Merged Media

June 8, 2021

076 | Goodbye Newsletter, Hello Audience – with Meera Kothand

Your traditional newsletter could be holding your email engagement back! Our guest today is Meera Kothand, an email marketing strategist and 3X Amazon bestselling author. She is the publisher of an award-winning site listed in the top 100 sites for solopreneurs in 2020, 2018, and 2017. She also released the popular CREATE Planners.

Using her unique and profitable email system and ADDICTED business framework, she makes powerful marketing strategies simple and relatable so that small business owners can build a tribe that’s addicted to their zone of genius.

 

Mentioned in This Episode

 

 

What you will learn:

  • Changes in email marketing over the last 5 years (4:50)
    • From linear buying funnel to brand ecosystem
  • Traditional vs non-traditional newsletters (7:35)
    • Pushing the boundaries with single-focus emails
  • Does consistency matter? (14:43)
    • Standing out from the noise and building trust
  • Proper use of a nurture sequence (18:16)
    • Focusing on the end goal
    • What do people need from you?
  • Don’t be scared of email marketing! (22:25)
  • Building an email list (25:02)
  • Go where your audience is
  • Be ready to accept them

 

Meera Mentality – Quotes From the Show

 

“Newsletters are useful for sure, but they don’t really help with brand reinforcement”

“The first 24-48 hours is when someone is the most engaged with your brand”

“It’s your job as a business owner to empower (your audience) and get them ready to say yes”

You can listen on

You might like our past episodes below!

Darryl is the Managing Lead for Digital Main Street, a non-profit organization that supports small businesses with digital transformation. To date, they’ve served over 50,000 businesses without charging them a single dollar! Mentioned in This Episode: The Legends League..
Josh Dittmer is the Marketing Director at The Valuegraphics Project, an organization devoted to changing the world by changing the way we look at the world. Mentioned in this episode: We Are All the Same Age Now – book..
Andy Splichal was recently named to the Best of Los Angeles Awards’ 2021 Fascinating 100 List. He is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series, host of the..

GET YOUR DIGITAL MARKETING AUDIT TODAY!

Since launching Merged Media in 2019, our unstoppable team has grown into award-winning SEO and content marketing experts that customers turn to in order to increase their conversion rates to meet their ultimate business goals. Our strategy is simple: provide consistent data-driven results with quality marketing services in a budget-friendly manner and help you establish your online presence.

FILL OUT THE FORM