Merged Marketing Podcast

147 | The Marketing Strategies of a 7-Figure Ecommerce Business with Greg Potapenko

The Marketing Strategies of a 7-Figure Ecommerce Business with Greg Potapenko

The Marketing Strategies of a 7-Figure Ecommerce Business with Greg Potapenko
What are some of the marketing strategies of a seven-figure eCommerce business? In today’s episode, we’re actually going to dive into not just eCommerce business, but lead generation as well and some of those tactics that are used to bring success to an affiliate marketing business.
My guest on today’s show has been an affiliate marketer for years. He is a two-time eCommerce club award-winning entrepreneur, affiliate marketer, and e.com brand operator. He’s generated over $20 million in revenue. He’s also an active member of the reserve military force here in Canada. Please welcome Greg Potapenko.

Key Timecodes

  • Greg Potapenko Background(1:45)
  • The brands he is working with(4:01)
  • What Kind of support does he provide to affiliates?(5:45)
  • Why the affiliate marketing route?(7:05)
  • The affiliates rules(8:50)
  • Client support in closing the leads(11:15)
  • Challenges facing Digital marketing(13:13)
  • What content to prioritize(16:11)
  • The best digital marketing platform(18:37)
  • How to deploy google ads(21:24)
  • Should you spend so much on display?(23:38)
  • How to use email for marketing(26:30)
  • Email Strategy for Ecommerce(29:04)
  • Get in touch with Greg Potapenko(32:54)

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