Merged Media

November 23, 2021

101 | 7 Essential Stories Charismatic Leaders Tell – With Kurian Tharakan

Kurian Mathew Tharakan, a 27-year veteran in the sales and marketing sector, is the founder of StrategyPeak Sales & Marketing Advisors, a sales and marketing strategy firm. Mr. Tharakan is also the author of “The 7 Essential Stories Charismatic Leaders Tell,” an Amazon Best Seller that explains how anyone can use the power of story to move people and mountains.

Mentioned in This Episode

  • “All great marketing takes its cues from great religion” – Regis McKenna
  • Infographic on Kurian’s model
  • Be one of the first 5 listeners to tell Kurian you heard him on this show, and get a free Kindle copy of “The 7 Essential Stories Charismatic Leaders Tell”
  • LinkedIn
  • Twitter: @KurianTharakana

What you will learn:

– Kurian’s journey (2:38)

– The 7 Essential Stories Charismatic Leaders Tell (7:42)

– Your customer is the hero

  1. Creation and Origin (9:44)
  2. Our Identity, Beliefs, and Values (12:24)
  3. The Big Idea (12:45)
  4. The Enemy We Face (15:07)
  5. The Mighty Winds (8:16)
  6. The Journey We Must Undertake (24:29)
  7. The Metanarrative – Why We Will Win (27:38)

– Creating your 7 stories (31:38)

– Get in touch with Kurian (33:12)

Kurian Mentality – Quotes From the Show

“Inspire people with your presence”

“We’re in the transformation business”

“You have to be cognisant of culture”

“The 7 stories are intended to answer 7 primal questions in your client’s head”

You can listen on

You might like our past episodes below!

Are you thinking of starting your own podcast and you don’t know where and how to start? Do you already have a podcast and you are struggling to find suitable guests to help your show grow? well in this..
Is social media organic posting still relevant in 2022? In this episode, we are going to dive deeper into how social media organic posting has evolved. We discuss ways of how to make your content convert for you, what..
What is the difference between sales and marketing? How are the two interrelated? In this episode, we speak to the CEO of SELLect Sales Development. She will help us understand what the four magic words that transform sales and..


Since launching Merged Media in 2019, our unstoppable team has grown into award-winning SEO and content marketing experts that customers turn to in order to increase their conversion rates to meet their ultimate business goals. Our strategy is simple: provide consistent data-driven results with quality marketing services in a budget-friendly manner and help you establish your online presence.