Merged Marketing Podcast

106 | Getting Your Paid Ads Ready For 2022 – With Andy Splichal

Andy Splichal was recently named to the Best of Los Angeles Awards’ 2021 Fascinating 100 List. He is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series, host of the Make Each Click Count Podcast and founder of Make Each Click Count University.

Mentioned in This Episode:

What You Will Learn:

  • Andy’s story (2:19)
  • Google Ad mistakes (3:23)
  • Getting your paid ads ready for 2022 (6:09)
  • Google Ads and Analytics
  • Developing your customer avatar (7:52)
  • Where are your conversions?
  • Blocking negative keywords – the “Who done it” list
  • Successful Google Ads (11:55)
  • Know your busy season
  • ROI with Google Shopping (15:18)
  • Make Each Click Count (19:48))
  • Get in touch with Andy (24:06)

Andy Mentality – Quotes From the Show

“You really need to understand the platform”

“Nobody’s going to understand your market like you do”

“Know your busy season”

“You never want to be solely reliant on one marketing channel”

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