate to something”
“Google is the front line”
“If you’re in a platform and you can delete (the bad reviews), I recommend you don’t”
“We need to check our emotion at the door and think like one of our clients”
