Merged Marketing Podcast

134 | Mark Raffan – Establish Your Own Category Through Content Marketing

Making your content to be a success is one of the easiest things you can achieve if it’s done right. Understanding your niche and narrowing it down is one of the key elements in getting your content out there and converting for you. In this episode, we speak to the CEO of Content Callout and a successful podcast host, He turns B2B brands into category thought leaders through little-known content marketing strategies. Please welcome Mark Raffan.

 

Key Timecodes

Mark’s Background (2:04)

Mark’s Speciality (3:12)

Marketing process

Challenging industries to work with (9:20)

Technical writing

What is a category? (10:37)

Making your content a success(inbound marketing) (14:34)

The easiest strategy for small business owners (16:56)

Mark’s Niche (18:54)

Get in touch with Mark (24:30)

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