Sales Automation: How to Automate While Staying Human – With Martin Adey
Marty is the founder of Leadosaurus, a B2B lead gen startup that tastefully combines automation and human touch. Today we’re here to talk about sales automation, how to automate while staying human.
Mentioned in This Episode
- LED upgrades
- Entrepreneur’s Organization
- Join Airtable using Joint Secret
- Pipedream – a Zapier alternative
What you will learn:
- Marty’s journey (1:41)
- Generating leads (5:21)
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- Software to use
- Automations you need to take a hold of (10:29)
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- The low-hanging fruit
- Big automation mistakes businesses are making (14:49)
- How often do you have to tweak automations? (16:49)
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- Keeping records
- What about outbound sales? (18:44)
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- Cold-calling
- Get in touch with Marty (25:58)
Martin Mentality – Quotes From the Show
“Automating everything is not going to help you”
“Never automate a process you haven’t done manually”
“Whatever you do, keep a log of it”
“Only do things once”
