Merged Media

July 27, 2021

084 | Writing Complex Content For Your Strategic Industry – with Ahava Leibtag


If you’re a business owner struggling to write copy for your blog, you’re in the right place. Today’s guest is Ahava Leibtag, who has more than 20 years of experience in writing, messaging, and marketing. She is a well-known content expert who publishes thought leadership on topics such as content strategy and marketing. She is also the author of The Digital Crown: Winning at Content on the Web.


Ahava is the president and owner of Aha Media Group, a copywriting and content marketing agency founded in October 2005. In 2020, she was inducted into the Healthcare Internet Hall of Fame as an Innovative Individual. 


Mentioned in This Episode



What you will learn: 

  • Ahava’s marketing story (1:12)
  • Why you need a niche (3:26)
    • The importance of a core competency
    • Honesty is the best policy
  • Preparing to write complex content (13:05)
    • What do people want to know
  • Optimizing your content and staying on brand (19:32)
    • How to organize your page
  • Tools to navigate your writing (23:12)
  • Writing on unfamiliar topics (25:39)
    • Do your research
    • Bite – snack – meal
  • Get in touch with Ahava (30:01)

Ahava Mentality – Quotes From the Show 


“You should know something about everything and everything about something”


“You have to know when you don’t know enough”


“Content is valuable to a user when people can find the information that they need”


“Your website is your front door”

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