Merged Marketing Podcast

130 | Zach Greaves – The Power of Story in Marketing

What is your business story? In this episode, we speak to Zach Greaves the founder and Director of Artus Digital Marketing – a UK-based copywriting business. He shares with us why the Power of Story is important in Marketing. He specializes in Helping You Tell Your Business’ Story, Copywriting, Website Copy, blog writing, Social Media Management, and Reputation Management. Please welcome Zach Greaves.

  • What you will learn

Zach author’s story (2:30)

Zach’s story(from burnout to victory) (3:00)

Zach’s employment history

Why the power of story is relevant  in 2022 (5:27)

Why getting exterior perspective to your business is important (7:30)

Some of the tools Zach uses (10:00)

Diversifying your writing niche (11:40)

The research process (14:00)

overcoming writer’s block(16:44)

Difference between blog copies and social media copy(19:00)

Always understand the purpose of your content before publishing (21:28)

The power of story through email (22:15)

How Zach is marketing his business(24:40)

Get in touch with Zach (26:51)

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