Merged Marketing Podcast

085 | Sales Automation: How To Automate While Staying Human – with Martin Adey

Sales Automation: How to Automate While Staying Human – With Martin Adey

Marty is the founder of Leadosaurus, a B2B lead gen startup that tastefully combines automation and human touch. Today we’re here to talk about sales automation, how to automate while staying human.

Mentioned in This Episode

 

What you will learn: 

 

  • Marty’s journey (1:41)
  • Generating leads (5:21)
    • Software to use
  • Automations you need to take a hold of (10:29)
    • The low-hanging fruit 
  • Big automation mistakes businesses are making (14:49)
  • How often do you have to tweak automations? (16:49)
    • Keeping records
  • What about outbound sales? (18:44)
    • Cold-calling 
  • Get in touch with Marty (25:58)

 

Martin Mentality – Quotes From the Show 

“Automating everything is not going to help you”

“Never automate a process you haven’t done manually”

“Whatever you do, keep a log of it”

“Only do things once”

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