June 30, 2022

132 | Lewis Rothkopf – Why Does the Right Measurement Matter?

Why Does the Right Measurement Matter? My next guest has more than 20 years of experience in digital media.  Having led global businesses and revenue lines at the world’s foremost marketing, ad tech, and media companies, He joined Martin in 2019 as its president. In this episode, we dive deep into the technicalities of digital marketing. We talk at length about ad frequency, and why it’s important to diversify your marketing. We will learn how, when, and where to inject your ad budget for effective results. Please welcome Lewis Rothkopf.

Key Timecodes

Lewis Rothkopf background (1:45)

Digital media changing trends  (2:25)

Consumer privacy laws (4:22)

Modern Measurement attributions (7:00)

Martin’s technology (8:40)

Latest popular beneficial marketing platforms (12:45)

Modern marketing trends (17:00)

Know how to hit consumers (19:00)

Ways of reaching your audience (20:20)

Martin AI and who it is built for (22:41)

Get in touch with Lewis (25:33)

You can listen on

You might like our past episodes below!

The Post-iOS14 Playbook with Kyle Hoffman..
In our episode 196 today, we discuss harnessing user-generated content’s power to grow your brand. Our subject matter expert today is Ashley Wright, coming to us from London, UK. Ashley’s marketing career background: He has been in marketing for..
Are you doing the proper video marketing on the right social media site? In episode 195 today, we talk about an area we have delved a little into, video. In specific, we discuss mastering the art of social first..

GET YOUR DIGITAL MARKETING AUDIT TODAY!

Since launching Merged Media in 2019, our unstoppable team has grown into award-winning SEO and content marketing experts that customers turn to in order to increase their conversion rates to meet their ultimate business goals. Our strategy is simple: provide consistent data-driven results with quality marketing services in a budget-friendly manner and help you establish your online presence.

FILL OUT THE FORM