Amplifying Your “Employer Brand” – With Laura Tolhoek
When it comes to hiring employees, it can be tough to know how to make your company attractive to potential candidates. On today’s episode, Jay and Laura Tolhoek discuss how business owners and entrepreneurs can work to amplify their employer brand. As the founder of Essential HR, Laura and her team have helped businesses navigate complex HR situations, guide decisions, and instill confidence with actionable steps.
Mentioned in This Episode
The 5 Love Languages
The 5 Languages of Appreciation in the Workplace
5 Steps to Identify and Amplify Your Employer Brand – a download from Laura
What you will learn:
Laura’s story (1:20)
What does it mean to “amplify your brand”? (3:33)
Building an employer brand
Making your business more attractive to potential employees (5:25)
Who you are, what you want to be, and what you have to offer
Challenges when it comes to instilling an employer brand (10:40)
Staying consistent
Building an employer brand remotely (13:53)
Relating to your employees (18:23)
The languages of appreciation
Challenges for businesses in 2021 (23:07)
The turnover tsunami
Get in touch with Laura (25:25)
Laura Mentality – Quotes From the Show
“Think about the brand as a potential employee”
“The hiring field is tough”
“You need to know who you are as an employer”
“You cannot under-communicate”
“There is a lack of qualified people who are applying to roles”
