Merged Marketing Podcast

126 | Why Most Marketers Suck At Testing – With Tim Parkin

Tim Parkin is a global consultant, advisor, and coach to marketing executives of many world-renowned brands. He specializes in helping marketing teams optimize performance, accelerate growth, and maximize their results.

Mentioned in This Episode

What you will learn:

  • Tim’s story (2:16)
  • Marketing platforms (5:26)
  • Why most marketers suck at testing (6:14)
  • What works and what doesn’t?
  • Getting started with testing (7:44)
  • Look for validation, gather intelligence, make the creative
  • How do you measure? (17:01)
  • Getting enough data
  • Deploying ads on Facebook (19:41)
  • Using dynamic ads
  • Cold pitching
  • Tim’s marketing strategy (25:49)
  • Get in touch with Tim (28:10)

Tim Mentality – Quotes From the Show

“We don’t value other people’s perspective enough”

“Your website is the cornerstone of your marketing”

“The goal of testing is to learn something”

“Everything, including marketing, is about people”

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