Kurian Mathew Tharakan, a 27-year veteran in the sales and marketing sector, is the founder of StrategyPeak Sales & Marketing Advisors, a sales and marketing strategy firm. Mr. Tharakan is also the author of “The 7 Essential Stories Charismatic Leaders Tell,” an Amazon Best Seller that explains how anyone can use the power of story to move people and mountains.
Mentioned in This Episode
- “All great marketing takes its cues from great religion” – Regis McKenna
- Infographic on Kurian’s model
- Be one of the first 5 listeners to tell Kurian you heard him on this show, and get a free Kindle copy of “The 7 Essential Stories Charismatic Leaders Tell”
- Twitter: @KurianTharakana
What you will learn:
– Kurian’s journey (2:38)
– The 7 Essential Stories Charismatic Leaders Tell (7:42)
– Your customer is the hero
- Creation and Origin (9:44)
- Our Identity, Beliefs, and Values (12:24)
- The Big Idea (12:45)
- The Enemy We Face (15:07)
- The Mighty Winds (8:16)
- The Journey We Must Undertake (24:29)
- The Metanarrative – Why We Will Win (27:38)
– Creating your 7 stories (31:38)
– Get in touch with Kurian (33:12)
Kurian Mentality – Quotes From the Show
“Inspire people with your presence”
“We’re in the transformation business”
“You have to be cognisant of culture”
“The 7 stories are intended to answer 7 primal questions in your client’s head”
