Merged Media

September 14, 2021

091 | Surf’s Up: How a Surf Retreat Rebounded From a Pandemic – With Tyler Trafas

Today’s guest is Tyler Trafas, a long-time buddy of Jay’s from his days in Japan. He is a world traveler, author of the book Tropical Depression, and founder of One Wave Surf. One Wave Surf offers advanced coaching, surf guides, adventure travel, and surf-oriented Yoga instruction.

On top of some chats about ‘the good old days’, the two friends dive into how One Wave Surf was able to rebound off of the pandemic, as well as how to maintain a positive brand identity and reputation for your business.

Mentioned in This Episode

What you will learn:

  • Tyler’s story (1:14)
  • OneWave surf in March 2020 (4:10)
  • Working through COVID
  • What services does One Wave offer? (7:00)
  • Focusing on a local audience (8:37)
  • Marketing to tourists vs locals
  • Developing a good online reputation (12:00)
  • Getting clients to leave a review (15:42)
  • Reflection time
  • Paid advertising (19:44)
  • Helpful or hurtful?
  • Get in touch with Tyler (24:09)

Tyler Mentality – Quotes From the Show

“Our business benefits from the stoke factor”

“We were only shut down for 11 weeks”

“I can be selective on where I market”

“I’m just paying Google the minimum on ads”

You can listen on

You might like our past episodes below!

Simon Severino is the CEO and founder of Strategy Sprints, a global network of trained Strategy Sprints® Coaches who provide a unique strategy to help clients gain market share and work in weekly sprints for quick implementation. Simon developed..
Are you struggling to attract the correct audience, establish a strong community, and grow a profitable business online? Creating engaging material is key. Pamela Cambuy is a Brazilian entrepreneur who relocated to Canada seven years ago. Pamela’s company specializes..
Amplifying Your “Employer Brand” – With Laura Tolhoek When it comes to hiring employees, it can be tough to know how to make your company attractive to potential candidates. On today’s episode, Jay and Laura Tolhoek discuss how business..

GET YOUR DIGITAL MARKETING AUDIT TODAY!

Since launching Merged Media in 2019, our unstoppable team has grown into award-winning SEO and content marketing experts that customers turn to in order to increase their conversion rates to meet their ultimate business goals. Our strategy is simple: provide consistent data-driven results with quality marketing services in a budget-friendly manner and help you establish your online presence.

Fill Out The Form