Merged Media

January 4, 2022

107 | How To Know What Your Target Audience Cares About – With Josh Dittmer

Josh Dittmer is the Marketing Director at The Valuegraphics Project, an organization devoted to changing the world by changing the way we look at the world.

Mentioned in this episode:

What you will learn:

  • Josh’s journey (1:57)
  • The Valuegraphics Project (2:55)
  • Not just a number
  • Collecting data on the audience (7:37)
  • Putting data to use
  • Using data to predict what people will do next (14:40)
  • (Bonus: Japan talk)
  • Target audience of the Valuegraphics Project (21:17)
  • Get in touch with Josh (22:33)

Josh Mentality – Quotes From the Show:

“We look at what people care about, and we give them those things”

“Our values decide everything that we do”

“There’s 56 things that drive every single human being”

“Everywhere in the world we see the ‘togetherness’ values – family, community, friendship, relationships, and belonging”

You can listen on

You might like our past episodes below!

Shane Austrie is renowned in the MarTech space. He previously worked & consulted for advertising companies like Facebook, Reddit, Tapyjoy, and more. He is currently the CEO of SVC and the CTO of Curastory. Mentioned in This Episode Shane’s..
Are you having trouble with email? Liz Wilcox is an email strategist serving bloggers, freelancers and online business owners. She helps them build online relationships, package up their “magic” and turn it into emails that people want to read..
Nataly is an award-winning author and life & wellness coach. After completing Life & Wellness Coach Certification, an approved ACSTH ICF program from Canada Coach Academy, Restokian specialized in Arts & Science of Relationships; Understanding Human Needs at the..


Since launching Merged Media in 2019, our unstoppable team has grown into award-winning SEO and content marketing experts that customers turn to in order to increase their conversion rates to meet their ultimate business goals. Our strategy is simple: provide consistent data-driven results with quality marketing services in a budget-friendly manner and help you establish your online presence.