Merged Marketing Podcast

155 | How to Create Landing Pages That Convert – Alisha Conlin-Hurd

How to Create Landing Pages That Convert – Alisha Conlin-Hurd

How to Create Landing Pages That Convert.

In today’s digital marketing world, converting a visitor into a customer is one of the most coveted things. Every webpage owner yearns to have everyone click on their ad to develop enough interest in the product/service offered, sign up for the newsletter, or make an order. Landing pages are the first punch in running a successful digital marketing campaign. It is one thing to have landing pages and yet another to have landing pages that convert your web page visitor into a buying client. A landing page is only successful when it has an established audience and a call to action. 

In this episode, you will learn from our guest expert that making a successful landing page does not just entail creating it and then sitting back and hoping for the best. You will need to follow it with a selection of best practices to get the very most out of your landing page. 
Learn from digital marketing expert Alisha Conlin-Hurd how to build a functional landing page that attracts visitors and turns them into paying customers. Enjoy the useful tips.

Key Timecodes

  • (1:27) Alisha Conlin-Hurd’s career background
  • (3:25) What are the best beginner platforms for creating landing pages?
  • (5:25) How many landing pages are needed for a successful campaign of converting a prospect into a buyer
  • (7:42) The best practices for testing or conversion rate optimization
  • (9:54) Advice on the content of the landing page
  • (14:30) The niches that work best with landing page strategy
  • (17:02) What makes a marketing funnel most effective
  • (19:03) How do you further optimize every single touch point with the customer
  • (20:55) Tips around making buyer’s remorse frictionless with or without landing pages
  • (23:59) Traffic sources working best for landing pages
  • (27:19 Alisha’s contact information

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