Merged Marketing Podcast

123 | How to Write a 20 Minute Newsletter – With Liz Wilcox

Are you having trouble with email? Liz Wilcox is an email strategist serving bloggers, freelancers and online business owners. She helps them build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from.

Mentioned in This Episode

What you will learn:

  • Liz’s story (2:22)
  • Increasing open rates (9:11)
  • The 3 jobs every email has
  • Writing your subject line
  • Getting people to READ your email (18:32)
  • How to run your nurture sequence (24:39)
  • Get in touch with Liz (33:15)

Liz Mentality – Quotes From the Show

“You want to get your email seen”

“Write like you’re writing to a friend”

“If you don’t have time to write a long email, no one will have time to read it”

“You don’t have to tell stories all the time”

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