Merged Marketing Podcast

075 | How to Become an Influencer & Pick a Niche – with Irene Iancu

Our guest today is Irene Iancu, owner of Toothlife Studio in Toronto, ON, a multi-disciplinary dental studio and fully equipped dental office designed for patient comfort. Irene is a prime example of a great influencer who’s excelling in her niche.

Since graduating with a diploma in dental hygiene from Oxford College in 2007, Irene has expanded her scope of practice, utilizing the latest technology in the industry. Irene is also a podcast host and a writer, and has a healthy social media following of like-minded dental professionals. 

Her career path has been unconventional, but her goals are simple; cultivate a positive environment for team members, put together a stress-free and welcoming space for patients, and create a fun and engaging first experience for those tiny humans who are always welcome as new patients.

 

Mentioned in This Episode

 

 

What you will learn:

  • What is a dental studio? (3:05)
    • The art of dentistry
    • Behaviours that attract followers (5:55) 
    • Creating a community 
  • From a retail brand to a dental studio (9:56)
  • 3 tips to attract new patients (12:38)
  • Where did all the patients come from? (19:39)
    • Becoming part of the business community
    • Asking for patients
  • How to decide on a niche (28:30)
  • Keep it natural

 

Iancu Mentality – Quotes From the Show

 

“I consider dentistry to be an art form”

“As a startup, you need feedback”

“Everyone likes to buy, nobody likes to be sold”

“Nothing goes without a struggle”

Related podcast

031 | How to Use Facebook Groups to Grow Your Business – with Beth Marchant031 | How to Use Facebook Groups to Grow Your Business – with Beth Marchant

Meet Beth Marchant, CEO & Lead Brand Designer at The Marchant Co. With a long…

Listen Now
134 | Mark Raffan – Establish Your Own Category Through Content Marketing134 | Mark Raffan – Establish Your Own Category Through Content Marketing

Making your content to be a success is one of the easiest things you can…

Listen Now
143 | How To Close More Leads Through Email with Luke Charlton143 | How To Close More Leads Through Email with Luke Charlton

How To Close More Leads Through Email with Luke Charlton How can you close more…

Listen Now

WHERE TO SUBSCRIBE?

Connect With Us