Merged Marketing Podcast

119 | The Importance of ‘Made In Canada’ Creative – With Ian Adler

Ian Adler is Vice President and Chief Marketing Officer for PepsiCo Foods Canada.

Mentioned in This Episode

What you will learn:

  • Ian’s story (2:01)
  • Pivot points for PepsiCo (3:45)
  • Content and creative
  • Breaking into a new market (9:05)
  • ‘Made in Canada’ marketing creative (11:52)
  • Collaborative marketing
  • Enabling others to follow your lead (18:20)
  • Remembering your vision
  • Marketers = revenue drivers (21:29)
  • What’s your ninja superpower?
  • PepsiCo’s social media strategy (25:06)
  • Get in touch with Ian (28:18)

Ian Mentality – Quotes From the Show

“Just because you can enter a market doesn’t mean you should“

“Behind every number, behind every data point, there’s a heartbeat”

“I always encourage people to have a vision”

“I believe in diversity of thought”

“We’ve got to do what’s right by consumers”

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