How to Create Landing Pages That Convert – Alisha Conlin-Hurd
How to Create Landing Pages That Convert.
In today’s digital marketing world, converting a visitor into a customer is one of the most coveted things. Every webpage owner yearns to have everyone click on their ad to develop enough interest in the product/service offered, sign up for the newsletter, or make an order. Landing pages are the first punch in running a successful digital marketing campaign. It is one thing to have landing pages and yet another to have landing pages that convert your web page visitor into a buying client. A landing page is only successful when it has an established audience and a call to action.Â
In this episode, you will learn from our guest expert that making a successful landing page does not just entail creating it and then sitting back and hoping for the best. You will need to follow it with a selection of best practices to get the very most out of your landing page.Â
Learn from digital marketing expert Alisha Conlin-Hurd how to build a functional landing page that attracts visitors and turns them into paying customers. Enjoy the useful tips.
Key Timecodes
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(1:27) Alisha Conlin-Hurd’s career background
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(3:25) What are the best beginner platforms for creating landing pages?
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(5:25) How many landing pages are needed for a successful campaign of converting a prospect into a buyer
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(7:42) The best practices for testing or conversion rate optimization
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(9:54) Advice on the content of the landing page
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(14:30) The niches that work best with landing page strategy
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(17:02) What makes a marketing funnel most effective
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(19:03) How do you further optimize every single touch point with the customer
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(20:55) Tips around making buyer’s remorse frictionless with or without landing pages
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(23:59) Traffic sources working best for landing pages
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(27:19 Alisha’s contact information
