Ian Adler is Vice President and Chief Marketing Officer for PepsiCo Foods Canada.
Mentioned in This Episode
- Simon Sinek
- Ian’s LinkedIn
- Ian’s email
- Mr Rogers video
What you will learn:
- Ian’s story (2:01)
- Pivot points for PepsiCo (3:45)
- Content and creative
- Breaking into a new market (9:05)
- ‘Made in Canada’ marketing creative (11:52)
- Collaborative marketing
- Enabling others to follow your lead (18:20)
- Remembering your vision
- Marketers = revenue drivers (21:29)
- What’s your ninja superpower?
- PepsiCo’s social media strategy (25:06)
- Get in touch with Ian (28:18)
Ian Mentality – Quotes From the Show
“Just because you can enter a market doesn’t mean you should“
“Behind every number, behind every data point, there’s a heartbeat”
“I always encourage people to have a vision”
“I believe in diversity of thought”
“We’ve got to do what’s right by consumers”
