Merged Media

September 21, 2021

092 | Putting the “Social” Back in Social Media – With Candace Huntly

Putting the “Social” Back in Social Media – With Candace Huntly

Is your business engaging with your audience enough? The star of today’s episode is Candace Huntly, who will discuss how business owners and entrepreneurs can engage more on social media to make it “social” again. Candace is founding partner at SongBird Marketing Communications, an award-winning agency focused on Social Media, Public Relations, Branding, and Marketing.

What you will learn:

  • Candace’s story (1:16)
  • How has social media changed over the last 5 years? (3:42)
  • Influencers, videos, and storytelling
  • How are PR and social media overlapping? (5:10)
  • Using social media as a research hub
  • Starting your social media strategy (6:30)
  • Getting into the customer mindset
  • Emphasis on authenticity
  • How can we make social media “social” again? (14:14)
  • Making time for engagement
  • Should you automate engagement? (17:56)
  • Connect with Candace (24:52)

Candace Mentality – Quotes From the Show

“Social media is all about relationship building”

“Figure out who you are. Then figure out who your customer is”

“Nobody wants to see perfection”

“How can I build relationships with this content?”

You can listen on

You might like our past episodes below!

Are you thinking of starting your own podcast and you don’t know where and how to start? Do you already have a podcast and you are struggling to find suitable guests to help your show grow? well in this..
Is social media organic posting still relevant in 2022? In this episode, we are going to dive deeper into how social media organic posting has evolved. We discuss ways of how to make your content convert for you, what..
What is the difference between sales and marketing? How are the two interrelated? In this episode, we speak to the CEO of SELLect Sales Development. She will help us understand what the four magic words that transform sales and..


Since launching Merged Media in 2019, our unstoppable team has grown into award-winning SEO and content marketing experts that customers turn to in order to increase their conversion rates to meet their ultimate business goals. Our strategy is simple: provide consistent data-driven results with quality marketing services in a budget-friendly manner and help you establish your online presence.