Merged Marketing Podcast

102 | How to Build Your Brand Promoters – With Desi Bolin

Desi Bolin is the Founder & CEO of Virtually Sourced Solutions, an international SVA™ consultancy firm with pillars of integrity, quality, service, collaboration, and innovation, with over 70 specialties to assist all kinds of businesses.

Mentioned in This Episode

What you will learn:

  • Desi’s story (2:53)
  • What is a brand promoter? (5:32)
  • Brand promotion vs affiliate marketing
  • Do you need to niche?
  • Creating a successful brand promoter program (9:15)
  • Where do you find promoters?
  • Approaching potential promoters (13:55)
  • Providing incentive or rewarding promoters (15:44)
  • Using a CRM
  • Taking advantage of online networking
  • Get in touch with Desi (26:30)

Desi Mentality – Quotes From the Show

“Who, in your network, could benefit from what we do?”

“I’ve never paid for ads, I’ve never paid for marketing”

“I believe in the power of relationships”

“Make it a point to reach out one-to-one”

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