Merged Marketing Podcast

092 | Putting the “Social” Back in Social Media – With Candace Huntly

Putting the “Social” Back in Social Media – With Candace Huntly

Is your business engaging with your audience enough? The star of today’s episode is Candace Huntly, who will discuss how business owners and entrepreneurs can engage more on social media to make it “social” again. Candace is founding partner at SongBird Marketing Communications, an award-winning agency focused on Social Media, Public Relations, Branding, and Marketing.

What you will learn:

  • Candace’s story (1:16)
  • How has social media changed over the last 5 years? (3:42)
  • Influencers, videos, and storytelling
  • How are PR and social media overlapping? (5:10)
  • Using social media as a research hub
  • Starting your social media strategy (6:30)
  • Getting into the customer mindset
  • Emphasis on authenticity
  • How can we make social media “social” again? (14:14)
  • Making time for engagement
  • Should you automate engagement? (17:56)
  • Connect with Candace (24:52)

Candace Mentality – Quotes From the Show

“Social media is all about relationship building”

“Figure out who you are. Then figure out who your customer is”

“Nobody wants to see perfection”

“How can I build relationships with this content?”

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