June 30, 2022

132 | Lewis Rothkopf – Why Does the Right Measurement Matter?

Why Does the Right Measurement Matter? My next guest has more than 20 years of experience in digital media.  Having led global businesses and revenue lines at the world’s foremost marketing, ad tech, and media companies, He joined Martin in 2019 as its president. In this episode, we dive deep into the technicalities of digital marketing. We talk at length about ad frequency, and why it’s important to diversify your marketing. We will learn how, when, and where to inject your ad budget for effective results. Please welcome Lewis Rothkopf.

Key Timecodes

Lewis Rothkopf background (1:45)

Digital media changing trends  (2:25)

Consumer privacy laws (4:22)

Modern Measurement attributions (7:00)

Martin’s technology (8:40)

Latest popular beneficial marketing platforms (12:45)

Modern marketing trends (17:00)

Know how to hit consumers (19:00)

Ways of reaching your audience (20:20)

Martin AI and who it is built for (22:41)

Get in touch with Lewis (25:33)

You can listen on

You might like our past episodes below!

How he started out in real estate –  Kelly is a developer and owner of Alive and Well Resorts, which includes Kokomo Botanical Resort. Kelly grew up in Mississauga, Ontario, Canada, and for decades now lives in the Turks and..
In today’s episode, we discuss Avoiding the “Content Graveyard.” My guest expert today is Alan Silvestri, the founder, and CEO of Growth Gorilla. They help B2B SaaS companies promote their content to get high-quality publishers to link to it,..
 Today’s episode discusses ‘Strategies for Maximizing Your Time at Local Business Networking Events’. My expert guide today is John Reiser, who runs frequent local business events. Motivation for John to the events industry: He started with community-based fundraising..


Since launching Merged Media in 2019, our unstoppable team has grown into award-winning SEO and content marketing experts that customers turn to in order to increase their conversion rates to meet their ultimate business goals. Our strategy is simple: provide consistent data-driven results with quality marketing services in a budget-friendly manner and help you establish your online presence.