Our guest today is Irene Iancu, owner of Toothlife Studio in Toronto, ON, a multi-disciplinary dental studio and fully equipped dental office designed for patient comfort. Irene is a prime example of a great influencer who’s excelling in her niche.

Since graduating with a diploma in dental hygiene from Oxford College in 2007, Irene has expanded her scope of practice, utilizing the latest technology in the industry. Irene is also a podcast host and a writer, and has a healthy social media following of like-minded dental professionals. 

Her career path has been unconventional, but her goals are simple; cultivate a positive environment for team members, put together a stress-free and welcoming space for patients, and create a fun and engaging first experience for those tiny humans who are always welcome as new patients.

 

Mentioned in This Episode

 

• Toothlife Studio
• Tooth or Dare Podcast
• Yapi – platform allows them to send out medical history forms, etc b4 appointment
• John Kois

 

What you will learn:

• What is a dental studio? (3:05)

• • The art of dentistry
  • Behaviours that attract followers (5:55) 
  • Creating a community 

• From a retail brand to a dental studio (9:56)

• 3 tips to attract new patients (12:38)

• Where did all the patients come from? (19:39)

• • Becoming part of the business community
  • Asking for patients

• How to decide on a niche (28:30)

• Keep it natural

 

Iancu Mentality – Quotes From the Show

 

“I consider dentistry to be an art form”

“As a startup, you need feedback”

“Everyone likes to buy, nobody likes to be sold”

“Nothing goes without a struggle”