Our guest today is Irene Iancu, owner of Toothlife Studio in Toronto, ON, a multi-disciplinary dental studio and fully equipped dental office designed for patient comfort. Irene is a prime example of a great influencer who’s excelling in her niche.
Since graduating with a diploma in dental hygiene from Oxford College in 2007, Irene has expanded her scope of practice, utilizing the latest technology in the industry. Irene is also a podcast host and a writer, and has a healthy social media following of like-minded dental professionals.
Her career path has been unconventional, but her goals are simple; cultivate a positive environment for team members, put together a stress-free and welcoming space for patients, and create a fun and engaging first experience for those tiny humans who are always welcome as new patients.
Mentioned in This Episode
- Toothlife Studio
- Tooth or Dare Podcast
- Yapi – platform allows them to send out medical history forms, etc b4 appointment
- John Kois
What you will learn:
- What is a dental studio? (3:05)
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- The art of dentistry
- Behaviours that attract followers (5:55)
- Creating a community
- From a retail brand to a dental studio (9:56)
- 3 tips to attract new patients (12:38)
- Where did all the patients come from? (19:39)
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- Becoming part of the business community
- Asking for patients
- How to decide on a niche (28:30)
- Keep it natural
Iancu Mentality – Quotes From the Show
“I consider dentistry to be an art form”
“As a startup, you need feedback”
“Everyone likes to buy, nobody likes to be sold”
“Nothing goes without a struggle”
