Sales Automation: How to Automate While Staying Human – With Martin Adey

Marty is the founder of Leadosaurus, a B2B lead gen startup that tastefully combines automation and human touch. Today we’re here to talk about sales automation, how to automate while staying human.

Mentioned in This Episode

• LED upgrades
• Entrepreneur’s Organization
• Join Airtable using Joint Secret
• Pipedream – a Zapier alternative

 

What you will learn: 

 

• Marty’s journey (1:41)

• Generating leads (5:21)

• • Software to use

• Automations you need to take a hold of (10:29)

• • The low-hanging fruit 

• Big automation mistakes businesses are making (14:49)

• How often do you have to tweak automations? (16:49)

• • Keeping records

• What about outbound sales? (18:44)

• • Cold-calling 

• Get in touch with Marty (25:58)

 

Martin Mentality – Quotes From the Show 

“Automating everything is not going to help you”

“Never automate a process you haven’t done manually”

“Whatever you do, keep a log of it”

“Only do things once”