Merged Marketing Podcast

099 | Why Affiliate Marketing Needs to Change – With KJ Rocker

KJ Rocker is a CPA marketing expert, traffic generation mentor and speaker. KJ started affiliate marketing in 2010 with a $10 investment, later on he moved on to live in Dubai and is currently living in the UK . His major focus is on lead generation in the financial space and using native advertising.

What you will learn:

  • KJ’s story (2:38)
  • A saturated market? (5:54)
  • Black hat vs white hat marketing
  • How should the affiliate industry change? (7:45)
  • Adopting new technologies and ideas
  • Has lead generation changed much between 2019 and 2021? (12:11)
  • Facebook for lead gen (15:04)
  • Using advertorials for lead gen (17:30)
  • Selling lead overflow (21:25)
  • Finding partners
  • Get in touch with KJ (26:45)

KJ Mentality – Quotes From the Show

“The industry is evolving”

“We need to provide a positive user experience”

“I always keep on trying new things”

“During the coronavirus, the only way they survived was through online marketing”

Affiliate marketing has been around for a while, but it’s starting to show its age. The industry is ripe for change, and there are a few key areas where things need to improve.

For one, affiliate marketing needs to become more transparent. There’s currently a lot of confusion about how affiliate marketing works, and how commissions are calculated. This confusion leads to a lot of mistrust, and it’s something that needs to be addressed.

Another area that needs improvement is affiliate marketing’s relationship with publishers. There’s a lot of tension between the two groups, and it’s often difficult for affiliate marketers to get their work published. This needs to change, and publishers need to be more open to working with affiliate marketers.

Finally, affiliate marketing needs to start focusing on quality over quantity. There are a lot of low-quality affiliate programs out there, and they’re causing a lot of damage to the industry’s reputation. It’s time for affiliate marketers to start promoting only the best products and services and to make sure that they’re doing it in an ethical way.

These are just a few of the ways that affiliate marketing needs to change. If the industry doesn’t make some necessary changes, it could start to disappear entirely. So let’s hope that affiliate marketers can get their act together and make the changes that are needed.

If you are an affiliate marketer looking for an agency to run your paid promotions. Merged Media can help you in achieving your affiliate marketing goals in 2022. Book your discovery call today.

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