Merged Marketing Podcast

101 | 7 Essential Stories Charismatic Leaders Tell – With Kurian Tharakan

Kurian Mathew Tharakan, a 27-year veteran in the sales and marketing sector, is the founder of StrategyPeak Sales & Marketing Advisors, a sales and marketing strategy firm. Mr. Tharakan is also the author of “The 7 Essential Stories Charismatic Leaders Tell,” an Amazon Best Seller that explains how anyone can use the power of story to move people and mountains.

Mentioned in This Episode

  • “All great marketing takes its cues from great religion” – Regis McKenna
  • Infographic on Kurian’s model
  • Be one of the first 5 listeners to tell Kurian you heard him on this show, and get a free Kindle copy of “The 7 Essential Stories Charismatic Leaders Tell”
  • LinkedIn
  • Twitter: @KurianTharakana

What you will learn:

– Kurian’s journey (2:38)

– The 7 Essential Stories Charismatic Leaders Tell (7:42)

– Your customer is the hero

  1. Creation and Origin (9:44)
  2. Our Identity, Beliefs, and Values (12:24)
  3. The Big Idea (12:45)
  4. The Enemy We Face (15:07)
  5. The Mighty Winds (8:16)
  6. The Journey We Must Undertake (24:29)
  7. The Metanarrative – Why We Will Win (27:38)

– Creating your 7 stories (31:38)

– Get in touch with Kurian (33:12)

Kurian Mentality – Quotes From the Show

“Inspire people with your presence”

“We’re in the transformation business”

“You have to be cognisant of culture”

“The 7 stories are intended to answer 7 primal questions in your client’s head”

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