You’re already spending a lot of time and effort on creating great content on social media. Now you just need to go one step further and promote that content to reach more people, get more engagement, and grow your business. Tune in to today’s episode of the Merged Marketing Podcast to learn how you can use Facebook ads and organic content to build your brand.
What you will learn:
Two benefits of using Facebook Ads for brand awareness (2:13)
Decide what brand awareness content you want to promote (3:13)
- Bring value to people
Define the audience that you want to target (4:23)
- Test audiences
- Make custom audiences and look-a-like audiences
Set up your brand awareness campaign and Facebook ads manager (7:42)
- Don’t boost!
Merged Mentality – Quotes From the Show
“It takes 5-7 different touchpoints with a business before somebody will consider paying you”
“You’re doing yourself a disservice by hitting that boost button”
“You have the ability to tell Facebook what action you want – you can expect that action”