May 17, 2022

126 | Why Most Marketers Suck At Testing – With Tim Parkin

Tim Parkin is a global consultant, advisor, and coach to marketing executives of many world-renowned brands. He specializes in helping marketing teams optimize performance, accelerate growth, and maximize their results.

Mentioned in This Episode

What you will learn:

  • Tim’s story (2:16)
  • Marketing platforms (5:26)
  • Why most marketers suck at testing (6:14)
  • What works and what doesn’t?
  • Getting started with testing (7:44)
  • Look for validation, gather intelligence, make the creative
  • How do you measure? (17:01)
  • Getting enough data
  • Deploying ads on Facebook (19:41)
  • Using dynamic ads
  • Cold pitching
  • Tim’s marketing strategy (25:49)
  • Get in touch with Tim (28:10)

Tim Mentality – Quotes From the Show

“We don’t value other people’s perspective enough”

“Your website is the cornerstone of your marketing”

“The goal of testing is to learn something”

“Everything, including marketing, is about people”

You can listen on

You might like our past episodes below!

How he started out in real estate –  Kelly is a developer and owner of Alive and Well Resorts, which includes Kokomo Botanical Resort. Kelly grew up in Mississauga, Ontario, Canada, and for decades now lives in the Turks and..
In today’s episode, we discuss Avoiding the “Content Graveyard.” My guest expert today is Alan Silvestri, the founder, and CEO of Growth Gorilla. They help B2B SaaS companies promote their content to get high-quality publishers to link to it,..
 Today’s episode discusses ‘Strategies for Maximizing Your Time at Local Business Networking Events’. My expert guide today is John Reiser, who runs frequent local business events. Motivation for John to the events industry: He started with community-based fundraising..

GET YOUR DIGITAL MARKETING AUDIT TODAY!

Since launching Merged Media in 2019, our unstoppable team has grown into award-winning SEO and content marketing experts that customers turn to in order to increase their conversion rates to meet their ultimate business goals. Our strategy is simple: provide consistent data-driven results with quality marketing services in a budget-friendly manner and help you establish your online presence.

FILL OUT THE FORM